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Work With Me
Work With Me
Done-For-You
Done-With-You
Done-By-You
Build trust that brings sales
Start with sales enablement and Assignment Selling to close deals faster, then build the marketing engine to support long-term growth.
End agency dependency for good
Build internal capabilities across content, technology, and sales processes so you own every aspect of your growth strategy.
Proven system with real results
Master the Endless Customers System™ over 18-24 months and become the most trusted choice in your market with predictable results.
The programme
What is In-House Sales and Marketing Mastery?
Most coaching starts with marketing theory. I start with sales enablement and work backwards. This programme gives your sales and marketing teams the tools, training, and mindset shift to build an in-house growth engine that drives immediate results.
Over 18-24 months, you'll learn how to create trust-building content that actually gets used, how to use tools like HubSpot and AI with confidence, and the leadership alignment needed for sustainable growth.
You'll master the Endless Customers System™ while ending agency dependency and becoming the most trusted voice in your market.
The real problem
Most businesses fracture marketing and sales
Marketing creates content, and sales borrows, or ignores it. External agencies trap you in dependency, meaning results slow and trust erodes.
The real gap? Your team doesn't own growth. Here's what this costs you:
Sales teams struggle without trust-building tools
Your reps pitch instead of teach, losing deals to competitors who've built credibility first.
Marketing disconnected from revenue
You're creating content that looks good but doesn't help close deals or shorten sales cycles.
Agency dependency that stifles growth
You keep paying for temporary solutions while never developing the internal expertise that brings lasting results.
Step 1
Company Alignment Workshop
Success depends on getting everyone aligned from the start. This intensive day is split into two parts: company-wide training and your first strategic planning session.
During the training component, your team learns the "why" behind the sales-first approach, what to expect, and how each person contributes to success. I introduce the core principles of the Endless Customers System™, so sales, marketing, and leadership work from the same playbook. Sales understands how content will support them. Marketing knows how to deliver what sales needs to close deals faster.
In the planning session, we set the priorities for the first 90 days and complete your scorecard for the first time, benchmarking your starting point.
Step 2
The first 90 days: Sales enablement foundation
Coming out of the alignment workshop, you'll have a clear 90-day action plan. This is when implementation starts with sales enablement, not marketing theory.
We'll begin by training your sales team on Assignment Selling, teaching them to use content before every call to build trust and close deals faster. Simultaneously, I'll help you establish content creation capabilities, whether that's training existing team members or helping you hire a content manager.
During this period, you'll have 1-2 coaching sessions per month with senior leadership, plus 4-8 training sessions focused on sales enablement, content creation, and building the right habits. The earliest wins come when your sales team starts using trust-building content in real conversations.
Step 3
Ongoing 90-day growth sprints
At the end of your first 90 days, we regroup for your second planning session. We run a retrospective to review what worked, what needs improvement, and where to focus next. You'll complete your second scorecard to measure progress and identify gaps.
From there, we build the next 90-day priorities. Each quarter builds on the last, layering in video production, AI tools, website optimisation, advanced sales processes, and deeper content strategies.
This rhythm of planning, training, execution, and review continues every 90 days as your team builds lasting mastery.
Step 4
Achieve independence and scale
Within 18-24 months, your team will be completely self-sufficient and equipped to run the system at the highest level. You'll have ended agency dependency and built internal capabilities that drive consistent growth.
At this point, most clients achieve a score above 80 and have become the most trusted choice in their market. Your sales and marketing teams function as a unified revenue engine, and you own every aspect of your growth strategy, from content creation to sales enablement to leadership alignment.
Timeline
The typical journey to sales and marketing mastery
What you'll see here is the typical journey companies follow when implementing this sales-first approach. For most, it takes 18-24 months to achieve complete independence from external agencies.
Some move faster, while others need more time depending on their starting point and commitment level.
Click the button below to see the typical journey graphic in more detail.
Month 1
Kick-off and alignment
Virtual: £3,000
In-Person: £4,000 + Travel Costs
What's Included:
- Pre-workshop strategy call
- Company-wide Endless Customers System™ training session
- Sales enablement, content, and technology audits
- Your first 90-day action plan and scorecard
This intensive day gets everyone aligned on the sales-first approach, establishes clear expectations, and builds momentum for immediate implementation.
Additional costs to expect
Understanding the full investment
In addition to coaching and training, there are a few other costs to consider when planning your journey to sales and marketing independence.
These include key roles like a content manager, technology stack improvements, video equipment for content creation, and potential website enhancements.
Most businesses invest in these elements gradually over the 18-24 month programme, spreading costs while building capabilities that drive long-term growth and end agency dependency.
Why why work me?
Certified Coach with real world experience
With the In-House Sales and Marketing Mastery programme, you get dedicated guidance from someone who's lived both sides of the equation. I don't just teach marketing. I've worked in-house and within agencies, understanding the real challenges you face.
My experience means I can show your team exactly what works while avoiding common pitfalls that waste time and money. Together, we'll build the capabilities your business needs to thrive without agency dependency.
