What Does It Actually Cost to Implement the Endless Customers System™? Complete Price Breakdown for 2025

Your marketing feels like shouting into the void. You're spending money on random tactics, hoping something will stick, but the leads aren't coming.

You need a system that actually works, but you're worried about the real cost of implementing something comprehensive.

I've coached dozens of businesses through this exact decision, and cost is always the first question they ask. After implementing the Endless Customers System™ with companies ranging from small teams to mid-size enterprises, I know exactly where the investment goes and what returns to expect.

Short answer: Most companies invest £3,500–£15,000 per month to implement the Endless Customers System™ in 2025. The range depends on coach type (IMPACT vs independent), company size, tech stack, and whether you outsource content or build in-house.

If you need results in under 30 days, a done-for-you agency is likely a better fit.

In this guide, you'll find:

• Coaching options and pricing (IMPACT vs independent coaches)
• Hidden costs most businesses overlook
• Total implementation costs by business size
• Agency comparison and long-term ROI timeline
• Whether the investment makes sense for your business in 2025

How much does Endless Customers coaching cost?

Expect £750 to £8,000/month depending on coach type and scope. IMPACT coaching runs £4,200-£8,000/month ($5,500-$10,500), whilst independent certified coaches charge £750-£6,500/month ($1,000-$8,500).

You have two primary options when hiring an Endless Customers Coach:

Working with IMPACT

IMPACT is the agency behind mastering the Endless Customers System and offers its own team of certified coaches. These coaches follow structured "Mastery" programmes that typically span 12, 18, or 24 months.

IMPACT coaching costs: £4,200-£8,000/month (approximately $5,500-$10,500/month)

Their programmes include dedicated coaching support, team training, and access to proven frameworks that have helped hundreds of businesses achieve substantial growth.

Working with an independent certified coach

Independent coaches are certified by IMPACT and have undergone training directly with Marcus Sheridan and the IMPACT team. They specialise in specific industries, languages, or geographic areas, and often offer more flexible pacing and pricing.

Independent coaching costs: £750-£6,500/month (approximately $1,000-$8,500/month)

The pricing variation reflects different levels of service, business size requirements, and additional support options. Some coaches offer month-to-month flexibility, whilst others structure their coaching as fixed-term programmes.

What's included in different coaching packages?

Most Endless Customers coaching packages include executive training, content manager development, sales team alignment, and access to the core framework, though deliverables vary by coach and pricing tier.

Core coaching components

How independent coaches structure their services

Transparency note: I'm an independent certified coach. I reference my approach to clarify how independent packages can mirror IMPACT's deliverables whilst remaining flexible on pacing and scope.

Some independent coaches, including myself, choose to mirror IMPACT's deliverables to ensure service parity and consistency for clients. This approach isn't required of certified coaches, but it provides a comparable experience regardless of which coaching option you select.

Other certified coaches around the world structure their offerings differently. Some focus purely on coaching and training, whilst others bundle additional services like content creation, HubSpot consulting, or website development.

When evaluating coaches, ask about:

• Programme duration and pacing flexibility
• What's included in their monthly fee
• Whether they offer done-for-you services or focus on building in-house capability
• Their experience in your industry or market

Vetting questions to ask potential coaches:

• Show me three examples of content your clients created that drove revenue
• What typically changes in the sales cycle after implementation?
• How do you measure success in months 3, 6, and 12?
• What's the most common reason clients don't see results?
• Can you share a case study from my industry or a similar business size?

Most coaching packages also require IMPACT+ Pro accounts at £75/month ($100/month) per trainee, which provides access to learning resources and tracking tools.

What are the hidden costs most people don't budget for?

Budget an extra £1,200–£2,500/month ($1,560–$3,250) beyond coaching for tools, ads, and implementation support.

These costs often surprise new users:

Technology stack requirements (recurring)

• HubSpot licensing: £360-£2,400/month ($470-$3,100/month) depending on features needed

Price varies based on contact database size, number of marketing/sales/service hubs, and add-ons like reporting or workflows.

• Content creation tools: £50-£200/month ($65-$260/month) for video, design, and SEO tools
• Website hosting and security: £50-£150/month ($65-$195/month) for reliable performance

One-time technology investments

• Website development: £6,500 ($8,450) for HubSpot-optimised sites

• Initial tool setup and integration: £500-£1,500 ($650-$1,950)

Advertising and content investment (recurring)

• Paid advertising budget: £1,000-£5,000/month ($1,300-$6,500/month) for accelerated results
• Professional content creation: £500-£1,500/month ($650-$1,950/month) if outsourcing video or design
• Photography and graphics: £300-£800/month ($390-$1,040/month) for quality visual content

Additional Training and Support

• Specialist workshops: £2,700-£3,500 ($3,500-$4,550) for team alignment sessions
• Advanced certifications: £200-£500/month ($260-$650/month) for team skill development

How do implementation costs break down by business size?

