Fractional CMO

Access strategic guidance to align, equip and elevate your marketing, not replace them

Get expert direction to align your marketing team around building customer relationships and driving growth. I’ll provide the strategic leadership your team needs to build trust, make smarter decisions, and deliver results they can own long after our work together.

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Give your team clear direction

Watch your team work with new confidence and purpose, as scattered marketing efforts become focused and build trust without relying on outside support.

Turn good work into great results

Help your capable marketing team reach their full potential with strategic clarity, stronger processes, and a unified plan they can execute with confidence.

Make your marketing efforts measurable

Get clear metrics that show what’s working and driving revenue growth, and what’s not, without the vanity reporting agencies hide behind.

Your marketing team needs strategic direction

Without experienced CMO leadership, even capable marketing teams feel like they're facing growing challenges and wasting efforts:

Good working isn't driving results

Hard work without clarity leads to inconsistent results. Your team needs strategy, not more tasks.

No clear path forward

Instead of a clear plan, your team is guessing, and guessing erodes trust and momentum.

Opportunities being missed

While competitors build trust with focused strategy, your team risks falling behind simply because they’re not aligned.

Strategic marketing leadership

Transform your marketing team's impact

As your Fractional CMO, I'll help your team reach their full potential, and give them the guidance they deserve:

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Create clear direction

Guide your marketing team with a roadmap they can follow with confidence, not shifting priorities or scattered ideas.

Make decisions easier

Give your team a proven decision-making framework so every effort aligns with trust, revenue, or retention.

Turn activity into results

Help your team shift their focus from “busy work” to delivering work that compounds.

Build team confidence

Empower your marketing team with the leadership that empowers instead of micromanages, providing clarity that they can feel.

Show clear value

Track and measure marketing's contribution to revenue, with transparent, no-fluff reporting that reveals how marketing earns trust and contributes to revenue.

What's included?

Strategic leadership that builds trust and drives sustainable growth

Whether your team needs stronger strategic direction, better decision-making, or clearer processes, you’ll get the high-level marketing leadership required to create consistent, measurable impact.

Strategic direction

Marketing roadmap aligned with your business goals

Customer insight and positioning that builds trust

Prioritisation frameworks to focus on high-impact activities

Budget guidance that maximises ROI and avoids wasted spend

Clear success metrics to track what’s working and why

Team performance

Leadership that elevates your team’s confidence and capability

Skills development and coaching to improve execution

Improved internal processes that remove bottlenecks

Alignment between marketing and sales for smoother handoffs

Clear accountability and structure so your team moves in sync

Systems and enablement

Technology recommendations that enhance efficiency, without overbuying

CRM & MarTech optimisation that makes both marketing and sales more effective

Transparent reporting your team can understand and act on

Playbooks and documentation that reduce long-term dependency

Knowledge transfer that makes your team more self-sufficient over time

How we'll work together

Getting started with your Fractional CMO

A clear process to transform your marketing team's impact:

Start with a strategic chat

Share your marketing team's challenges and goals in a friendly discussion. We'll explore how Fractional CMO guidance could help and ensure we're the right fit for each other.

Map your journey

Together we'll assess your current marketing setup and create a tailored plan. You’ll get a roadmap your team can execute confidently without external dependency.

Lead positive change

Watch your marketing team grow in capability, confidence, and impact, without adding overhead. You'll see improved alignment between marketing and business goals, leading to better results and sustainable growth.

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Pricing

How much does a Fractional CMO cost?

My Fractional CMO packages provide you options without compromising quality, allowing you to enjoy the benefits of a dedicated consultant without breaking the bank. All packages are based on a minimum term of 6 months.

Standard

For businesses that need senior marketing leadership, clear direction, and a strategy they can execute internally.

Recommended

Advanced

For businesses that want fractional CMO leadership plus hands-on support shaping channels, teams, and performance.

Ultimate

For businesses that want fully integrated CMO partnership across strategy, leadership, sales enablement, and board-level reporting.

Monthly fee

No separate onboarding fees

Standard pricing

Level 1 price break

Get more services for your investment

Level 2 price break

Maximise what you get for your spend

Monthly

Bi-weekly

Weekly

Not available

Priority support

Not available

Available if needed

Not available

Available if needed

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Why choose me?

