Fractional Marketing Director

Get expert marketing implementation, built with you, not just for you

Stop letting neglected marketing hold your business back. Marketing leadership and hands-on execution to help you build consistent lead flow and scalable systems, without the cost of a full-time hire.

Let's work, together Explore fCMO

Marketing handled for you

Get the strategic direction and hands-on implementation your business needs without hiring a full-time Marketing Director.

Build trust that brings sales

Turn your marketing into a proven system that consistently attracts customers and builds lasting trust.

Built for you and your team to own

Every system, campaign, and process is designed for your team to run confidently on their own.

Marketing gaps are hurting your bottom line

Your business can’t grow without proper marketing. Without dedicated leadership, your business stays stuck in reactive mode. Here's what that costs you:

Agency bills keeping growing

You're paying monthly retainers but own nothing; no systems, no knowledge, no independence. Stop paying and you're back to square one.

Your business stays stagnant

Without direction, you can't build internal capability, whether that's in marketing, sales or elsewhere, causing your business to be stuck.

Revenue becomes unpredictable

Sporadic campaigns and one-off tactics don't build the trust and systems you need for consistent, reliable growth.

Marketing, built for you

Marketing leadership that builds your independence

As your Fractional Marketing Director, I'll give you expert direction and hands-on implementation, but every engagement is designed to transfer capability, not create dependency.

Let's work together

Own your marketing systems

Get clear strategy, documented processes, and proven frameworks your team can run confidently. When I'm done, you keep everything, no agency lock-in.

Make your website work

Transform your website into a powerful sales tool with content that answers customer questions and helps close deals.

Create predictable revenue growth

Proper systems and consistent execution turn sporadic results into reliable lead flow. Marketing becomes your growth engine, not your biggest expense.

Transparent reporting that guides you

You'll always understand what's working, why it matters, and how to improve it. No black boxes or complicated dashboards you can't interpret.

Access senior expertise affordably

Get the strategic direction of a Marketing Director at a fraction of the cost, and only for as long as you need it.

What's included

Marketing services that build trust and drive growth

Whether you need strategic direction, hands-on execution, or team training, you'll get the complete marketing support your business needs to grow.

Strategic direction

Marketing strategy aligned with your sales process

Customer research and positioning

Campaign planning and prioritisation

Budget allocation focused on activities that generate ROI

Clear reporting showing what's working and why

Hands-on implementation

Website optimisation and conversion improvements

Content that answers questions and builds trust

Email campaigns and nurture automation

Lead generation system setup

CRM setup and enablement that makes selling easier

Team enablement

Training your team on systems and processes

Clear documentation for everything we build

Regular strategy sessions to keep you aligned

Transparent reporting you can understand and act on

Knowledge transfer that makes you self-sufficient over time

How we'll work together

Getting started with your Fractional Marketing Director

A simple process to transform your marketing from a source of stress into a system for growth:

Audit and co-create strategy

We'll review where you are now, identify what's working and what's not, and build your marketing strategy together based on your goals and customer needs.

Build your marketing engine, together

I'll implement the systems, campaigns, and processes you need to generate consistent leads. Everything is built to fit how your team actually works.

Enablement and improvement

Your team learns how to run these systems themselves through hands-on involvement. We'll track results, refine what's working, and make sure your marketing keeps improving.

Let's work together

Pricing

How much does a Fractional Marketing Director cost?

My Fractional Marketing Director packages are designed to fit all budgets, and are based around a set number of days each month dedicated to working on your business. All packages are based on a minimum term of 3-6 months, depending on circumstances.

Note: Month 1 costs are typically £3,000 to £4,250, where we cover the initial workshop and strategy formulation.

Foundation

Clarity and focused direction to stabilise your marketing and align it with business goals.

Recommended

Momentum

Increased involvement, consistent guidance, and tactical execution support to accelerate results.

Transformation

Deep partnership, high-frequency collaboration, and full-funnel optimisation for rapid, measurable growth.

Monthly fee

Starting month 2

Standard pricing

Level 1 price break

Get more services for your investment

Level 2 price break

Maximise what you get for your spend

5 days

7 days

10 days

Monthly

Bi-weekly

Weekly

Let's talk

Why choose me?

Your experienced guide to marketing success

I don't operate like a traditional agency or contractor.

When I step in as your Fractional Marketing Director, I become part of your team: building systems, strategy, and capability that stay long after I step out.

Over the past decade, I've helped businesses transform their marketing from scattered efforts into reliable systems for growth. Whether working in-house or with agencies, I've consistently focused on what really matters: building trust with customers and turning that trust into revenue.