Small businesses (1-20 employees) typically invest £3,500-£7,000 monthly ($4,550-$9,100), whilst mid-size companies (21-100 employees) spend £7,500-£15,000 monthly ($9,750-$19,500) for full implementation.

Small business implementation (1-20 employees)

• Coaching programme: £2,300-£3,500/month ($2,990-$4,550/month)
• Technology stack: £500-£1,200/month ($650-$1,560/month)
• Content and advertising: £700-£2,300/month ($910-$2,990/month)
• Total monthly investment: £3,500-£7,000 ($4,550-$9,100)

Example: 12-person professional services firm: £2,800 coaching + £800 tech + £1,500 ads/content = £5,100/month

Mid-Size Company Implementation (21-100 employees)

• Coaching programme: £3,500-£4,900/month ($4,550-$6,370/month)
•  Technology stack: £1,200-£3,500/month ($1,560-$4,550/month)
• Content and advertising: £2,800-£6,600/month ($3,640-$8,580/month)
• Total monthly investment: £7,500-£15,000 ($9,750-$19,500)

Example: 45-person B2B manufacturer: £4,300 coaching + £1,800 tech + £3,500 ads/content = £9,600/month

Large Enterprise Implementation (100+ employees)

• Custom coaching programmes: £5,000-£10,000/month ($6,500-$13,000/month)
• Enterprise technology: £3,500-£8,000/month ($4,550-$10,400/month)
• Scaled content operations: £5,000-£12,000/month ($6,500-$15,600/month)
• Total monthly investment: £13,500-£30,000 ($17,550-$39,000)

The cost variation stems from different team sizes, tool requirements, and scale of content production needed for effective market penetration.

What does the Endless Customers System cost compared to hiring a marketing agency?

A full-service marketing agency typically costs £8,000-£25,000 monthly ($10,400-$32,500), making the Endless Customers System™ 40-60% more affordable for long-term customer acquisition.

Traditional Agency Costs

• Retainer fees: £5,000-£15,000/month ($6,500-$19,500/month) minimum
• Ad spend management: 10-20% of media budget
• Additional projects: £2,000-£8,000/month ($2,600-$10,400/month) for websites, campaigns
• Annual commitment: £96,000-£300,000+ ($124,800-$390,000+)

Endless Customers System Investment

• Coaching programme: £2,300-£4,900/month ($2,990-$6,370/month)
• Implementation support: £1,200-£2,500/month ($1,560-$3,250/month)
• Tools and technology: £500-£2,000/month ($650-$2,600/month)
• 18-month programme: £72,000-£166,500 ($93,600-$216,450) total

Whilst agencies provide done-for-you services, the system teaches you to build these capabilities in-house, potentially saving £50,000-£150,000 ($65,000-$195,000) annually after the initial training period. Savings vary based on your advertising spend and any retained specialist services.

The key difference: agencies create dependency, whilst the Endless Customers System™ builds independence.

When an agency is the better choice

Consider staying with or hiring an agency if:

• Your team has zero capacity for training or content creation
• You need an urgent campaign launch within 30-60 days
• You lack internal leadership to champion marketing transformation
• Your business model requires highly specialised technical marketing (complex attribution modelling, advanced programmatic advertising)

The system works best when you're ready to invest in building long-term internal capability rather than outsourcing execution.

Long-term value comparison

How long does it take to see ROI from your investment?

Most businesses report breaking even on their Endless Customers System™ investment within 6-12 months when properly implemented. These are typical ranges, not guarantees, because results depend on execution quality and market conditions.

Typical ROI Timeline

Months 1-3: Foundation Building

• Team training begins, initial content creation
• Website optimisation and tool setup
• ROI: -100% (pure investment phase)

Top levers to pull first: Create your first 50 Big 5 content pieces, implement 1:1 video in sales conversations, and start assignment selling to qualify prospects early.

Months 4-6: Early Results

• Content starts ranking, lead generation improves
• Sales team alignment shows initial results
• ROI: -20% to +50% (approaching break-even)

Months 7-12: Momentum Building

• Trust-building content generates quality leads
• Sales cycle shortens due to better-qualified prospects
• ROI: +100% to +300% (strong positive returns)

Months 13-18: System Mastery

• Team operates independently with confidence
• Consistent lead flow and conversion improvements
• ROI: +300% to +500% (substantial returns)

The fastest ROI typically comes from businesses that already have some digital marketing infrastructure and can quickly execute the trust-building content strategies.

