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Diagnosis before activity
Every engagement starts by finding out what to fix first, so nothing is built on a guess.
Built in your accounts
Every login, document and process is in your name from day one, and written down as it's built.
Designed to step down
My time reduces as your team takes over, and the hand-over happens when you choose.
Most marketing support is built to keep you paying
Agencies and consultants earn more the longer you need them. So the know-how stays with them, and the bill keeps coming.
The work stops when the payments do
Content, campaigns and reports all depend on someone outside the business.
Nobody inside knows how it works
The logins, the reasoning and the history sit with a supplier, not your team.
You pay for work you could now do yourself
Drafting, reporting and admin that AI handles in minutes are still billed by the hour.
Step 1
Diagnose
Every engagement starts with a clear picture, not a proposal. In two to four weeks, I look at your marketing, sales, website, HubSpot and spend.
You get three answers: what to fix first, what to stop paying for and where the money should go. The findings are yours, whatever you decide next.
Step 2
Align
Before anything is built, leadership, sales and marketing agree on one plan. For most clients, that's an optional workshop at the start of the engagement.
Everyone leaves knowing what we're building, who owns each part and what the first 90 days look like. Accounts are set up in your name from this point on.
Step 3
Build
I work inside your business as your marketing director, your HubSpot architect or both. The plan, brand voice, content system, website, buyer tools, HubSpot and reporting are built in your accounts.
AI handles the repetitive work, so my time goes on decisions. Everything is written down as it's built, not at the end.
Step 4
Run it with your team
Your team takes on more of the work each month while I review, coach and fix what isn't working. On a fractional engagement, my days step down on a schedule we agree at the start.
By the end of this step, your team runs a full month without me. If you're still hiring, they join a system that already works.
Step 5
Handover
When you're ready, your team takes the controls. Nothing needs moving, because it was always in your accounts.
If you choose to take over and can't because of something I was responsible for, I'll finish it at no charge. If you'd rather keep me on, that's fine too, as long as it's a choice.
Step 6
After
Your team runs the system. If you want light support, there are three options, and none of them is a retainer you can't leave.
Portal Management keeps HubSpot clean every month. Endless Customers Coaching through IMPACT deepens the method with your team. And I'm here for a project when the business changes shape.
No surprises
You own everything, you see every price and you can always leave
Every account, login, document and process is created in your name, in your systems. If a deliverable misses the mark, tell me within seven days. I'll redo it, and if it still misses, I'll refund it.
On a fractional engagement, you can leave at the 90-day review if it isn't working. From the end of your minimum term, your team can take over whenever you choose.
You shouldn't need a call to find out what something costs either. Every service has a published price, and the Fractional Marketing Director calculator gives you a monthly fee straight away.
