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Success Stories

How a Global Climate Consultancy Increased Qualified Opportunities by 44% and Built a Unified Revenue Engine

A 9-figure consultancy operating across multiple regions, but marketing and sales were running in silos. No shared system. No reliable data. No visibility over what was actually driving revenue.

0%

increase in qualified opportunities (YoY)

0%

increase in website conversion rates

0%

increase in global website sessions

Disclaimer: Due to confidentiality and NDA restrictions, the client featured in this case study has been anonymised. All results and outcomes are real.

The problem

This global, 9-figure climate consultancy had no shortage of expertise. But like many complex, multi-region organisations, growth wasn’t predictable.

Marketing and sales were operating in silos across Regional Business Units. Messaging lacked consistency. Data lived in multiple systems. And leadership had limited visibility into what was actually driving revenue. As a result:

  • Marketing activity was happening, but impact was unclear

  • Sales teams lacked confidence in lead quality

  • Regional teams operated with different processes and priorities

  • Reporting was fragmented, making ROI difficult to prove

Internally, the frustration wasn’t about effort. It was about alignment, and without a unified system, the risks were clear:

  • Continued inefficiency across global teams

  • Missed revenue opportunities due to poor handover and scoring

  • Leadership making decisions without reliable data

  • Marketing being seen as a cost centre, not a growth driver

It was clear that they needed a system that connected everything.

But the risk was creating more campaigns. Instead, they wanted structure, clarity, and alignment across marketing, sales, and systems, which is where I stepped in to act as the bridge between strategy, operations, and execution.

The plan

1. Align sales and marketing around a shared strategy

2. Rebuild the marketing engine (HubSpot and website)

3. Introduce revenue visibility through custom reporting

4. Fix the sales handover and lead quality problem

5. Navigate CRM migration without breaking the engine

Example dashboard
Example dashboard
Example dashboard

The transformation

Before

Disconnected teams

Unclear ROI

Inconsistent processes across regions

Marketing seen as activity, not impact

After

A unified, revenue-focused marketing and sales system

Clear visibility into pipeline, performance, and ROI

Strong alignment across global teams

Scalable infrastructure supporting continued growth

Key outcomes

This wasn’t a campaign. It was a system.

A shift from fragmented activity to a connected growth engine, where marketing, sales, and data work together to drive predictable revenue.

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44% increase

Year-on-year increase in qualified opportunities
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25% increase

Increase in website conversion rates
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38% increase

Increase in global website sessions
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ROI and attribution

Full visibility into marketing ROI and revenue attribution
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Improved efficiencies

Improved efficiency across regional sales and marketing teams
Start here

Ready to connect your marketing and revenue?

If your sales and marketing teams are operating without a shared system, the problem is structural. Book a call to discuss what alignment, visibility, and a properly installed growth engine would look like for your business.
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