Strategic expertise that delivers results

Having worked with marketing teams across various industries, I understand the challenges of aligning marketing efforts with business goals. My experience spans both strategic leadership and hands-on execution, giving me unique insight into what marketing teams need to succeed.

This balanced perspective has helped businesses achieve remarkable growth, because my focus is always on building systems and clarity that remain long after our engagement ends.

More importantly, I know how to guide teams toward building lasting trust with customers. Whether restructuring content processes, implementing new technologies, or developing marketing strategy, my focus stays on creating sustainable systems for growth.

Working with me means getting a strategic partner who can help your marketing team reach their full potential while delivering measurable business results. I don’t outsource your strategy or hide behind agency jargon; everything is transparent, practical, and built for your team to own.

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Testimonials

"From the start, Tom took the time to understand our business and proactively identified ways to make it better. His collaborative style made communication easy and enjoyable, making him a pleasure to work with. I wanted to set high standards for our operations and deliverables, and Tom has certainly exceeded those expectations. As our fCOO/fCMO, he has enabled us to implement positive changes that help us scale up and look forward to an exciting year ahead."

Charleh Knighton - Managing Director, KUB

Frequently asked questions

What’s the difference between a Fractional CMO and a Marketing Director?

A Fractional CMO provides strategic guidance to help your existing marketing team succeed, while a Marketing Director handles day-to-day execution. Think of a CMO as your strategic advisor who sets direction, while a Marketing Director manages the actual activity.

How is this different from hiring a marketing agency?

Agencies focus on deliverables. A Fractional CMO focuses on leadership, clarity, alignment, and systems your team can run without external support. I don’t replace your team; I elevate them.

What exactly does a Fractional CMO do?

A Fractional CMO sets strategic priorities, aligns your marketing and sales functions, optimises performance, and ensures your team executes the right work at the right time for maximum impact.

Do you replace or lead our existing team?

I provide leadership and direction, not full-time management. Your team stays in place; I guide them, coach them, and ensure their work aligns with company goals.

Will my team become dependent on you?

A Fractional CMO provides strategic guidance to help your existing marketing team succeed, while a Marketing Director handles day-to-day execution. Think of a CMO as your strategic advisor who sets direction, while a Marketing Director manages the actual activity.

Can a Fractional CMO help with sales alignment?

Yes. A key part of the role is connecting marketing activity directly to revenue, ensuring both teams work toward shared goals.

Do you create the marketing strategy or refine what we already have?

Both. If you lack strategy, I build it. If you already have one, I refine and strengthen it so it actually translates into results.

Is this a temporary or ongoing role?

It can be either. Some businesses need strategic leadership for 6–12 months; others keep a Fractional CMO long-term to mentor the team and maintain strategic clarity.

Are you involved in creative decisions?

Yes, at a high level. I ensure messaging, positioning, and strategic direction support your growth goals while leaving day-to-day creative execution to your team.

Can this role support businesses during transition or restructuring?

Absolutely. A Fractional CMO provides stability and direction when teams are changing, helping you maintain performance during uncertain periods.

What kind of businesses benefit most from a Fractional CMO?

This service works best for businesses with an existing marketing team that needs strategic direction. If you have capable marketers but lack leadership to align their efforts with business goals, a Fractional CMO can transform good work into exceptional results.

Do we need a full marketing team in place?

You need at least one or two people executing marketing activities. My role is to lead, not replace your team.

Is this right for fast-growing businesses?

Yes, especially if growth has outpaced the structure, processes, or clarity your team needs to operate effectively.

Does this work for founder-led companies?

Absolutely. Many founders are pulled into marketing by necessity; a Fractional CMO removes that burden while giving the team proper direction.

What if we’ve never had marketing leadership before?

That’s common. I establish structure, priorities, and decision-making frameworks, giving your team the leadership they’ve never had.

Can a Fractional CMO work for businesses without a CRM or clear data?

Yes. Part of the process is establishing the right tools, tracking, and reporting so your team has the visibility it needs.

What if our team is resistant to change?

I help them understand the “why” behind changes, and we roll out improvements in a manageable, confidence-building way.

Does this work with remote or distributed teams?

Yes. Most engagements involve remote teams. Structure and clarity become even more essential when people aren’t in the same room.

