Pricing

The right support for where you are today

Every business needs different marketing help at different stages. Whether you need hands-on help or strategic guidance, choosing the right level of marketing support is crucial. I've made pricing clear and straightforward, with flexible options that match your team's needs and goals.

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How my services and pricing work

Marketing support isn't one-size-fits-all, despite what some may tell you. Some are ready to build in-house expertise, while others need hands-on help with day-to-day marketing. Some have established teams that need strategic guidance, while others are just starting to invest in marketing.

That's why I offer flexible service levels, from done-for-you execution to strategic consulting and team training. Each option comes with clear deliverables and transparent pricing, helping you choose the right support for your current needs. And as your business grows, these services can evolve with you.

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What influences the investment needed?

Three key factors determine the right level of marketing support for your business:

Pace and progress

How quickly do you need to see results? Faster transformation requires more intensive support and guidance, whether that's hands-on marketing help or accelerated team training.

Size and scope

Larger teams or more complex marketing needs often require additional coordination and support. I’ll consider your team size, marketing goals, and current capabilities when determining the right service level.

Systems and skills

Your current marketing tools, team expertise, and processes impact what support you need. Whether you're starting from scratch or building on existing foundations, I’ll factor this into finding the right solution.

What drives costs up or down?

Your investment increases when:

You need immediate lead flow or urgent marketing fixes

Your market is highly competitive or technically complex

You're building marketing capabilities from zero

Multiple teams need coordination (sales, product, operations)

You require extensive content creation or video production

Timeline is compressed for faster implementation

Your investment decreases when:

You have strong existing marketing foundations

Your team has basic marketing skills already

Timeline is flexible with no immediate urgency

Scope is focused on specific challenges vs. comprehensive overhaul

You're comfortable with some self-implementation between sessions

Your market has straightforward buyer journeys

Let's talk about actual investment levels

Transparency matters when it comes to pricing. While every business needs different support, I want to be upfront about typical investment ranges. Most of my clients invest between £500 and £15,000 per month in marketing support.

This varies based on whether you need done-for-you marketing management, strategic guidance such as a Fractional CMO, or focused team training. The right investment level depends on your current challenges and goals, which I'll help you determine during our initial discussion.

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Why do external marketing providers charge so differently?

The market for marketing help varies wildly. Here's what drives those differences:

Why big agencies charge premium rates (£5,000-£15,000+/month):

Large overhead: offices, account teams, multiple layers of management

Established brand reputation allowing higher pricing

Account managers and junior staff doing the actual work

Long-term retainer models with minimum 12-month commitments

Bloated processes and excessive meetings that increase billable hours

Why freelancers and cheap providers charge less (£500-£1,500/month):

Often outsourcing work to junior staff or overseas teams

Limited strategic input; just execution without integration

Lack of proven systems or established frameworks

Building their portfolio and reputation

Template-based approaches with minimal customisation

Where I fit (£500-£15,000/month): I charge for proven expertise and strategic thinking, but keep costs reasonable by working lean, no fancy offices or account management layers. The wide range means there is something for every price point and stage of your marketing journey too.

You work directly with me, getting senior-level guidance without agency markup. You're not paying for overhead; you're investing in capability building and real results.

Short-term investment, long-term independence

While upfront investment may feel higher, building internal capability reduces reliance on external support over time, dramatically lowering your lifetime marketing costs.

Monthly fees tell one story, but lifetime value tells another. When you hire a traditional agency, you're committing to ongoing costs indefinitely, often £3,000-£10,000+ per month with no end date. Over three years, that's £108,000-£360,000+ with no internal capability built. You're essentially renting marketing expertise that walks away the moment you stop paying.

My approach is different. Training programmes like In-House Sales and Marketing Mastery cost £2,000-£4,000 monthly for 18-24 months (£36,000-£96,000 total), but you graduate with complete independence.

No more agency fees. Your team owns the systems, skills, and strategy forever. Even done-for-you services focus on knowledge transfer, reducing long-term reliance on external support. While the initial investment requires commitment, the lifetime cost is significantly lower because you're building assets, not renting them.

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The changing cost of marketing expertise

Marketing investment has fundamentally shifted over the past decade. Ten years ago, agencies dominated because businesses had no choice; you needed specialists for SEO, paid ads, social media, and content creation. Monthly retainers of £5,000-£15,000 were standard, with most of that budget going toward execution rather than strategy.

Then came accessible tools like HubSpot, proven frameworks like the Endless Customers System, and AI-powered technology that democratised marketing. Suddenly, businesses could build internal capabilities at a fraction of traditional agency costs.

The pandemic accelerated this shift, with remote work making fractional expertise viable, and companies realised they didn't need expensive offices and account management layers.

