How Much Does It Cost to Work with Me? [2025 Pricing Guide]

You're tired of marketing support that costs a fortune but delivers little value. You've been burned by agencies that promise the world, then disappear when it's time to deliver results. Or maybe you're stuck trying to figure out whether you need full-time help, a consultant, or something in between.

The problem isn't just bad agencies — it's the complete lack of pricing transparency in the marketing world. Most consultants hide their rates behind "it depends" answers that leave you guessing about your budget.

I'm Tom Wardman, and I've helped businesses achieve £3M in new business opportunities and 165% growth in delivery teams using proven marketing systems that actually work.

In this guide, you'll learn exactly how much it costs to work with me in 2025, including:

• Base pricing and service packages (no hidden fees or surprise costs)
• The 3 factors that affect your final investment
• What's included in each service package
• How my rates compare to industry standards
• Additional costs to budget for

By the end, you'll know exactly what it costs to work with me and which investment level makes sense for your business right now.

What are my base rates and pricing structure?

Most of my clients invest between £1,500 and £5,000 per month depending on the type and level of support they need. This transparent pricing structure eliminates guesswork and allows you to budget effectively from our first conversation.

Here's how my main services break down:

Fractional Marketing Director (hands-on support)

• 5 days per month: £1,800

• 10 days per month: £3,600

Fractional CMO (strategic leadership)

• Core strategy and team development: £2,850 per month
• Comprehensive marketing leadership: £4,860 per month

HubSpot Consulting

• 25 hours per month: £1,250
• 60 hours per month: £3,000

Training Programs

• Kickstart Training: £2,000-£3,500 per month (3 months)
• In-House Marketing Mastery: £2,300-£4,900 per month (18 months)

Every service includes initial consultation, strategic planning, execution or guidance, and regular progress meetings to keep you on track.

What factors affect your final investment?

Your final cost depends on three main variables: project complexity, timeline requirements, and scope of work. Understanding these factors upfront helps both of us set realistic expectations and avoid scope creep during the project.

Pace and Progress

If you need results quickly, more intensive support costs more. Fast transformation requires dedicated time and focused attention, whether that's hands-on marketing help or accelerated team training. Businesses wanting 90-day turnarounds invest more than those comfortable with 12-month timelines.

Size and Scope

Larger teams or more complex marketing operations require additional coordination and support. I consider your team size, marketing goals, and current capabilities when determining the right service level. A 50-person company needs different support than a 5-person startup.

Current Systems and Skills

Starting from scratch requires more foundational work than building on existing systems. Your team's expertise and current processes factor into finding the right solution and investment level. Businesses with established processes need less groundwork than those building from zero.

How do payment terms and schedules work?

Most ongoing services are billed monthly, with project work requiring a deposit and balance due on completion. This payment structure protects both parties and provides consistent project momentum throughout our collaboration.

Monthly Services

Fractional CMO, Marketing Director, and training programs are billed at the start of each month. This predictable billing helps you budget and provides me with the certainty needed to deliver consistent support.

Project-Based Work

Project pricing follows a different structure:

• HubSpot websites: £6,500 + £1,999 theme cost
• Company Alignment Workshops: £2,700 (half-day) or £3,500 (virtual)
• Agency Systems Audits: £2,500-£3,625

Most projects require a deposit to begin work, with the remainder due upon completion or according to agreed milestones.

What's included in each service package?

Each service package includes initial consultation, strategic planning, execution or guidance, regular progress meetings, and 30 days of post-project support. These packages are designed to deliver complete solutions rather than leaving you with half-finished work.

Fractional CMO Packages Include

Marketing strategy development, team leadership, regular board updates, and MarTech planning at higher tiers. You get dedicated time each month plus access to me for urgent questions between scheduled sessions.

Training Programs Include

Executive coaching, content manager training, and access to IMPACT+ learning resources. Higher-tier packages include specialist training areas like video marketing or advanced HubSpot implementation.

HubSpot Services Include

Portal setup, process optimisation, team training, and ongoing support. Whether it's consulting hours or a complete website build, you get everything needed to make HubSpot work for your business goals.

Are there additional costs I should budget for?

Additional costs may include third-party tools, premium software subscriptions, or specialised resources required for your specific project. I always discuss these potential expenses during our initial consultation so there are never surprise charges later.

Training Program Requirements

Training programs require IMPACT+ Pro accounts at £75 per month per trainee. This gives your team access to world-class learning resources that support their development throughout the program.

HubSpot Website Extras

HubSpot websites need theme purchases (£1,999) plus any additional HubSpot licensing based on your requirements. I'll help you choose the right features for your goals without paying for tools you won't use.

Specialist Tools

Premium software might be needed for complex implementations. Any additional costs are discussed and approved before work begins, with clear explanations of why they're needed and what they'll deliver.

How does my pricing compare to industry standards?

My rates fall within the mid-to-upper range of industry standards, reflecting the proven systems and strategic focus I bring to every project. While not the cheapest option available, clients consistently report exceptional ROI due to the quality and results-focused approach.

Fractional CMO Services

Industry rates typically range from £2,000-£8,000 per month. My packages at £2,850-£4,860 provide comprehensive support without the premium pricing of larger consultancies.

Marketing Training Programs

Comprehensive training packages often cost £5,000-£15,000 across the industry. My 18-month In-House Marketing Mastery program delivers more value at £2,300-£4,900 per month.

HubSpot Consulting

Consulting rates vary widely, but my £1,250-£3,000 monthly packages provide dedicated support that many hourly consultants can't match. You get consistent attention rather than competing for time.

The real value comes from proven systems that work. Working with a certified coach means you benefit from proven marketing principles combined with practical experience that delivers measurable results.

Your next step: choosing the right investment level

Now that you understand the full range of pricing options, you should explore how businesses like yours decide between hiring a consultant versus building an in-house team. [This comparison guide] will help you make the right choice for your situation.

At the end of the day, investing in marketing isn't just about cost — it's about results. Too many businesses stay stuck in the frustration of marketing that doesn't work, wasting money on tactics that bring no return. The businesses I work with move from marketing stress to predictable growth.

If you're ready to stop guessing what works and start building marketing that brings you Endless Customers, let's start with a friendly chat about your current needs and goals. I'll help you understand which service level fits where you are today, and we can explore pricing options that work within your budget.

Ready to discuss which investment level makes sense for your business? Let's talk.