What makes me different is simple: I'm sales-first, because marketing that doesn't drive revenue isn't worth doing. I build for sustainability; quick wins are great, but systems that work long-term are better. And I transfer knowledge, so you understand how your marketing works and can run it without me. That's the whole point.

Connect with me

Is a Fractional CMO a better fit for your business?

While a Fractional Marketing Director handles your day-to-day marketing execution, some businesses might benefit more from strategic guidance through a Fractional CMO service.

This advisory role is ideal if you have an existing marketing team but need high-level direction to drive growth. However, like any transformation, it requires openness to change and committed leadership ready to implement new approaches.

Explore fCMO Compare both

Testimonials

"Tom consistently demonstrated a deep understanding of the digital landscape and successfully implemented customized strategies that significantly enhanced our brand visibility, website traffic, and conversions. His proficiency in various digital marketing channels, combined with his professionalism and clear communication, make him an excellent partner for any business."

Youssef Naiim - Market Development Manager, iPlastics

"Tom has a deep knowledge in digital marketing and is full of good tips, recommendation and thoughts to have a well built marketing inbound machine. "

Rhea Hokayem-Conway - Head of Marketing, Cocentric

"Tom showed great enthusiasm and ingenuity at all times and helped us develop our marketing message early on in our company development."

David Gormer - Founder, Square Mile Accounting

Frequently asked questions

What exactly is a Fractional Marketing Director?

Think of me as your outsourced marketing department. I handle all your marketing needs, from content creation to CRM management, without the cost of hiring a full team. You get expert execution that builds trust and drives growth while you focus on your business.

How is a Fractional Marketing Director different from an agency?

An agency executes tasks for multiple clients. A Fractional Marketing Director embeds within your business, aligns with your goals, and drives strategy as if part of your team.

Additionally, most agencies keep you dependent. They own the systems, the relationships, and the knowledge. When you leave, you're back to square one. The goal isn't for you to rely on me forever. It's for you to build the internal capability that means you don't need to.

What’s the difference between a Fractional Marketing Director and a Fractional CMO?

A Fractional Marketing Director focuses on hands-on implementation and management, while a Fractional CMO sets broader marketing strategy and leadership direction.

What does “fractional” really mean?

“Fractional” means you access senior marketing expertise on a part-time basis. You get all the capability without the full-time cost or commitment.

Who typically hires a Fractional Marketing Director?

Founder-led businesses, scale-ups, and lean teams who need expert marketing execution but aren’t ready for a full department.

Can a Fractional Marketing Director work alongside existing staff?

Absolutely. I often manage or mentor existing marketing coordinators, sales teams, or agencies to ensure everyone moves in the same direction.

Is this suitable for early-stage companies?

Yes, if you’re generating revenue and ready to build a marketing foundation. I help early-stage teams avoid the common mistakes that waste time and budget.

What industries do you specialise in?

Mostly B2B, SaaS, consultancies, professional services, and technical sectors. The approach works best for businesses where trust and expertise drive sales.

Do you provide creative or technical marketing work?

Yes, I coordinate both. From content and email campaigns to CRM setup and automation, I bridge creative strategy and technical execution.

Can you replace our marketing manager?

Often, yes, especially if you need interim leadership or execution until a full-time role makes sense. I can also help recruit and onboard your next hire.

How much of your time do we get?

While “fractional” means part-time, I’m available whenever you need marketing support. You’ll get regular check-ins, reporting, and direct access for questions or urgent needs.

How does the engagement typically work?

We start with a discovery and planning phase to align on goals, followed by structured monthly execution cycles. You’ll see clear deliverables and measurable outcomes.

What tools or systems do you use?

I primarily use HubSpot, Google Workspace, and project tools like ClickUp or Motion. Everything stays transparent and accessible to your team.

How involved are you in day-to-day execution?

Very. Unlike consultants who hand over slides, I’m hands-on with your content, automation, campaigns, and reporting to keep progress tangible.

Do you manage freelancers or agencies on our behalf?

Yes. I often act as the bridge between leadership and delivery partners, ensuring everyone stays aligned and performance-driven.

How do we communicate during the engagement?

Through regular calls, shared dashboards, and day-to-day access via Slack or email. You’ll never be left wondering what’s happening.

How soon can we start seeing results?

Most clients see improved structure and clarity in the first month, better-quality leads within three, and stronger pipeline performance within six.

Do you create marketing strategy documents?

Yes — every engagement includes a practical strategy roadmap focused on priorities, not paperwork. You’ll know what to do and when to do it.

How do you prioritise what gets done first?

I start by identifying the biggest performance gaps. Quick wins build momentum while we strengthen long-term foundations like messaging and automation.