Success Factors for Faster ROI

• Existing website traffic: Speeds content impact by 2-3 months
• Established sales processes: Improves lead conversion immediately
• Leadership buy-in: Accelerates team adoption and implementation
• Clear target market: Focuses content creation for faster results

What ongoing costs should you budget for long-term success?

Budget £800-£2,500 monthly ($1,040-$3,250) for tools, content, and updates after initial training to maintain your customer acquisition system.

Year 2 and Beyond: Maintenance Costs

Technology Maintenance (£300-£800/month or $390-$1,040/month)

• HubSpot licensing and upgrades
• Content creation tool subscriptions
• Website hosting and security
• Analytics and reporting tools

Content Production (£400-£1,200/month or $520-$1,560/month)

• Video production and editing
• Graphic design and photography
• Content writing support (if needed)
• Social media management tools

Advertising Investment (£500-£2,000/month or $650-$2,600/month)

• Paid social media promotion
• Google Ads for high-intent keywords
• LinkedIn advertising for B2B reach
• Retargeting campaigns for nurturing

Ongoing Training (£100-£500/month or $130-$650/month)

• New team member onboarding
• Advanced skill development
• Industry update sessions
• Performance coaching

These recurring costs are necessary for maintaining the automated customer acquisition processes that make the system effective long-term.

Cost Optimisation Strategies

• Train multiple team members to reduce dependency on external support
• Focus advertising spend on highest-converting channels identified during implementation
• Develop in-house content creation capabilities to minimise ongoing outsourcing
• Run quarterly tools audits to cut or consolidate overlapping subscriptions and eliminate underperforming platforms

Is the Endless Customers System worth the investment in 2025?

Based on client results and case studies, businesses that fully implement the system typically see 3-5x ROI within the first year, with many achieving sustainable growth rates of 25-50% annually.

Value Beyond ROI:

• Marketing independence: No more agency dependency or high monthly retainers
• Team capability building: Your people become marketing experts, not just executors
• Sustainable systems: Processes that work whether you're present or not
• Competitive advantage: Most businesses still rely on outdated marketing approaches

When the Investment Makes Sense

You're a good fit if:

• Your business generates £500K+ ($650K+) annual revenue
• You have 2+ team members who can dedicate time to learning
• You're committed to a 12-18 month implementation timeline
• • You want to build in-house marketing expertise

Consider alternatives if:

• You need immediate results within 30 days
• Your team has no capacity for training
• You prefer completely hands-off solutions
• Your business model doesn't rely on trust-building

Success heavily depends on your commitment to implementation and realistic expectations about the time and effort required to build marketing expertise.

Choosing the right Endless Customers coach for your business

When selecting an Endless Customers Certified Coach for your business, consider factors beyond just pricing.

Look for:

• Expertise and experience: Coaches with extensive experience implementing the framework and a track record of success
• Compatibility and communication: A coach whose style, values, and approach align with your business culture
• Services and specialisations: Whether you need pure coaching or additional services like HubSpot consulting or content support
• Budget and pricing: Evaluate if the pricing structure aligns with your budget and expected return on investment
• Geographic and industry knowledge: Some coaches specialise in specific markets or sectors

Vetting questions to ask potential coaches:

• Show me three examples of content your clients created that drove revenue — what made them effective?
• What typically changes in the sales cycle after implementation, and how quickly?
• How do you measure success at months 3, 6, and 12?
• What's the most common reason clients don't see results, and how do you prevent that?
• Can you share a case study from my industry or a similar business size?

Both IMPACT-employed coaches and independent coaches bring value to businesses implementing the framework. The key is finding a coach who understands your business's unique needs and can guide you towards success.

You now know what the investment really looks like

Now you know the typical monthly ranges (£3,500-£15,000), hidden costs, and how company size shapes your spend.

You started here unsure if the investment would pay off and worried about the real cost of building a comprehensive marketing system.

The numbers tell the story: 3-5x ROI within year one, sustainable growth rates of 25-50% annually, and marketing independence that saves £50,000-£150,000 ($65,000-$195,000) compared to ongoing agency costs. The Endless Customers System™ isn't the cheapest option available, but it's designed to pay for itself whilst building lasting capabilities in your team.

The cost of not having a reliable customer acquisition system often exceeds the investment required to build one. Most businesses that successfully implement the system wish they'd started sooner.

I'm Tom Wardman, an Endless Customers Certified Coach. I help teams build in-house marketing capability that compounds into predictable revenue growth. Learn about my In-House Marketing Mastery programme or book a call to discuss your business.