Skip to main content
Get instant price
Search for topics or resources
Enter your search below and hit enter or click the search icon.
Close Search
Get instant price
Marketing debt calculator

Find out what's really holding your marketing back

Answer 25 questions to uncover the hidden gaps draining your budget, wasting your content, and costing you leads. Get a personalised report with clear fixes, so you can stop guessing and start building marketing that actually works.

How it works

This assessment takes under five minutes and uses a simple agree/disagree format to measure your marketing infrastructure across five areas. It's designed to give you an honest look at where your systems are working and where they're not.

  1. Answer 25 questions: Rate statements about your messaging, content, CRM, website, and reporting based on how your business actually operates today.
  2. Get your score: See exactly where your marketing debt is highest and what it's costing you in lost leads, wasted effort, and missed opportunities.
  3. Download your report: Receive a personalised PDF breakdown with specific recommendations you can act on straight away, or bring to a free strategy call.

No sales pitch required. Just clarity on what to fix first.

mockuper-2

How you are scored

Your score is based on five areas that make up a complete marketing system. Each one affects your ability to attract the right clients, build trust, and turn interest into revenue. Gaps in any area create "marketing debt", inefficiencies that compound over time and drain your results.

Messaging and positioning

Can your ideal client immediately understand what you do and why it matters? Weak messaging means even good marketing gets ignored. This measures whether your brand is clear, consistent, and built to earn trust at first glance.

Content and authority

Are you publishing content that answers real buyer questions and positions you as the trusted choice? This assesses whether your content builds credibility and moves people toward a decision, or just adds noise.

CRM and nurture

Do you know who's in your pipeline and what happens next? This looks at whether your contacts are tracked, segmented, and nurtured properly, or slipping through the cracks.

Conversion funnel and website

Can visitors easily take action when they're ready? This measures whether your website and funnel guide people toward a clear next step, or leave them guessing.

Reporting and visibility

Can you see what's working and what's not? This evaluates whether you can confidently measure ROI, track lead sources, and make decisions based on real data, not gut feel.
Take the free assessment

Frequently asked questions

Who should take this assessment?

How long does it take?

What do I get at the end?

Is this just a lead generation trick?

What happens after I get my results?