How do you ensure accountability?

We set clear KPIs and review them monthly. You’ll always know where your investment is going and how it’s performing.

What results can we expect to see?

Most businesses see improvements in website traffic and lead quality within months. Long-term results include shorter sales cycles, better-qualified leads, and consistent revenue growth.

How do you measure success?

We track metrics like pipeline growth, conversion rates, and ROI from marketing spend. The focus is always on outcomes that matter to your bottom line.

Can you show examples of previous results?

Yes. I’ve helped businesses double qualified leads, rebuild their CRM workflows, and align marketing with sales to achieve consistent monthly growth.

How long does it take to build a predictable pipeline?

It varies, but most businesses reach predictability within 6–12 months of structured execution. Early clarity comes from better targeting and sales enablement.

How do you prove marketing ROI to leadership?

Every initiative ties directly to measurable outcomes — leads, opportunities, and sales. Reports make it clear what’s driving growth and what isn’t.

Can you help fix underperforming marketing campaigns?

Definitely. I'll diagnose what’s not working, whether it’s messaging, targeting, or tracking, and rebuild it for measurable performance.

Will we need to increase our marketing budget?

Not necessarily. Often, reallocating your existing spend to higher-return activities delivers better results without extra cost.

How do you maintain progress after we finish working together?

You’ll leave with processes, templates, and playbooks so your team can continue executing confidently. I can also provide light-touch ongoing advisory support.

Do you work with sales teams directly?

Yes. I help sales teams integrate marketing content into their process, improving close rates and building trust earlier in the buyer journey.

What’s your proudest client outcome?

Watching a client go from fragmented marketing to full self-sufficiency — building a predictable, scalable system that no longer relies on outside help.

Do we need any marketing basics in place first?

No, I can help whether you’re starting from scratch or improving what’s there. We’ll prioritise the activities that create the biggest impact first.

What kind of businesses get the most value from this?

Established SMEs doing £500k–£20M in revenue who want measurable marketing results without hiring a full team.

Can we scale the level of support over time?

Absolutely. You can start small and increase support as you grow, or scale down once your internal team is ready to take over.

Do you work with startups or pre-revenue businesses?

Occasionally, but only when there’s a defined offer and sales process. For very early-stage companies, I often recommend lighter advisory work first.

Can we work with you alongside our existing agency?

Yes, and it often works well. I’ll ensure your agency’s execution aligns with your strategic goals and produces tangible results.

How do you onboard new clients?

Onboarding includes a full marketing audit, goal alignment, and 90-day roadmap. You’ll have clarity on what to expect from day one.

What’s your communication style?

Direct, transparent, and practical. You’ll always get honest feedback and clear next steps; no jargon or vague advice.

How do you ensure buy-in from our team?

I involve your team early in the process, explaining the “why” behind decisions so everyone’s aligned on goals and expectations.

How do you handle conflicting opinions or priorities?

We revisit your agreed strategy and data. Facts, not opinions, guide every decision, ensuring focus stays on results.

Can you sign NDAs or confidentiality agreements?

If required, yes. Confidentiality and trust are standard in every engagement, formalised by contract.

How is pricing structured?

Pricing is based on the number of days per month and scope of support. Packages typically range from 5 to 10 days per month with flexible terms.

Do I need to commit to a minimum term?

Most engagements are month-to-month with 30 days’ notice. You’re never locked into a long-term contract if value isn’t being delivered.

What does the cost include?

It covers strategic leadership, marketing execution, reporting, and team management. Additional tech or creative costs are agreed upfront.

Are there any hidden or extra fees?

No. The only extras are optional, such as HubSpot licenses, premium tools, or specialist freelancers if needed.

How do you handle payment terms?

Most clients pay monthly in advance via bank transfer or GoCardless. Flexible quarterly or annual billing is also available.

Is a Fractional Marketing Director cheaper than hiring full-time?

Significantly. You get multi-disciplinary expertise for a fraction of a senior salary, without the recruitment, training, or overhead costs.

Can we upgrade to a Fractional CMO later?

Yes, and many clients do once they have a marketing team to lead. I’ll advise when that step makes sense.

What if we only need short-term support?

That’s fine. I offer short sprints or interim support if you need to bridge a gap or fix a specific problem.

Do you offer payment plans?

Yes, especially for longer-term engagements or project work. We’ll agree a plan that suits your cash flow.

What if we’re not ready yet?

No problem, I can recommend lighter options or free resources to help you prepare for a full engagement later.

Ready to get your marketing working properly?

Stop paying agencies to keep you dependent. Build marketing systems your team can own.

Let's work, together Explore fCMO