Today's smart businesses invest in capability building rather than perpetual outsourcing. They're paying £2,000-£5,000/month for strategic guidance and training that creates independence, rather than £8,000-£12,000/month for agencies that create dependency.

The question isn't whether to invest in marketing, but whether to rent expertise indefinitely or build it internally. The lifetime cost difference is substantial.

Pricing summaries for all of my services

How much does a Fractional Marketing Director cost?

Fractional Marketing Director services are based on the number of days per month you need hands-on marketing support. Packages start from £2,000 per month for 5 days of dedicated marketing management, with all packages including strategic planning and regular progress meetings.

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How much does a Fractional HubSpot Consultant cost?

Flexible HubSpot support based on the hours you need each month. Packages range from £600 for monthly updates only to £3,100 for packages with hours of support included.

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How much does Agency Systems Consultancy cost?

Choose from focused audits or complete implementation. A systems audit starts at £2,750 and pricing audit at £3,850, while full systems implementation typically ranges from £6,000 to £10,000 based on your agency's needs and complexity.

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How much does a HubSpot website cost?

HubSpot website projects are structured with a clear, all-inclusive price. The base package for a complete website build with up to 20 pages starts at £6,500, plus £1,999 for the required HubSpot theme. Additional HubSpot licensing costs may apply based on your needs.

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How much does a Fractional CMO cost?

Fractional CMO services are based on your marketing team's needs and leadership requirements. Packages start from £4,700 per month for core marketing strategy and team development, increasing to £7,000 per month for comprehensive marketing leadership that includes MarTech planning, board meetings, and sales management.

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How much does a Fractional Agency COO cost?

Packages range from £4,200 to £6,900 per month based on your agency's needs. All packages include core operations management and weekly leadership meetings, with additional services for team development and strategic planning at higher tiers.

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How much does a Fractional Agency CGO cost?

Fractional Agency CGO services are based on your leadership and operational needs. Packages start from £8,100 per month for standard operations management with 4 support days, increasing to £13,600 per month for complete operational leadership including 6 support days, team management across all departments, and strategic planning support.

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How much does a Fractional Marketing Accountability Partner cost?

Fractional Marketing Accountability Partner services are based on how much structure and feedback your team needs. Packages start from £595 per month for monthly accountability and progress tracking, increasing to £975 per month for bi-weekly sessions with hands-on support, expert feedback, and up to 6 content reviews monthly.

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How much does a Fractional First-Aid cost?

Fractional First Aid is a single focused session priced at £195. This 90-minute live intervention diagnoses and fixes your most pressing marketing bottleneck through hands-on execution, not just advice.

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How much does a Company Alignment Workshop cost?

Get your team aligned with either a half-day in-person workshop (£4,000) or two virtual 3-hour sessions (£3,200). Both options include a 90-day planning session and executive debrief to ensure lasting impact.

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How much does Kickstart Training cost?

Choose from 3-month training packages ranging from £3,100 to £5,200 per month based on how many skills your team needs (content, video, or HubSpot). You also have the option of paying for the training in one payment, saving 25% on the total cost.

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How much does In-House Sales & Marketing Mastery cost?

Comprehensive marketing training packages range from £2,200 to £4,400 per month based on your team's training needs. Most businesses complete the programme in 18 months, with all packages including executive coaching and content manager training, plus additional specialist training at higher tiers.

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Investment examples

What this looks like in practice

These examples show typical client journeys with actual numbers, timelines, and outcomes to help you understand what's possible.

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Example 1: Growing SaaS company needing strategic direction

A 25-person SaaS business investing £3,200/month in Fractional CMO services. Within 6 months, they have a clear content strategy, and aligned sales and marketing teams. After 12 months, they might hire an internal marketing manager who I train, then reduce their engagement to occasional consulting.

Example 2: Established consultancy building internal capability

A professional services firm with 50 employees might invest in the In-House Sales and Marketing Mastery programme at £3,200/month for 18 months (£57,600 total). They would proceed to build a complete internal marketing team, ending their £5,000/month agency retainer (saving £90,000 over 18 months), and now handle all marketing independently.

Example 3: Small business needing hands-on help

A 10-person manufacturing company starting with Fractional Marketing Director services at £2,500/month. Over 8 months, they build up a content library, set up HubSpot, and train their operations manager to handle day-to-day marketing. Total investment: £20,000 for complete marketing foundation.

How my pricing compares

A side-by-side comparison showing the key differences in investment, approach, and long-term value.