Can you support businesses in multiple countries?

Yes. Strategic leadership works across time zones, with regular structured meetings and reporting.

What if we need help hiring?

I support hiring decisions, job descriptions, interviews, and onboarding to ensure you place the right people in the right roles.

How much strategic support do we get?

Beyond regular board meetings and strategy sessions, I’m available whenever your team needs guidance. We’ll establish communication channels and review cycles to ensure marketing stays aligned with business goals.

What strategic areas do you cover?

Positioning, messaging, campaign direction, budgeting, forecasting, team capability, reporting frameworks, and marketing–sales alignment.

Do you help manage performance and KPIs?

Yes. I establish KPIs, dashboards, and reporting rhythms so marketing impact becomes visible and measurable.

Do you support content planning and editorial strategy?

Absolutely. I help set priorities, content themes, and frameworks your team can execute confidently.

How involved are you in planning campaigns?

Very involved in strategy and direction. Your team executes; I set the vision, ensure alignment, and track impact

Do you coach individual team members?

Yes, especially managers, content leads, and marketers who need stronger strategic thinking or decision-making skills.

Can you help streamline our marketing processes?

Yes. I identify bottlenecks, introduce clarity, and establish operating rhythms that make the team more efficient.

Do you work directly with our leadership team?

Yes. Part of the role is ensuring senior leaders have visibility of progress and confidence in the marketing direction.

Can you help set the marketing budget?

Yes. We’ll align spend with priorities, growth goals, and expected ROI.

How do you keep everyone accountable?

Through structured check-ins, clear ownership, and a rhythm of reporting that keeps the team aligned without micromanaging.

How quickly will we see results?

While strategic changes take time to implement, most teams show improved focus and alignment within the first month. Metrics will track progress, from team development to lead quality and conversions.

What kind of results can we expect?

Stronger messaging, more focused activity, better cross-team alignment, clearer reporting, and improved pipeline effectiveness.

Do you track progress and performance?

Yes. I set measurable goals and build dashboards so you can see progress weekly, monthly, and quarterly.

Can this help improve lead quality?

Yes. Improved positioning, content strategy, and clarity reduces noise and attracts better-fit prospects.

Does a Fractional CMO help shorten the sales cycle?

Often, yes. Strategic clarity, improved messaging, and trust-building content make sales conversations smoother and faster.

Can this improve team morale?

Absolutely. Clear direction and purpose help teams feel more confident, capable, and less overwhelmed.

Can we measure ROI directly?

Yes, through HubSpot or your CRM, we monitor performance from campaign results to revenue contribution.

Does this service reduce founder involvement?

Yes. With clarity and leadership in place, the founder no longer has to play accidental CMO.

Will we see improvements across departments?

Yes. Better alignment often improves sales, customer success, and executive decision-making.

What happens when the strategy needs updating?

Strategy is reviewed regularly and refined quarterly to adapt to new data, priorities, or market changes.

What does a Fractional CMO cost?

Pricing varies depending on scope, number of sessions, involvement level, and team size.

Do you require a minimum term?

Typically 6 months, long enough to implement changes, build momentum, and measure progress properly.

How often do we meet each month?

Depending on your package, this ranges from bi-weekly to weekly strategic sessions, with additional support available as needed.

Can we combine Fractional CMO with other services?

Yes, and many clients also use HubSpot Consultancy support for end-to-end improvement.

Are there additional costs beyond the monthly fee?

Only tools or software your business chooses to invest in. Strategy and advisory costs are fully transparent.

Do you work internationally?

Yes. I support clients globally across multiple time zones.

How do payments work?

Monthly billing in arrears, with flexible arrangements for longer engagements or annual commitments.

What if we need to pause?

With notice, engagements can be paused and resumed without losing momentum.

Can you help during leadership transitions?

Yes. Many businesses bring in a Fractional CMO during periods of restructuring, hiring, or rapid growth.

How do we get started?

Book a discovery call. We’ll assess your team’s strengths, gaps, and goals, then map out a Fractional CMO plan tailored to your business.

Ready to give your team the clarity, confidence, and leadership they’ve been missing?

Let’s talk about how strategic CMO support can align your marketing, build trust with customers, and strengthen your internal capability, not your dependency on external help.

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