Pricing

Transparent pricing for agency growth and operations

Whether your agency is scaling chaos into structure, building leadership capacity, or fixing operational bottlenecks, here's exactly what you can expect to invest and why it's priced that way. No hidden costs, no surprise fees; just clear pricing for the support your agency needs.

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How my agency services and pricing work

Growing an agency is different from growing other businesses. You're managing client delivery, team capacity, operational systems, and profitability, often all at once. Some agencies need foundational systems fixed before they can scale. Others have the systems but need strategic leadership to execute. Some require comprehensive operational support across every department.

That's why I offer focused support levels, from one-off systems audits to embedded fractional leadership. Each option comes with clear deliverables and transparent pricing, helping you choose the right support for your current needs. And you shouldn't have to book a call just to see a ballpark price; pricing transparency builds trust.

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What influences the investment needed?

Four key factors determine the right level of marketing support for your business:

Agency maturity and complexity

Your team size, tech stack integration, and existing operational gaps all impact what support you need. Agencies with fragmented systems or unclear processes require more intensive work than those with solid foundations needing refinement.

Urgency of transformation

How quickly do you need measurable improvements? Faster operational transformation or immediate profitability gains require more intensive support and embedded leadership.

Depth of leadership engagement

Some agencies need a systems audit with clear guidance. Others need a fractional leader embedded across teams, attending meetings, coaching staff, and driving execution daily.

Scope of systems or strategy work

Are you fixing one bottleneck or overhauling your entire operational infrastructure? The breadth of change needed, from focused fixes to comprehensive transformation, determines the right service level.

What drives costs up or down?

Your investment increases when:

You need full implementation rather than audit only

You require embedded leadership support across multiple teams

Your tech stack or operational processes are fragmented

You want measurable profitability improvements with accountability

Multiple departments need coordination and alignment

Timeline is compressed for faster transformation

Your investment decreases when:

You need a focused audit rather than full implementation

Your systems are already partly built and need refinement

You have clear leadership direction with smaller teams

Timeline is flexible with no immediate urgency

Scope is focused on specific operational challenges

You're comfortable with some self-implementation between sessions

Let's talk about actual investment levels

Transparency matters when it comes to pricing. While every agency needs different support, I want to be upfront about typical investment ranges. Agency services range from £2,500 for focused audits to £13,600 per month for comprehensive growth leadership.

This varies based on whether you need a one-off systems fix, operational leadership, or strategic growth management. The right investment level depends on your current operational challenges and growth goals, which we'll determine during our initial discussion.

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Why do external agency consultants charge so differently?

The market for agency support varies wildly. Here's what drives those differences:

Why big consultancies charge premium rates (£10,000–£25,000+/month):

Large overhead with account teams and management layers

Generic frameworks applied across industries without agency specialisation

Multiple consultants assigned to justify retainer costs

Long discovery phases and excessive documentation

Minimal hands-on execution; mostly strategy documents

Why freelancers and cheap providers charge less (£500–£2,000/month):

Limited strategic thinking; execution only without integration

Often working with multiple clients simultaneously with divided attention

No proven agency-specific systems or frameworks

Template-based approaches with minimal customisation

Building their portfolio rather than your agency

Where I fit (£2,500-£14,000/month): I charge for proven agency expertise and strategic thinking, but keep costs reasonable by working lean. No fancy offices, no account management layers, no bloated processes.

You work directly with me, getting senior-level guidance specifically for agencies without consultancy markup. You're not paying for overhead; you're investing in operational clarity, predictable delivery, and sustainable profitability.

The hidden cost of not fixing operational gaps

The real cost isn't what you pay for support, but in fact what you lose by not acting. Inefficient workflows leak profit every month. Leadership bottlenecks slow delivery and frustrate clients. High team turnover costs you in recruitment, training, and lost productivity. Scope creep and delivery drag reduce your margins on every project.

Agencies typically lose 15-30% of potential profit to operational inefficiency alone. For a £500,000 agency, that's £75,000-£150,000 annually. For a £1m agency, it's £150,000-£300,000. Fixing these issues costs far less than letting them continue.

Investing £5,000 in a systems audit or £30,000 over six months in fractional leadership delivers a compounding return. This enables you to build operational capacity that multiplies your profitability for years. Paying once for transformation beats paying repeatedly for firefighting.

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One-off investment versus ongoing leadership

Agency support breaks into two categories: fixing systems and leading operations. Systems work (audits, implementation, process design) typically happens as one-off projects. You invest £2,500-£9,000, fix the issue, and move forward independently.

Leadership work, as a Fractional COO or CGO, requires ongoing engagement because you're embedding someone into your operations. This isn't consulting where someone gives advice and leaves. It's hands-on leadership where I attend meetings, coach teams, drive decisions, and hold people accountable.

