AI Trust Signals™ Optimisation

Turn trust into a measurable growth asset

Your brand isn't invisible because of poor SEO. It's invisible because trust signals are missing. I'll measure exactly where trust is leaking, then fix the gaps that suppress growth, so AI models cite you and buyers choose you.

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Trust gaps diagnosed and fixed

Get a complete audit across 19 trust signals, then systematically remediate the gaps that are costing you visibility and conversions.

Built for AI and buyers

Trust signals work for both audiences. AI models need structured data to cite you. Buyers need visible proof to choose you. I address both.

Your infrastructure, not mine

Every signal we fix becomes part of your brand's operating system. No ongoing dependency, no retainers. You own the roadmap and capability.

Trust gaps are costing you real revenue

AI models and buyers both need to trust you before they'll recommend or choose you. Without visible trust signals, your brand stays invisible, no matter how good your product is. Here's what that costs you:

You're losing to less qualified competitors

Buyers ask AI for recommendations and your brand doesn't appear. Competitors with stronger trust signals win by default, even when your offering is better.

High-intent traffic bounces without converting

Prospects land on your site but can't find clear pricing, credible expertise, or proof you're accountable. They leave to find brands that make trust obvious.

Your growth is capped by invisibility

You can't scale if AI models won't cite you and buyers can't verify you. Trust infrastructure isn't optional anymore; it's the foundation of sustainable growth.

Trust, made measurable

Fix the trust gaps that are holding your growth back

AI Trust Signals™ Optimisation makes trust visible, measurable, and fixable. I'll identify exactly where trust is leaking, prioritise what to fix first, and remediate the signals that matter most, so you show up when it counts and convert when you do.

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See exactly where trust is broken

Get a complete trust audit across 19 signals, scored and categorised. You'll know precisely which gaps are suppressing your visibility and conversion, no guesswork, no vague recommendations.

Fix what matters most, fast

I prioritise the 6–10 highest-impact trust signals and remediate them in weeks, not months. Pricing transparency, credible expertise, structured data, all signals that directly improve AI citation and buyer confidence.

Own your trust infrastructure

Every signal fixed becomes part of your brand's operating system. No ongoing dependency, no retainers. You get the roadmap, the scores, and the capability to maintain it yourself.

Built for AI and buyers

Trust signals work across both audiences. AI models need structured data to cite you. Buyers need visible proof to choose you. We address both simultaneously.

Measurable before-and-after proof

Your trust score improves incrementally. You'll see the gaps close, the signals strengthen, and the impact on visibility and conversion become clear and trackable.

What's included

Trust remediation across the signals that matter most

I measure your brand across 19 trust signals, identify the gaps suppressing growth, and systematically fix the ones with the highest impact. Every engagement is designed to build your trust infrastructure, not create ongoing dependency.

Technical signals

Advanced schema deployment (products, FAQs, how-tos) structured for machine readability

Answer-focused semantic structure so AI models can confidently extract and cite your content

Contact and about depth proving you're a real, accessible, verifiable entity

Verified NAP consistency (name, address, phone) across all platforms

Policy and ethics transparency with clear statements on privacy, terms, and accountability

Authority signals

On-page pricing transparency that pre-qualifies leads and enables AI to cite your costs

Authoritative outbound citations linking to trusted sources and academic research

Author and team pages with credible bios, credentials, and demonstrable expertise (E-E-A-T)

Educational content hubs and resource libraries signalling subject matter authority

Content freshness with visible publication and review dates proving accuracy and relevance

Brand signals

Public review score and volume across reputable platforms (G2, Capterra, Google)

Claims of industry recognition including awards, certifications, and media features

Case studies and testimonials providing direct social proof and validation

Brand values clearly articulated to build emotional trust and worldview alignment

How we'll work together

Getting started with AI Trust Signals™ Optimisation

A straightforward process to turn trust into a measurable asset that drives both AI visibility and buyer confidence:

Audit and diagnose the gaps

I'll run your brand through the AI Trust Signals platform, score all 19 signals, and identify exactly where trust is leaking. You'll get a clear breakdown of what's broken and what to fix first.

Remediate highest-impact signals

I'll prioritise and fix the 6–10 trust signals with the biggest impact on visibility and conversion. All of this will be built with ownership in mind, not another outsourced vendor relationship.

Own your trust infrastructure

You'll receive the complete roadmap, before-and-after scores, and documentation for everything we've built. Your team can maintain and improve these signals independently, no ongoing dependency required.

Let's work together

Pricing

How much does AI Trust Signals™ Optimisation cost?

AI Trust Signals™ Optimisation often becomes the foundation for Fractional Marketing Director or In-House Mastery work. You have the option of one-off engagements or retained support.

Baseline

For businesses that want clarity before action. See exactly where trust is leaking, and what needs to be fixed first.

Recommended

Remediation

For businesses losing deals due to hidden trust gaps. Fix the signals actively that are suppressing growth and AI visibility.

Growth

For teams that want trust as an operating system, not a one-off fix. Ongoing governance, score improvement, and commercial alignment.

Investment

Including commitment level

Single engagement

Advisory delivery model

6-8 weeks

Collaborative work

6-month minimum

Agency dependency eliminated

Held quarterly

Not available

Let's talk

Why work with me?

Certified implementation partner with anti-agency principles

As a member of the AI Trust Signals Certified Implementation Network, I combine proprietary, data-driven blueprints with real-world experience working inside agencies and businesses. This means you get the exact remediation roadmap backed by AI Trust Signals' methodology, without the agency dependency.

Certified partners are rigorously vetted and trained to deploy AI Trust Signals' implementation blueprints. These aren't vague recommendations. They're definitive, action-oriented prescriptions built from proprietary AI data, translated into clear, prioritised execution plans.

