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HubSpot strategy & implementation

HubSpot built around how you sell, not around HubSpot's defaults

I design your portal on paper first, build it to that design and hand it over with your team running it. AI handles the data cleanup and bulk configuration, so your fee pays for decisions, not clicking.

A badly set up HubSpot portal is worse than no portal at all

A portal that was rushed, added to by several people or never set up beyond the defaults doesn't just underperform. It works against you. These are from real portals I've been asked to fix.

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Data nobody can trust

Over 5,000 contacts with no owner, and half of all deals with no contact attached, so nobody knows who to follow up.

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Stages that don't match how you sell

Three different versions of lifecycle stages in one portal, none of which describe how buyers actually buy.

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Reporting that tells you the wrong story

Website forms sending leads in the wrong way, so every enquiry shows up as an "offline source" and marketing gets no credit.

Two redacted pages from a HubSpot architecture document, showing lifecycle stage definitions and a list of what is not being built or bought
Architecture. Build. Hand over.

A portal designed on paper before it's built

Every project starts with a written architecture document: how you sell, what HubSpot needs to do, and what it deliberately won't. Then it's built to that design, and the document becomes your map.

Book a call
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Lifecycle stages buyers would recognise

Stages that answer "should we speak to them now?", not "is this an MQL?", each with a plain definition and a trigger.

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Pipelines that match your sales process

Deal stages, owners, required fields and automation set up the way your team actually sells.

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Forms and attribution fixed at source

Every form routed correctly and tracked properly, so you can see where enquiries really come from.

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Data cleaned, and kept clean

Duplicates removed, ownership assigned, workflows fixed and old properties retired, with AI doing the bulk of it. Naming and data rules keep it tidy as you grow.

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What not to build or buy

A list of the features, workflows, integrations and paid seats deliberately left out, and the HubSpot tier the design actually needs.

Who this is for

Four situations where this is the right starting point

A fixed-scope project for B2B businesses that need HubSpot set up properly, whether that means starting fresh, rescuing a portal or running more of the business through it.

New setup

You've bought HubSpot but it isn't set up, and you want the foundations right before anything is built on them.

Rebuild

The portal has been patched by several people, or you moved to HubSpot and it never delivered. It needs a clear structure, not more fixes.

Optimisation

The portal works but underperforms, and needs a review and a structured plan to improve it.

Operating system

You want HubSpot to run onboarding, delivery, recruitment or finance as well as marketing and sales.

Testimonials

How it works

A defined project with a clear finish

Three phases, a fixed fee, and a portal your team runs at the end of it.

Pricing

How much does HubSpot Strategy and Implementation cost?

Every project is a fixed fee, scoped to how much of your business HubSpot will run. The final invoice is raised at completion on 30-day terms, so you see the finished portal before you pay the balance.

GBP (£) USD ($)

New setup

For teams running marketing and sales in HubSpot for the first time, or starting again.

Most Popular

Rebuild/Reonboarding

For growing teams with an existing portal that needs restructuring, and one operational process to bring in.

Optimisation overhaul

For businesses that want HubSpot to run the whole operation, with reporting across it.

Investment

£3-5k

£4-8k

£5-10k

AI-assisted build

I use AI throughout the implementation process to accelerate configuration, documentation, testing, and quality assurance. This reduces unnecessary manual work, allowing me to deliver a more efficient build without compromising accuracy, security, or your team's ownership.

Business processes in HubSpot

I map and configure your core business processes within HubSpot, connecting marketing, sales, service, and operations where required. The result is a joined-up system that reduces manual work, improves visibility, and supports how your business actually operates.

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Full platform

HubSpot tier it's designed for

I design your HubSpot implementation around the capabilities of your chosen subscription, whether Starter, Professional, or Enterprise. This ensures you make the most of the features you're paying for without unnecessary upgrades or complexity.

Starter or Professional

Professional

Professional or Enterprise

Seat plan

I assess how your team will use HubSpot and recommend the right combination of paid seats, permissions, and free access. This prevents unnecessary licence costs while ensuring everyone has the tools and access needed to do their job.

