These businesses replaced scattered marketing, freelancer dependency and founder-led guesswork with marketing they own. The problems are different. The pattern is the same.
DS Media had leads but no system to handle them. Their CRM was disconnected, underused and holding the business back. The fix wasn't a new tool. It was the right one, set up properly.
A 9-figure consultancy operating across multiple regions with marketing and sales running in silos. No shared system, no reliable data, no visibility over what was actually driving revenue.
Strong client demand, but a business held together by freelancers, informal processes, and hourly pricing that was slowly eroding margin. Growth required structural change, not more work.
No audience definition, no positioning, no system. Everything was founder-led and ad hoc. Before anything else could work, the foundation had to be built from scratch.
More demand than the team could handle, and every decision still running through the founder. Duplicated admin, slow contracts and no written processes meant growth would only have multiplied the chaos.
Referral-dependent growth had hit a ceiling. Reaching new communities required a system built around trust, education, and qualification, not selling.
Every engagement follows the same logic: find out what to fix, build it inside your business, then hand it to your team.
We start with a call and, for most businesses, the Marketing Diagnostic. No pitch, and no proposal before we understand the problem. Just a clear look at what is and isn't working.
We design and build the right mix of strategy, process and tools, in your accounts. Everything is written down and built for your team to own.
Your team runs it without me. The goal of every engagement is to make outside support less necessary, not more.
Yes. Most client work is UK-based, but I work with founder-led B2B companies around the world where the work can be done well remotely.
It depends on the service. The Marketing Diagnostic takes two to four weeks and a HubSpot build two to six weeks. A Fractional Marketing Director engagement has a six-month minimum, then steps down as your team takes over. Scope is always agreed before work begins.
The common thread across every case study isn't industry. It's structure. Businesses without written-down, measurable marketing that their own team runs face the same core problems in any sector. If that sounds like your business, the approach will work for you too.
That's exactly what the first call is for. We diagnose before we prescribe. You'll leave with a clear view of where the gaps are and what the right next step looks like, whether that involves working together or not.
Yes. Where clients are named, results are shared with their knowledge and approval. Where confidentiality or an NDA applies, the client is anonymised, but all results and outcomes are real.
Dean Gahagan - Joint Managing Director, IDS Media UK
Arthur Swanson - Founder/CEO, VirtualTerms
Every case study on this page started with one conversation. Not a proposal. Not a pitch. A structured look at where the real problem was, and what needed to change. That's where we start.