The value difference is substantial. A one-off systems audit might save you £50,000 annually by fixing delivery workflows. Embedded fractional leadership could transform your entire agency, improving profitability by 20-40% while building internal capability that lasts beyond the engagement.

Both have their place depending on where your agency is today. Some need systems fixed first. Others need strategic leadership driving execution across teams. We'll determine which approach delivers the greatest return during our initial discussion.

Pricing summaries for all of my agency services

How much does Agency Systems Consultancy cost?

Choose from focused audits or complete implementation. A systems audit starts at £2,500 and pricing audit at £3,500, while full systems implementation typically ranges from £5,000 to £9,000 based on your agency's needs and complexity. All options include clear diagnostic findings, actionable roadmaps, and follow-up guidance.

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How much does a Fractional Agency COO cost?

Packages range from £4,200 to £6,900 per month based on your agency's operational needs. All packages include core operations management and weekly leadership meetings, with additional support for team development and strategic planning at higher tiers. Minimum six-month engagement ensures sustainable transformation.

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How much does a Fractional Agency CGO cost?

Fractional Agency CGO services are based on your leadership and operational needs. Packages start from £8,100 per month for standard operations management with four support days, increasing to £13,600 per month for complete operational leadership including six support days, team management across all departments, and strategic planning support. Minimum six-month engagement.

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Investment examples

What this looks like in practice

These examples show typical agency journeys with actual numbers, timelines, and outcomes to help you understand what's possible.

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Example 1: Bootstrapped agency fixing delivery chaos

A 6-person creative agency starts with a Systems Audit (£2,500) to identify operational bottlenecks. Within three weeks, they have a clear roadmap for workflow improvements, tech stack optimisation, and capacity planning. Over the next three months implementing recommendations independently, they reduce project delivery time by 30% and take on two additional clients without hiring.

Example 2: Scaling boutique building operational leadership

A 15-person digital agency invests in Fractional COO services at £5,500/month for nine months (£49,500 total). Within six months, they have consistent delivery processes, clear team roles, and predictable capacity planning. After nine months, they hire an internal operations manager who I train during the final two months, then reduce engagement to occasional consulting. Total transformation investment: £49,500 for complete operational clarity.

Example 3: Growth-stage agency needing comprehensive leadership

A 25-person full-service agency invests in Fractional CGO services at £10,000/month for 12 months (£120,000 total). They transform operations across delivery, sales, client success, and team development. Within the year, they improve profitability by 35%, reduce client churn by half, and build internal leadership capability. The £120,000 investment delivers over £200,000 in additional annual profit while building sustainable operational systems.

How my pricing compares

A side-by-side comparison showing the key differences in investment, approach, and long-term value.

What you get	Traditional consultancy	My approach
Monthly investment	£10,000 to £25,000+	£2,500 to £14,000
Contract length	12+ months minimum	Month-to-month or project-based
Who you work with	Account teams, junior consultants	Directly with me
Agency specialisation	Generic business consulting	Agency-specific expertise
Knowledge transfer	Minimal to justify ongoing fees	Built into every engagement
Internal capability	You remain dependent	You built independence
Long-term cost (12 months)	£120,000 to £300,00+ ongoing	£30,000 to £165,000, then sustainable

Additional costs to consider

I'm upfront about everything you'll pay, but some investments beyond my fees are worth knowing about:

Technology and tools:

Project management software if upgrading (Asana, ClickUp, Monday; varies by choice)

CRM or operations platforms if implementing new systems

Communication tools for team collaboration (typically minimal additional cost)

Potential one-off investments:

Team training materials or resources for capability building

Process documentation tools or templates (budget £200-£500)

External specialist support if technical integrations required

What's always included:

All strategy and planning sessions, progress tracking and accountability reporting

Email and messaging support between meetings

Access to frameworks, templates, handover documentation and diagnostic tools

Frequently asked questions

Why is agency pricing structured differently from traditional retainers?

Traditional retainers charge for activity. My pricing reflects outcomes, leadership input, and systems that make your agency more profitable and predictable.

What does agency pricing actually include?

Pricing covers senior-level leadership, systems design, decision-making support, and accountability, not junior execution or task fulfilment.

Why don’t you price by hours?

Hours incentivise inefficiency. Agencies need clarity, decisions, and outcomes, not time tracking.

Is this consulting or leadership?

It’s leadership-led consulting. You’re not just getting advice; you’re getting guidance embedded into how your agency operates.

Why is pricing higher than typical agency coaching?

Because this work directly impacts margins, delivery efficiency, and owner workload, not just mindset or theory.