What you get	Traditional agency	My approach
Monthly investment	£3,000 to £10,000+	£500 to £15,000
Contract length	12+ months minimum	Month-to-month flexibility
Who you work with	Account managers, junior staff	Directly with me
Knowledge transfer	Minimal to keep you dependent	Built into every engagement
Internal capability	You remain reliant	You built independence
Long-term cost (3 years)	£108,000 to £360,000+ ongoing	£54,0000 to £216,0000, then independent

Additional costs to consider

I'm upfront about everything you'll pay, but some investments beyond my fees are worth knowing about:

Technology and tools:

HubSpot licensing, if needed (varies based on your requirements)

HubSpot themes for websites (£1,999 for required theme)

IMPACT+ Pro accounts for training (£75/month or £925/year per trainee)

Potential one-off investments:

Video equipment for content creation (budget £500-£2,000)

Professional brand photography (£500-£1,500 depending on needs)

Website hosting and domain costs (minimal, usually under £200/year)

What's always included:

All strategy and planning sessions, progress tracking and reporting

Email and ad-hoc support between meetings

Access to frameworks and templates

Frequently asked questions

How do I know which service level is right for my business?

It depends on where you are now and where you want to be. If you have no marketing function, done-for-you execution makes sense. If you have a team needing direction, strategic guidance works better. If you want to build internal capability, training is the right path. During our initial chat, I’ll help you determine the best fit based on your goals.

Can you combine different service levels?

Yes. Many clients start with a done-for-you setup, then blend in strategic guidance or team training once their foundations are in place. The services are intentionally modular, so we can adapt as you grow.

What’s the difference between done-for-you and done-with-you?

Done-for-you means I handle implementation directly. Done-with-you involves coaching, collaboration, and joint execution, which is perfect if you want to build in-house capability while still getting results quickly.

What’s included in your strategic guidance service?

Strategic guidance focuses on positioning, messaging, campaign planning, and performance review. You’ll get ongoing direction, templates, and marketing leadership without paying for a full-time CMO.

Can you help us switch from agency support to internal marketing?

Absolutely. I regularly help businesses transition from agency-reliant models to lean, in-house teams. We’ll create a plan to phase responsibilities gradually, ensuring zero disruption to your pipeline.

Do you offer a diagnostic session before recommending a package?

Yes. Every engagement starts with a discovery call or audit. This ensures we understand your goals, current setup, and gaps before suggesting the right service level.

Can your services work alongside existing marketing staff?

Definitely. My role is to guide, coach, and strengthen your team, not replace them. I'll integrate seamlessly with your people, processes, and existing tech stack.

Are services suitable for both B2B and B2C companies?

The frameworks apply to both, but the majority of my work is with B2B service firms, consultancies, and SaaS businesses. For B2C, I adjust strategies for shorter buying cycles and emotional triggers.

Do you work with agencies or only direct businesses?

I partner with both. Some agencies hire me for internal systems and positioning support; others refer their clients when strategic guidance is outside their remit.

What if we’re not sure which option to start with?

That’s normal. Our initial consultation will explore your challenges, budget, and team structure so we can choose the right starting point; you won’t be forced into a pre-set package.

Do I need to commit to a minimum term?

Most services are month-to-month with 30 days’ notice, except for training programmes which typically run 18–24 months. I don’t believe in trapping clients in long contracts; if the work isn’t delivering value, you should be able to leave.

How are payments structured?

Most services are billed monthly in arrears via direct debit or bank transfer. Training programmes can be paid monthly or quarterly. One-off projects like workshops or websites require a 50% deposit upfront.

Can we change service levels as our needs change?

Absolutely. Many clients start with execution, then shift to strategic support as their team matures. Services are designed to evolve with your growth, not keep you locked in.

Are there any additional costs beyond the monthly fees?

The main extras are tech-related: HubSpot licensing, HubSpot themes for website builds (£1,999), and IMPACT+ Pro training accounts (£75/month per trainee). I’m always transparent about these upfront.

Do you charge onboarding fees?

No separate onboarding fee; initial planning and setup are built into your first month. If a complex website or CRM rebuild is required, I’ll outline costs clearly before work begins.

What payment methods do you accept?

Most clients use bank transfer or GoCardless direct debit. International clients can pay via Wise or Stripe in GBP or USD.

Can I pause my service temporarily?

Yes, short pauses are possible for things like product launches or seasonal slowdowns. We’ll agree a restart date to maintain continuity.

Are discounts available for long-term retainers?

Multi-month commitments occasionally qualify for reduced rates or bonus sessions. However, I prioritise flexibility; you’ll never need to over-commit to secure fair pricing.

How soon does billing start after we sign up?

Billing begins once your onboarding meeting is complete and deliverables are confirmed. You’ll always have a clear start date before any payment leaves your account.

Can we pay annually to simplify accounting?

Yes, annual payment options are available with a small discount for upfront commitment. It’s ideal for teams preferring predictable budgets.

Is it really worth the investment?

How do you measure ROI?

