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How my services and pricing work
Marketing support isn't one-size-fits-all, despite what some may tell you. Some are ready to build in-house expertise, while others need hands-on help with day-to-day marketing. Some have established teams that need strategic guidance, while others are just starting to invest in marketing.
That's why I offer flexible service levels, from done-for-you execution to strategic consulting and team training. Each option comes with clear deliverables and transparent pricing, helping you choose the right support for your current needs. And as your business grows, these services can evolve with you.
What influences the investment needed?
Three key factors determine the right level of marketing support for your business:
Pace and progress
How quickly do you need to see results? Faster transformation requires more intensive support and guidance, whether that's hands-on marketing help or accelerated team training.
Size and scope
Larger teams or more complex marketing needs often require additional coordination and support. I’ll consider your team size, marketing goals, and current capabilities when determining the right service level.
Systems and skills
Your current marketing tools, team expertise, and processes impact what support you need. Whether you're starting from scratch or building on existing foundations, I’ll factor this into finding the right solution.
Let's talk about actual investment levels
Transparency matters when it comes to pricing. While every business needs different support, I want to be upfront about typical investment ranges. Most of my clients invest between £1,500 and £5,000 per month in marketing support.
This varies based on whether you need done-for-you marketing management, strategic guidance as a Fractional CMO, or focused team training. The right investment level depends on your current challenges and goals, which I'll help you determine during our initial discussion.
Short-term investment, long-term independence
While upfront investment may feel higher, building internal capability reduces reliance on external support over time, dramatically lowering your lifetime marketing costs.
Monthly fees tell one story, but lifetime value tells another. When you hire a traditional agency, you're committing to ongoing costs indefinitely, often £3,000-£10,000+ per month with no end date. Over three years, that's £108,000-£360,000+ with no internal capability built. You're essentially renting marketing expertise that walks away the moment you stop paying.
My approach is different. Training programmes like In-House Sales and Marketing Mastery cost £2,000-£4,000 monthly for 18-24 months (£36,000-£96,000 total), but you graduate with complete independence.
No more agency fees. Your team owns the systems, skills, and strategy forever. Even done-for-you services focus on knowledge transfer, reducing long-term reliance on external support. While the initial investment requires commitment, the lifetime cost is significantly lower because you're building assets, not renting them.
The changing cost of marketing expertise
Marketing investment has fundamentally shifted over the past decade. Ten years ago, agencies dominated because businesses had no choice; you needed specialists for SEO, paid ads, social media, and content creation. Monthly retainers of £5,000-£15,000 were standard, with most of that budget going toward execution rather than strategy.
Then came accessible tools like HubSpot, proven frameworks like the Endless Customers System, and AI-powered technology that democratised marketing. Suddenly, businesses could build internal capabilities at a fraction of traditional agency costs.
The pandemic accelerated this shift, with remote work making fractional expertise viable, and companies realised they didn't need expensive offices and account management layers.
Today's smart businesses invest in capability building rather than perpetual outsourcing. They're paying £2,000-£5,000/month for strategic guidance and training that creates independence, rather than £8,000-£12,000/month for agencies that create dependency.
The question isn't whether to invest in marketing, but whether to rent expertise indefinitely or build it internally. The lifetime cost difference is substantial.
Pricing summaries for all of my services
How much does a Fractional Marketing Director cost?
Fractional Marketing Director services are based on the number of days per month you need hands-on marketing support. Packages start from £2,500 per month for 5 days of dedicated marketing management, with all packages including strategic planning and regular progress meetings.
How much does a Fractional HubSpot Consultant cost?
Flexible HubSpot support based on the hours you need each month. Packages range from £1,250 for 25 hours to £3,000 for 60 hours of support.
How much does Agency Systems Consultancy cost?
Choose from focused audits or complete implementation. A systems audit starts at £2,500 and pricing audit at £3,500, while full systems implementation typically ranges from £5,000 to £9,000 based on your agency's needs and complexity.
How much does a HubSpot website cost?
HubSpot website projects are structured with a clear, all-inclusive price. The base package for a complete website build with up to 20 pages starts at £6,500, plus £1,999 for the required HubSpot theme. Additional HubSpot licensing costs may apply based on your needs.
How much does a Fractional CMO cost?
Fractional CMO services are based on your marketing team's needs and leadership requirements. Packages start from £4,300 per month for core marketing strategy and team development, increasing to £6,400 per month for comprehensive marketing leadership that includes MarTech planning, board meetings, and sales management.
How much does a Fractional Agency COO cost?
Packages range from £3,800 to £6,200 per month based on your agency's needs. All packages include core operations management and weekly leadership meetings, with additional services for team development and strategic planning at higher tiers.
How much does In-House Marketing Mastery cost?
Comprehensive marketing training packages range from £2,000 to £4,000 per month based on your team's training needs. Most businesses complete the programme in 18 months, with all packages including executive coaching and content manager training, plus additional specialist training at higher tiers.
How much does a Company Alignment Workshop cost?
Get your team aligned with either a half-day in-person workshop (£4,000) or two virtual 3-hour sessions (£3,000). Both options include a 90-day planning session and executive debrief to ensure lasting impact.
How much does Kickstart Training cost?
Choose from 3-month training packages ranging from £2,800 to £4,700 per month based on how many skills your team needs (content, video, or HubSpot). All trainees need an IMPACT+ Pro account (£75/month or £925/year) to access learning resources.