Find out what to fix first before you spend more on marketing

£1,500 ($2,000), fixed. That covers everything from the first access checklist to the two-hour walkthrough and a check-in 60 days later.

A free audit is a sales tool, so it tends to find what the seller fixes. Charging a fixed fee means I can tell you to stop paying for something, or that you don't need me yet, without it costing me the sale. It also means you get a finished piece of work, not a pitch.

An access review and one-page questionnaire, a 50-minute leadership session, team interviews where they help, research into what your buyers ask, the ten-area review, the Diagnostic & Priorities document, a two-hour walkthrough and a check-in 60 days later.

No. The fee is the same whatever your revenue, however many systems you use and however many people I interview.

It reserves one of a limited number of diagnostic slots each month. It counts towards the £1,500, and you get it back if our first call shows the diagnostic isn't a fit.

If you reserve a place, you pay the deposit when you book. The rest is invoiced after the walkthrough, on 30-day terms, so you've seen the findings before the balance is due.

Yes. If you start a Fractional Marketing Director engagement or a HubSpot Strategy & Implementation project within 90 days, the full £1,500 comes off your first invoice.

You don't pay for it. Tell me after the walkthrough, your deposit is refunded and the balance is never invoiced.

Fixing what we find. That's for your team, a supplier, or me under a separate agreement, and the document says which is the best fit for each priority.

The diagnostic costs $2,000 for clients who prefer to pay in US dollars, on the same terms as the sterling price.

Usually two weeks from the day I have access. It can take up to four weeks when there are more team members to interview.

Either book a free 30-minute call so I can confirm the diagnostic is the right fit, or reserve your place straight away with a deposit. If you reserve first, the call still happens, and the deposit is refunded if it isn't a fit.

Your website, analytics, Search Console, HubSpot or other CRM, email platform, and any ad accounts, review sites or Google Business Profile. I'll also ask for your supplier contracts or scopes if you have them. I send a one-page checklist, and most clients finish it in under an hour.

About four hours from the founder or MD in total: setup, a 50-minute leadership session and a two-hour walkthrough. Anyone I interview gives 25–40 minutes. Everything else is me working with the access you've given.

Usually the people closest to sales, delivery and marketing. You choose who. Everyone gets the same four questions: what's working, what isn't, what customers ask that you don't answer, and what they'd fix first. You see the themes, never who said what.

No. Interviews are included where they help, and most businesses find they're the most useful part. If your team is very small, or the founder is the only person close to customers, the diagnostic can run without them.

Yes. Interview notes are never shared word for word. The document reports the themes only, so nobody can tell who said what. I'm also happy to sign an NDA before we start.

Yes, by default. The leadership session, interviews and walkthrough all run on video calls. The leadership session and walkthrough can be held in person if you'd prefer.

Only if required. The full, editable file will be yours to keep at the end of the process.

I research reviews, online communities and forums where your buyers talk, along with your sales team's inbox and the team interviews. I then compare what buyers ask with what your website and content already answer.

The Diagnostic & Priorities document, sent before we meet, and an 80-minute walkthrough with your leadership team. Both are yours to keep, whatever you decide next.

A one-page summary of the three answers, then what your team said, what's working and what's fragile, what your buyers ask, a supplier and spend review, three costed budget options, a HubSpot recommendation and your next 90 days. A full appendix holds the evidence behind each finding.

You can read the main findings in about 20 minutes. The first page fits on one page and is written so you can forward it, and the detailed evidence sits in an appendix for anyone who wants it.

We spend 80 minutes going through the findings with your leadership team: the summary, what your team said, the content gaps, the supplier review, the budget options and the next 90 days. At the end, we record what you've decided in the document.

Say so in the walkthrough. That's what it's for. If you still feel it hasn't told you what to fix first, you don't pay for it.

Yes. The document is written so your team can act on it without me, and each priority says who should own it. If "run it yourselves" is the right answer, that's what I'll recommend.

No. In the walkthrough I'll say once whether I think you need me, and in what form. If the answer is "not yet", that's the recommendation.

You decide what to do with the priorities. Around 60 days later, I'll send one short message to ask how it's going. There's no follow-up sales sequence.

They become the starting point. The priorities, the buyer research and the team themes feed straight into the first phase of a Fractional Marketing Director engagement or the design stage of a HubSpot project, so nothing is repeated.

The diagnostic gives you clarity straight away: what to fix first and what to stop paying for. Stopping or renegotiating a supplier can save money within weeks. Results from new marketing work depend on how quickly you act on the priorities.

Founder-led B2B businesses at roughly £1m–£20m in revenue, with sales coming in but marketing that lacks focus or produces patchy results. It suits businesses that want clear priorities before committing to anything longer.

Businesses that are still finding out whether people will buy, anyone who wants a full marketing strategy rather than priorities, and businesses that can't give access to their systems or team. Without that access, there isn't enough evidence to go on.

That's common, and the diagnostic looks at what they deliver and what it costs. Sometimes the answer is to keep them and change the brief. Sometimes it's to bring part of the work in-house. Either way, you'll have the evidence to have that conversation with them.

Then you may not need the diagnostic. If you know HubSpot needs rebuilding, for example, we can scope that project directly. The diagnostic is for when the problem isn't clear, or when people inside the business disagree about it.

Usually, yes. The smaller the budget, the more it matters where each pound goes. The diagnostic includes three costed options for the money you have, including changing nothing.

A free audit only reviews what the agency can see and sell. The diagnostic also covers your suppliers, your budget and your team's view, and it's paid for up front, so it has no reason to recommend more work than you need.

Tools score what they can see from the outside, such as your website and search rankings. They can't hear your team, read your supplier contracts or see your budget, and they end in a score rather than a decision.

It's a good idea. A new hire takes months to settle in and usually inherits the problems without the authority to end a supplier contract. With the diagnostic done first, they start with clear priorities and a reason for each one.

A strategy takes longer and produces a detailed plan. The diagnostic takes two to four weeks and produces priorities. If you need a plan afterwards, it's built on the diagnostic instead of starting again.

Yes. It runs remotely by default, and I work with founder-led B2B businesses across the UK, Europe and the US. Clients outside the UK can pay $2,000 in US dollars.