Are these prices fixed or negotiable?

Pricing is transparent and consistent, with flexibility only around scope and service level.

Does pricing differ for Systems, COO, and CGO services?

Yes. Each reflects a different level of responsibility, involvement, and business impact.

Is this pricing designed for agencies specifically?

Yes. Agency economics, margins, and delivery challenges are fundamentally different from in-house teams.

Do prices reflect agency size?

Pricing aligns more closely with complexity and leadership need than headcount alone.

Why publish pricing publicly?

Transparency builds trust and avoids wasting time on misaligned conversations.

How do agencies typically justify this investment?

Through improved margins, reduced delivery chaos, fewer write-offs, and less founder dependency, often within months.

What’s the ROI compared to hiring internally?

A full-time COO or CGO is a six-figure role. Fractional support delivers senior leadership at a fraction of the cost.

Can this replace multiple hires?

Often yes, especially when poor structure, not headcount, is the real issue.

How does this compare to hiring another account manager or project lead?

Additional delivery roles don’t fix broken systems. Leadership and structure do.

Does this reduce operational waste?

Significantly. Clear scoping, better workflows, and accountability protect margins.

Will this help us say no to unprofitable work?

Yes. Pricing, delivery, and leadership clarity make better decisions possible.

How quickly do agencies see financial impact?

Many see margin improvement and time savings within the first 30–90 days.

Is this suitable if cash flow feels tight?

Often yes, because the work focuses on stopping leakage and inefficiency first.

Does this help increase agency valuation?

Yes. Predictable delivery, leadership depth, and margin stability increase exit value.

Is this an expense or an investment?

It’s an investment in making your agency easier to run, scale, and eventually step back from.

How do we know whether we need Systems, COO, or CGO support?

Systems fixes chaos. COO builds leadership and accountability. CGO unifies growth, delivery, and strategy.

Can we start with Systems and upgrade later?

Yes. Many agencies follow a systems → COO → CGO progression.

What if we choose the wrong level?

We’ll course-correct quickly; pricing is tied to outcomes, not locking you in.

Is CGO overkill for smaller agencies?

Sometimes. That’s why Systems or COO support often comes first.

Do all agencies need a COO-level service?

Not initially, but most growing agencies hit a point where leadership, not execution, is the bottleneck.

Can Systems Consultancy be a one-off engagement?

Yes. It’s often used as a focused stabilisation phase.

Is COO support ongoing?

Typically yes, because leadership habits and accountability compound over time.

How involved is CGO support compared to COO?

CGO includes strategic growth leadership across sales, marketing, pricing, and delivery.

Can services overlap?

Yes, especially during transition phases.

Will you recommend the lowest viable option?

Always. The goal is effectiveness, not upselling.

Is there a minimum commitment?

Most agency services require 3–6 months to create meaningful change.

Are there long-term contracts?

No hard lock-ins. You stay because the work delivers value.

What happens if we need to pause?

We’ll discuss timing and ensure knowledge and systems remain with your team.

Can we downgrade services later?

Yes, as your agency becomes more self-sufficient.

Is there onboarding or setup cost?

No separate setup fees; onboarding is part of the engagement.

Are there hidden costs?

No. Any tooling or changes are discussed upfront.

What’s the biggest risk for agencies starting this work?

Not engaging fully. Results come from participation, not delegation.

What if our leadership team resists change?

That’s addressed early; alignment and clarity are part of the process.

Can this work alongside client delivery pressures?

Yes; the work is designed to reduce pressure, not add to it.

What if we’re not ready yet?

Sometimes the right answer is “not now,” and that’s an honest outcome.

How is pricing paid?

Monthly, in arrears, via bank transfer or direct debit.

Can pricing change over time?

Only if scope or service level changes, never without discussion.

Do you work with international agencies?

Yes, UK, US, and other English-speaking markets.

Will my team become dependent on you?

No. The goal is stronger leadership and internal ownership.

Do you work directly with founders?

Yes, especially in COO and CGO engagements.

What’s required before starting?

Openness to change, leadership involvement, and access to current processes.

How do we get started?

With a discovery call focused on bottlenecks, not selling.

What should we prepare for that call?

A clear view of what feels broken, chaotic, or limiting growth.

Will you tell us if this isn’t the right fit?

Yes. Misalignment helps no one.

What’s the first win agencies usually experience?

Relief, clearer priorities, fewer fires, and confidence that the agency can run without constant intervention.

Ready to transform your agency operations?

Let's start with a straightforward conversation about your agency's current operational challenges. I'll help you understand which service level makes the most sense for where you are today, and we can discuss pricing options that fit your budget and deliver measurable returns.

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