We track key indicators such as lead quality, cost-per-acquisition, sales velocity, and content-driven revenue. You’ll see clear links between effort and business outcomes.

What kind of results should we expect?

Clients often see improved marketing alignment within 90 days and steady growth in leads and pipeline after six months. Long-term, your marketing becomes a self-sustaining profit centre.

How do your fees compare to a marketing agency?

Agencies typically charge £4,000–£10,000 per month and prioritise deliverables over strategy. My model provides senior-level thinking and systems building for far less cost and far more control.

What makes you different from hiring a full-time marketing person?

A marketing manager costs £35k–£50k+ per year, often with limited strategic experience. With fractional services, you access senior expertise for a fraction of the cost — and scale up or down easily.

How quickly will we see tangible improvements?

Expect early wins within weeks through better messaging and clearer strategy. Major growth outcomes typically appear within 3–6 months of consistent execution.

Can you provide examples of ROI from past clients?

Many clients have doubled qualified leads, reduced cost-per-acquisition, and achieved predictable growth within the first year. I’m happy to share anonymised case studies on request.

What if the service doesn’t deliver the expected results?

I’m transparent about fit from the start. If progress stalls, we’ll review strategy together and either adjust scope or end amicably, so there's no long contracts and no surprises.

How do we ensure the investment continues to pay off?

By building internal capability, not dependency. Once trained, your team continues executing effectively long after coaching end

Is there a money-back guarantee?

No formal refund policy, but I do guarantee integrity, transparency, and measurable accountability. You’ll always know where your money is going and what impact it’s making.

What happens after we sign up?

We schedule an onboarding workshop to confirm goals, deliverables, and success metrics. You’ll receive a tailored plan outlining milestones and communication rhythm.

How often do we meet?

Most engagements include bi-weekly strategy calls and monthly review sessions. You’ll also have direct Slack or email access for questions in between.

Do you work with our existing CRM and tools?

Yes, whether it’s HubSpot, Salesforce, or another system. I'll integrate everything so data flows smoothly between marketing and sales.

Can we involve multiple stakeholders in meetings?

Absolutely. Collaboration across leadership, sales, and marketing is encouraged. The more alignment, the better the outcomes.

How do you handle reporting?

You’ll receive clear, visual dashboards showing progress against agreed KPIs. We review them together each month to guide next steps.

What if we fall behind on deliverables?

It happens, so we’ll recalibrate timelines without losing focus. Our work together is designed to maintain steady progress without burnout.

Will you manage third-party vendors for us?

Yes, if needed. I can coordinate with web developers, ad agencies, or freelancers to ensure alignment and quality.

Do you offer confidentiality or NDAs?

Always. All client information and data are treated as strictly confidential, and I'm happy to sign NDAs if requested by your legal team.

How is feedback handled during projects?

We use structured review cycles to gather input efficiently. You’ll always have opportunities to refine deliverables before finalisation.

What communication tools do you use?

Primarily Zoom for meetings, Slack or email for ongoing communication, and shared Google or HubSpot workspaces for documentation and progress tracking.

What types of businesses do you work with?

I typically work with founder-led B2B service firms, consultancies, SaaS companies, and agencies ready to build scalable internal marketing capability.

Do you work internationally?

Yes. Most clients are in the UK or US, but I also support teams across Europe and APAC. Sessions are conducted online, with timezone-friendly scheduling.

Is there a minimum company size or revenue requirement?

The model works best for businesses with at least £500k in annual revenue and a growth mindset. Smaller teams can still benefit if they’re ready to commit resources and focus.

What should we prepare before our first call?

Have clarity on your business goals, challenges, and current marketing spend. Any analytics, CRM data, or previous campaign results also help tailor the discussion.

What’s the typical onboarding timeline?

Onboarding usually takes 1–2 weeks from contract to kick-off. This includes discovery, planning, and initial goal-setting.

Do you offer free consultations?

Yes, the discovery call is free, and it’s designed to assess fit, answer your questions, and ensure there’s mutual value before any commitment.

Can startups apply for your services?

Pre-revenue startups generally aren’t the right fit, but I occasionally mentor founders informally or through workshops until they’re ready for a full engagement.

Do you work with franchises or multi-location businesses?

Yes, I’ve helped multi-site and franchise operations unify messaging and centralise marketing systems while empowering local teams.

What if we only need help for a single project?

That’s fine. I take on select one-off projects like brand repositioning, pricing strategy, or website refreshes when they align with my expertise.

How do we get started?

Simply book a consultation via the website. We’ll discuss your goals, challenges, and next steps to see if we’re a strong fit.

Ready to find the right marketing support?

Let's start with a friendly chat about your business needs. I'll help you understand which service level makes the most sense for where you are today, and we can discuss pricing options that fit your budget.

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