Build a team that wins customers without an agency

IMPACT. They hold the agreement, invoice you and provide the guarantee, the training team and the community. I'm your coach, working with IMPACT as an independent certified coach.

IMPACT invoices you monthly in US dollars.

Yes. The programme, the price and the guarantee are the same. The difference is who coaches you.

For Endless Customers Coaching, no, because the programme is IMPACT's. If you want me to do the work inside your business, that's my fractional marketing director service, and the agreement is with me.

Your coach runs your Deep Diagnostic, leads Alignment Day, runs your coaching calls and quarterly planning, and holds leadership to the plan. Certified coaches are trained by Marcus Sheridan and IMPACT to deliver the programme the same way every time.

IMPACT's trainers and strategists, who specialise in content, video, sales, HubSpot, AI and websites. Your coach brings them in when your roadmap calls for them.

You can change coach at any time with no penalty, under IMPACT's guarantee. The new coach picks up with full context.

Mostly online. Alignment Day is usually in person, and occasional sessions can be too.

Yes. Coaching and training sessions are recorded, so new starters can catch up and your team can go back over them.

IMPACT's online learning community, with on-demand courses, a training library and other businesses running the same system. Membership is included in the coaching fee.

Most companies reach mastery in around 24 months, measured by a Scorecard above 80. Some move faster, some take longer.

An explore call with me. If the programme fits, the next step is the Deep Diagnostic & Roadmap, which your coaching is built on.

An assessment of your business across 13 areas and 124 checkpoints, covering goals, marketing, sales, your website, AI visibility and customer experience. You get a score for each area and a prioritised roadmap for the next 3, 6 and 12 months.

In part one, your whole company learns how the system works and what their role is. In the second part, leadership, sales and marketing build the first 90-day Game Plan and complete the Scorecard to set a baseline.

For most companies, the focus is content: a content owner in place, the first Big 5 articles published and salespeople using them in conversations. If your roadmap points to your sales process, website or CRM instead, that comes first.

The programme runs in 90-day cycles. Each one ends with a look back, a new Scorecard and a planning session, and each new plan adds something, such as video, self-service tools, AI or your website.

About 3 hours a quarter for planning, an hour every two weeks for leadership coaching, and 30 to 60 minutes for each training. Your content owner's role is close to full time.

Yes. The scope and pace are reset at each quarterly planning session, and IMPACT's guarantee lets you pause if something big changes in the business.

With the Endless Customers Scorecard. You complete it on Alignment Day as a baseline, and again every quarter, so everyone can see what's improved and where the gaps are.

Your team runs the system on its own. Some companies then drop to occasional planning sessions, and others keep more support to stay sharp as platforms, markets and people change.

Yes, within 6 to 12 months. You can start without one, as long as you commit to hiring, and IMPACT helps you hire and onboard them.

They run your content: writing articles, organising video, working with salespeople to find the questions buyers ask, and keeping a steady publishing rhythm.

Often, yes. Many companies train an existing marketer into the role, as long as content becomes their main job rather than an extra task.

Yes. They supply the real questions buyers ask, use the content in their conversations and learn Assignment Selling. Without them, the content doesn't reach buyers at the right moment.

Eventually, yes. Video builds trust faster than almost anything else, and one person can start by covering both content and video. Some businesses outsource production at first and bring it in-house later.

That's common at the start. On-camera training is part of the programme, and most teams find their confidence within a few short sessions.

Yes. IMPACT provides job descriptions, interview guidance and onboarding plans for content and video roles, and I'll help you through the process.

 The processes are written down and the training is recorded, so a replacement can get up to speed quickly. The Endless Customers Academy helps them catch up too.

Sales results often come first, within weeks, once salespeople start using content before calls. Marketing results, such as traffic and leads, usually build over 6 to 12 months as the content library grows.

That's the aim. Buyers who have already read or watched your content arrive with fewer objections and more trust, so conversations move faster and more of them close.

The Deep Diagnostic is $5,000 and coaching starts at $3,750 a month. With training added, most companies spend $75,000 to $150,000 a year on coaching and training, plus the cost of their content owner.

Yes. It costs $5,000, there's no obligation to continue, and it's covered by IMPACT's money-back guarantee.

Your own staff, tools and video equipment, and optional projects such as a website redesign or self-service tools. Team trainings and content reviews are added based on your roadmap.

No. Coaching is month to month with 30 days' notice, and the scope can change at each quarterly planning session.

An agency suits you if you want marketing done for you. Coaching suits you if you want your own team to do it. In the first year, coaching often costs about the same as a retainer, but you end up with a team that can do the work rather than another year of renting it.

Yes. The programme lines your suppliers up with the strategy, and many companies bring more work in-house over time.

Yes. The book, the Endless Customers Academy and the Deep Diagnostic on its own can get you started. Coaching gives you pace, fewer wrong turns and someone to hold leadership to the plan.

Choose coaching if you have the people, or will hire them, and want them doing the work from day one. Choose a fractional marketing director if you need the system built and running before you hire.

They're different products. IMPACT's Deep Diagnostic scores your business against the Endless Customers System and produces the coaching roadmap. My Marketing Diagnostic tells you what to fix first in your marketing and who should do it, whichever route you take.

For businesses that commit to it, usually yes. IMPACT doesn't promise a figure, but many of its clients see three to five times more qualified sales opportunities, and the team you build keeps producing results after the coaching ends.