Architecture & documentation

I document how your HubSpot portal is structured, configured, and maintained, including key processes, properties, workflows, and integrations. Your team receives a clear reference guide and, where included, a long-term roadmap for future improvements.

Data & lifecycle

I structure your contact, company, and deal data around clearly defined lifecycle stages and consistent properties. This creates a reliable foundation for segmentation, automation, reporting, and understanding how prospects move from first interaction to customer.

CRM & sales setup

I configure your CRM around your sales process, including pipelines, deal stages, properties, and activity tracking. Depending on your package, this ranges from essential configuration to restructuring existing processes and improving how your team manages opportunities.

Automation & workflows

I build, repair, and optimise HubSpot workflows to automate repetitive tasks, lead management, notifications, and customer communications. The level of automation reflects your requirements, from essential workflows to more advanced processes spanning multiple teams and departments.

Reporting & dashboards

I create dashboards that give your team clear visibility into the metrics that matter, from marketing performance and lead generation to pipeline health and revenue. More advanced implementations connect reporting across departments to provide a complete picture of business performance.

Integrations & data complexity

I connect HubSpot with your existing business tools, ensuring information flows accurately between platforms without unnecessary duplication or manual intervention. Depending on your requirements, this includes integration configuration, data synchronisation, troubleshooting, and testing.

Training & handover

I train your team to confidently use and manage HubSpot, with practical sessions tailored to individual roles and responsibilities. You'll receive documentation, guidance, and additional training where included, ensuring your business retains control without depending on external consultants.

Note: HubSpot now prices the whole platform by tier and charges per seat. Every project tells you which tier the design needs and who needs a paid seat, so you pay for what the system uses and nothing more.

My guarantee

You don't pay for work that misses the mark

If a deliverable isn't right, tell me within seven days. I'll redo it, and if it still misses, I'll refund it.

The final invoice is raised at completion on 30-day terms, so anything you're unhappy with is fixed or discounted before you pay. And because everything is built in your portal, in your name, there's nothing of yours I'm holding.

Your options

How this compares with other ways to set up HubSpot

Most HubSpot help either follows the defaults or comes with a monthly fee attached. This starts with how you sell and ends with your team running the portal.

HubSpot's own onboarding

Onboarding follows HubSpot's defaults and ends when the boxes are ticked.

This starts with your sales process and ends when your team runs the portal.

A HubSpot Partner agency

Agencies tend to over-build, recommend more than you need and finish with a retainer.

This right-sizes the portal, tells you plainly what you don't need and ends with a hand-over.

A freelance HubSpot admin

An admin sets up what you ask for. This designs the architecture first, which is where most of the value is, and uses AI to make the setup quick.

Doing it in-house

Your team can learn to run HubSpot, but designing lifecycle, scoring and reporting from scratch takes experience.

I do the design, AI speeds up the build, and your team takes it from there.

Why choose me?

A marketer who designs HubSpot, not a HubSpot generalist

The HubSpot partner market is fragmented. Large agencies over-build and push licences, specialists know the platform but not your business, and implementation shops build without a plan. I start with how you win customers, then design the portal to support it.

AI does the repetitive parts of the build, like cleaning data and creating properties in bulk, but every decision about how your business should run in HubSpot is mine and yours. And where it helps, the portal can run more than marketing and sales, from onboarding to invoicing.

No licence pressure, no junior account managers and no over-building. Just HubSpot set up the right size for your business.

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Need help keeping it running?

Even a well-built portal needs looking after. If you'd like regular checks, maintenance and improvements once the project is finished, HubSpot Portal Management is the next step.

Most teams don't need it, and the maintenance guide shows you what to check yourself.

Questions about HubSpot Strategy & Implementation

What is HubSpot Strategy & Implementation?

A fixed-fee project that designs your HubSpot portal around how you sell, builds it to that design and hands it to your team. It starts with a written architecture document and ends with your team running the portal.

What does a HubSpot consultant do?