You'll work directly with someone who understands both the technical requirements of trust signals and the commercial realities of running a business. I don't just fix your score; I transfer the capability so your team can maintain and improve trust infrastructure independently over time.

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Testimonials

"Tom consistently demonstrated a deep understanding of the digital landscape and successfully implemented customized strategies that significantly enhanced our brand visibility, website traffic, and conversions. His proficiency in various digital marketing channels, combined with his professionalism and clear communication, make him an excellent partner for any business."

Youssef Naiim - Market Development Manager, iPlastics

"Tom has a deep knowledge in digital marketing and is full of good tips, recommendation and thoughts to have a well built marketing inbound machine. "

Rhea Hokayem-Conway - Head of Marketing, Cocentric

"Tom showed great enthusiasm and ingenuity at all times and helped us develop our marketing message early on in our company development."

David Gormer - Founder, Square Mile Accounting

Frequently asked questions

What are AI Trust Signals?

AI Trust Signals are verifiable authority indicators that help AI systems understand who you are, what you do, and whether you’re a credible source to cite or recommend.

How are AI Trust Signals different from SEO?

SEO focuses on ranking pages. AI Trust Signals focus on entity credibility and answer-worthiness in AI-powered search and answer engines.

Are AI Trust Signals about Google or ChatGPT?

Both, and more. They influence how large language models, answer engines, and AI-assisted search systems interpret your authority.

Is this the same as E-E-A-T?

E-E-A-T is one component. AI Trust Signals go further by turning expertise and authority into machine-verifiable signals.

Are AI Trust Signals visible to users?

Some are visible, many are structural. The key audience is AI systems, not humans.

Do AI Trust Signals affect citations and mentions?

Yes. Strong signals increase the likelihood of being cited, referenced, or summarised by AI.

Is this branding or PR?

No. It’s technical, structural, and content-based authority engineering.

Can AI Trust Signals be faked?

No. They rely on consistency, verification, and cross-signal reinforcement.

Why do AI systems need these signals?

AI models must reduce hallucination risk. Trust Signals help them decide who is safe to trust.

Is this a one-time optimisation?

The core fixes are one-time. Maintenance ensures freshness and continued authority.

Who benefits most from AI Trust Signals optimisation?

Expert-led businesses, agencies, consultants, SaaS companies, and professional services.

Is this suitable for early-stage startups?

Only if you already have real expertise, clients, and proof to validate.

Does this work for agencies?

Yes, especially agencies struggling to demonstrate authority beyond case studies.

Is this relevant for local businesses?

Yes, particularly where entity clarity and NAP consistency matter.

Is this for content-heavy businesses only?

No. Authority signals apply even with limited content.

Does this replace content creation?

No. It ensures existing and future content is recognised as authoritative.

Is this for thought leaders and founders?

Yes; personal authority signals are a core accelerator.

Does this help if we’re invisible in AI answers?

That’s one of the primary use cases.

Is this useful if we already rank well in Google?

Yes. Search rankings don’t guarantee AI visibility.

Who is this not for?

Businesses without real expertise, proof, or willingness to fix foundational gaps.

What is the AI Trust Signals Score?

A diagnostic score measuring how well your business is understood and trusted by AI systems.

What does “Fix & Lift” mean?

Identify trust deficits, implement targeted accelerators, and deliver a measurable score increase.

How quickly can we see a score lift?

Most clients see improvements within 30–60 days.

What types of accelerators are included?

Author presence, pricing transparency, content structure, schema, citations, freshness, and policy clarity.

Is this strategy-only?

No. This is execution-first.

Do you implement changes directly?

Yes, or alongside your internal team.

Is this a one-size-fits-all checklist?

No. Accelerators are applied based on your diagnostic gaps.

Does this involve technical SEO?

Some elements overlap, but the goal is AI comprehension, not rankings.

Do we get a before-and-after comparison?

Yes, as score movement is a core outcome.

Can this be phased?

Yes. Most start with foundational accelerators.

What does success look like?

Higher AI Trust Signal scores, clearer entity recognition, and increased AI visibility.

Does this guarantee AI citations?

No guarantees, but it dramatically improves eligibility.

Will this improve AEO performance?

Yes. This is foundational AEO infrastructure.

Does this affect hallucination risk?

Yes, stronger signals reduce misrepresentation and incorrect summaries.

Can this support thought leadership?

Yes, by anchoring authority to verifiable sources.

Does this help sales directly?

Indirectly, by improving perceived authority before conversations happen.

Is this measurable beyond “trust”?

Yes. Score movement is the primary KPI.

Will this help with future AI changes?

Yes. The signals are model-agnostic.

Does this support multiple markets or regions?

Yes, with correct entity and citation structure.

Is this compatible with ongoing SEO or content work?

Yes, it strengthens both.

How is AI Trust Signals optimisation priced?

Pricing is based on accelerator tier and implementation scope.

Is this a retainer?

There is a retainer option, alongsidegisde two "Fix & Lift" one-off engagements.

Are results time-bound?

Yes, most projects target a 30–60 day lift window.

Can this be combined with other services?

Yes, particularly content, SEO, and authority-building work.

Do we need internal technical resources?

Not necessarily, as support can be fully handled.

Will we become dependent on ongoing support?

No. The goal is stable, verifiable authority.

Is this suitable for regulated industries?

Yes; policy and transparency signals are especially valuable there.

What’s required to start?

Access for diagnostics and implementation.

What’s the first step?

An AI Trust Signals diagnostic.

What’s the biggest mistake businesses make with AI trust?

Assuming AI understands their authority without proof.

Ready to turn trust into measurable growth?

Stop losing deals to competitors with stronger trust signals. Get the audit, roadmap, and remediation you need to show up when buyers and AI models are making decisions.

Let's work, together Get free report