Transform how your business approaches marketing with a one-day workshop that aligns your sales, marketing and leadership teams. Build the foundation for a strategy that creates trust, drives growth, and brings you endless customers.
Get everyone on the same page about what great marketing looks like. No more confusion - just clear direction that everyone supports.
Learn what content actually influences buying decisions and how to use it effectively. When your whole team understands, growth follows naturally.
Watch sales cycles shorten and conversion rates improve as your marketing and sales teams know their role in building customer trust.
When your team isn't united around a clear marketing strategy, you face challenges that hurt growth and waste resources:
Without a consistent approach, customers receive mixed messages that erode trust and make them hesitant to buy.
Your sales team spends too much time explaining basics because marketing isn't creating the right content to build trust early.
Scattered marketing efforts and poor team alignment mean you spend more but see fewer results, with no clear way to measure success.
Build a strong foundation for growth with a proven approach to sales and marketing alignment. Get your whole team aligned in one day, with clear roles for both sales and marketing.
Let's talkGet everyone working toward the same goal - building trust with customers and driving steady growth.
Define clear roles and processes that help both teams work together to bring in better leads and close deals faster.
Learn how to track efforts, show clear ROI, and focus your resources on what really works.
Build agreement on what content to create, who owns what, and how to measure success.
Leave with an action plan that keeps your team aligned and moving forward after the workshop ends.
Right now, your marketing team might be creating content they think works, while your sales team finds it unhelpful, and leadership is caught in the middle trying to make sense of it all.
Something's missing - a clear strategy that brings everyone together around the same goal. The Company Alignment Workshop changes this, giving your whole team the principles and shared understanding needed to build a trusted brand that attracts endless customers.
This workshop introduces proven marketing principles that help you build trust and drive revenue. You'll learn what content actually influences buying decisions, how to use video effectively, ways to let customers buy on their terms, and methods to speed up your sales process.
These aren't just theories - they're practical approaches that have helped thousands of businesses transform their marketing into a reliable system for growth.
Victoria Gilbert - Senior Finance Business Partner, Square Mile Accounting
Rae Hill - Director, Protektor
Chris Marr, The Authoritative Coach
A simple process to unite your team and build momentum
Share your challenges and goals in a no-pressure conversation. We'll discuss how the workshop could help align your team and whether it's right for your business
Once we agree the workshop is a good fit, we'll schedule a date and prepare your team. You'll get everything needed to make the day productive and engaging for everyone
During our day together, your team will build shared understanding and clear next steps. You'll leave with a plan to create marketing that builds trust and brings steady growth
This workshop creates the foundation for the most successful sales and marketing programs. You can choose between 2 virtual sessions, or a hday-day in-person workshop.
Half-day workshop
£2,700
Two 3-hour sessions
£3,500
I've walked the same path many businesses face with their marketing - seeing firsthand what works and what doesn't. Now, as one of the UK's first five certified coaches in this field and having trained directly under Marcus Sheridan, I help businesses unite their teams around proven marketing principles.
My practical experience, both in-house and with agencies, means I understand the real challenges of aligning sales and marketing teams. I'll guide your team through the exact steps needed to build trust with customers and create marketing that drives steady growth.
The workshop works best when you bring key decision-makers from sales, marketing, and leadership. Everyone who influences your marketing strategy or customer communication should be there, as alignment happens when all voices are heard.
In-person workshops create better results because people are fully present and engaged. When teams are physically together, they're free from daily distractions and can focus entirely on building alignment. Virtual sessions require additional facilitation and tools to maintain the same level of engagement, as participants are more prone to multitasking behind screens.
We'll cover proven principles for building trust with customers, unite your sales and marketing teams around shared goals, and create clear plans for content that drives growth. The day includes interactive sessions, group discussions, and practical planning - all focused on your specific business needs.
Many businesses choose to continue their journey with the In-House Marketing Mastery program, where we help implement everything covered in the workshop. But even if you decide to implement things yourself, you'll leave with a clear action plan and the shared understanding needed to move forward.
Short term, success means having aligned teams with clear priorities and shared goals. Long term, you'll see faster sales cycles, better qualified leads, and marketing that consistently builds trust with customers. We'll define specific metrics during the workshop based on your business goals.
Book a friendly chat to explore how the Company Alignment Workshop can unite your team around clear goals and proven principles that build trust with customers.