A HubSpot consultant decides how HubSpot should work for your business, then sets it up that way. I design your lifecycle stages, pipelines, automation and reporting around your sales process instead of accepting HubSpot's defaults.

How is this different from HubSpot's own onboarding?

HubSpot's onboarding follows its defaults and ends when the setup tasks are ticked off. This starts with how you sell and ends when your team can run the portal without help.

Why design the portal before building it?

Because a portal built without a plan copies HubSpot's defaults, not your business. Writing the design down first means your stages, workflows and reports agree with each other from day one.

Is this HubSpot setup or marketing strategy?

Both. The strategy decides how the portal should work, and the build puts it in place. I'm a marketer first, so I start with how you win customers rather than with the software.

Is this a one-off project or a retainer?

A one-off project with a fixed fee and a clear finish. Ongoing help is available afterwards through HubSpot Portal Management, but most teams don't need it.

Does this work for new and existing HubSpot portals?

Yes. Projects cover new setups, rebuilds of portals that have grown messy, re-onboarding after a move to HubSpot that didn't deliver, and improving portals that work but underperform.

Can HubSpot run our operations and finance, not just marketing?

Yes. HubSpot can run onboarding, delivery, recruitment and finance pipelines, with invoicing and accounting integrations. IDS Media runs its whole business this way.

Are you a HubSpot partner?

Yes, I'm a HubSpot Gold Solutions Partner. I don't push extra hubs or seats, and every project includes a written list of what you don't need to buy.

Do you work with businesses outside the UK?

Yes. I work with B2B businesses in the UK, Europe and the US, and projects run remotely.

How much does HubSpot implementation cost?

Between £3,000 and £10,000, as a fixed fee. A new setup is £3,000–£5,000, a rebuild or re-onboarding is £4,000–£8,000, and a full operating system is £5,000–£10,000.

What decides where our project sits in the price range?

How much of your business HubSpot will run, the state of your existing data and how many integrations are needed. All three are agreed during scoping, so the fee is fixed before work starts.

How do we get an exact price?

Book a call. Once we've agreed the scope, you get a fixed fee in writing before anything is built.

When do we pay the final invoice?

At completion, on 30-day terms. You see the finished portal before you pay the balance.

Is the Marketing Diagnostic fee credited against the project?

Yes. If the project starts within 90 days of the Diagnostic, the full fee comes off your invoice.

What isn't included in the fee?

HubSpot licences, which you pay to HubSpot directly, and any paid apps or integrations. Ongoing management after hand-over is a separate monthly service.

Which HubSpot tier do we need?

The architecture document names it. Most rebuilds sit on Professional, and if Starter will do the job, I'll tell you.

How many paid seats should we have?

The seat plan answers that, mapping everyone to the seat type they need. Anyone who only views reports can usually have a free view-only seat.

What if we find extra work during the project?

It's scoped and priced separately, and you agree it before it's done. Nothing is added to your invoice without your say.

What happens if we disagree with something at the end?

Say so. The final invoice is raised at completion on 30-day terms, so anything disputed is fixed or discounted on a reissued invoice before you pay.

How does a HubSpot implementation project work?

In three phases: architecture, build and hand-over. We agree the design on paper, I build your portal to it, and your team is trained and runs it before we sign off.

How long does a typical project take?

Usually two to six weeks, depending on the tier and the state of your data.

What's in the architecture document?

How your objects connect, the properties on each, lifecycle stages in plain language, pipelines, lead scoring, forms and tracking, dashboards and integrations. It also lists what's been deliberately left out, and a one-page map sums it up for anyone who won't read the full document.

Do we approve the design before anything is built?

Yes. You sign off the architecture document first, so nothing is built that you haven't agreed.

What does AI do in the build, and what doesn't it do?

AI does the repetitive work: cleaning and deduplicating data, creating properties in bulk, backfilling scores and checking for errors. It never decides how your sales process, lifecycle or reporting should work. Those decisions are made with you and written down.

How much of our team's time will it take?

A short workshop at the start, a review of the architecture document, and training by role at the end. In between, I'll ask for quick answers on specific decisions as they come up.

Do we need the Marketing Diagnostic first?

No. Many HubSpot projects start with a scoping call. If you've done the Diagnostic, it will already say whether to configure or rebuild.

How is our team trained?

Everyone with a paid seat is trained on the parts of HubSpot their role uses. Rebuild and full operating system projects add drop-in sessions after hand-over.

What do we get at hand-over?

The as-built architecture, a maintenance guide and the list of what wasn't built or bought, plus a 12-month roadmap on a full operating system project. Your team runs a full cycle, from new lead to closed deal, before we sign off.

Who owns what you build?

You do. Everything is built in your HubSpot account, in your name, and nothing is held in mine.

Which parts of HubSpot do you set up?

Lifecycle stages, pipelines, properties, forms, workflows, lead scoring, dashboards, integrations and the rules that keep data clean. The architecture document decides which of these your business needs.

How do you design lifecycle stages?

Around one question: should we speak to them now? Each stage gets a plain definition and a trigger that moves people into it, so sales and marketing agree on what each stage means.

Do you set up sales pipelines?

Yes. Deal stages, owners, required fields and automation are set up to match how your team actually sells.

Do you clean up our existing data?

Yes. Duplicates are removed, ownership assigned and old properties retired, with AI doing most of the bulk work. Naming and data rules then stop the mess coming back.

Can you fix a portal someone else set up?

Yes. Most rebuilds are portals that several people have added to over the years. The architecture document decides what to keep, what to fix and what to retire.

Do you set up lead scoring?

Yes, where the design calls for it. Scoring is based on what your best customers did before they bought, and can differ by region or product.

Can you fix where our leads are coming from in reports?

Yes. Every form is routed and tracked properly at source, so enquiries are credited to the right channel instead of showing up as offline sources.

Do you set up integrations?

Yes. A rebuild usually includes one or two integrations, and a full operating system three or more, such as Salesforce, accounting or delivery tools.

What reports and dashboards will we get?

Dashboards built for each audience, such as leadership, sales and marketing, using the measures agreed in the architecture document. A full operating system project adds reporting across every process.

What won't you build?

Anything your business doesn't need. Every project ends with a written list of the features, workflows, integrations and paid seats deliberately left out, and why.

What changes once HubSpot is set up properly?

Your team trusts the data, reports show where enquiries really come from, and salespeople use the portal instead of working around it.

What results have clients seen?

After an audit and rebuild, a recent client saw 44% more qualified opportunities year on year, a 25% higher website conversion rate and 38% more global website sessions.

Will this make our reporting accurate?

Yes, because reporting is designed in from the start. When stages, pipelines and forms are set up correctly, reports show what's really happening.

How do we keep the portal clean after hand-over?

The maintenance guide shows your team what to check each month. If nobody has the time, HubSpot Portal Management does it for you on a rolling monthly basis.

Who is HubSpot Strategy & Implementation best suited to?

B2B businesses that use HubSpot, or are moving to it, and want it set up around how they sell. It suits teams who want to own and run the portal themselves.

When is this not the right fit?

When you want someone else to run HubSpot for you indefinitely, or when you need hands-on marketing as well as HubSpot. A fractional marketing director may suit you better.

Do we need HubSpot expertise in-house?

No. Your team is trained by role and gets the documentation to run the portal. You need people willing to use it, not HubSpot experts.

Should we use a freelance HubSpot admin instead?

An admin sets up what you ask for, which works if you already know what you need. This designs the architecture first, which is where most of the value is.

Should we use a HubSpot partner agency instead?

You can, but agencies tend to over-build and finish with a monthly retainer. This right-sizes the portal, tells you plainly what you don't need and ends with a hand-over.

What's the first step?

Book a call. We'll look at your current setup, decide whether it needs configuring or rebuilding, and agree the right tier.

Start here

Ready to build HubSpot properly?

If your portal was never designed, let's design it, build it and hand it to your team.