Unlock expert marketing leadership for your business

Benefit from unmatched, done-for-you marketing management that seamlessly connects strategy with execution, delivering the leadership and expertise to meet your marketing objectives with efficiency and effectiveness.


Is your business at risk without expert marketing leadership?


In today’s fast-paced market, lacking dedicated marketing management can lead to significant setbacks. Consider these critical challenges:

Missed market opportunities

Without expert guidance, you risk failing to capture market share and drive revenue growth.

Inefficient marketing spend

Lack of strategic oversight can result in lower returns on investment and wasted resources.

Stagnant growth

Absence of cohesive marketing leadership can cause your strategic initiatives to falter, hindering overall business performance.

Tom Wardman, Fractional Marketing Director


Experience the impact of a Fractional Marketing Director

By partnering with a Fractional Marketing Director, you address critical marketing challenges and unlock new avenues for growth. Here’s what you can expect:

Strategic marketing roadmap

Develop an actionable, tailored marketing strategy that capitalises on missed opportunities and drives substantial revenue growth.

Optimised budget allocation

Ensure your marketing budget is invested wisely, maximising impact and improving ROI.

Enhanced team collaboration

Foster alignment between departments, ensuring that marketing strategies are fully integrated with broader business objectives.

Continuous performance optimisation

Provide ongoing executive oversight and analytics to adapt strategies to market trends and optimise performance continuously.


Working with me as your Fractional Marketing Director

A Fractional Marketing Director can be a good precursor to a Fractional CMO. Here's what you can expect when working together:

Tom Wardman, Fractional Marketing Director

Transforming your marketing challenges into success

I understand the hurdles of navigating complex marketing landscapes: misaligned strategies, underutilized budgets, and the constant pressure to deliver more with less.

You’re not alone in this struggle. Think of a Fractional Marketing Director as your outsourced Marketing Manager: I provide a hands-on, done-for-you service that directly addresses these challenges. Together, we will refine and execute your marketing efforts to not only meet but exceed your expectations, ensuring you always stay ahead of the competition.

Elevate your strategic marketing to new heights

While the Fractional Marketing Director role efficiently manages your day-to-day marketing needs, there may be times when a broader strategic vision is required.

For such instances, my Fractional CMO service offers a seamless transition, integrating deep strategic insights with your overarching business goals. This service is perfect for businesses ready to take a comprehensive approach to market leadership and strategic decision-making.

Tom Wardman, Fractional CMO


Flexible options to suit all budgets

My Fractional Marketing Director packages are designed to fit all budgets, and are based around a set number of days each month dedicated to working on your business. Typically, businesses opt for one of the following:

4 days

per month
Initial workshop
Strategy formulation
Monthly progress meeting

7 days

per month
Initial workshop
Strategy formulation
Monthly progress meeting

12 days

per month
Initial workshop
Strategy formulation
Monthly progress meeting
All packages are based on a minimum term of 6 months.


Growth-focused marketer with a proven track record

With over 10 years of experience in full-service marketing solutions and a background working in-house, I understand the unique challenges and opportunities businesses face. My hands-on approach has consistently delivered impressive results. Here are a few successes:

  • 45% increase in Marketing Qualified Leads (MQLs) and a 60% YoY increase in MQL acquisition.
  • Surpassed monthly lead generation and lead value goals by 20% and generated £3M of leads in 10 months.
  • Improved monthly content production by 170% by re-structuring the in-house blog production process.
  • Led the new website development, increasing website traffic post-launch by 600% and leads generated by 5200%
Tom Wardman, Fractional Marketing Director

Frequently Asked Questions

What is a Fractional Marketing Director?

A Fractional Marketing Director is a part-time executive who provides expert marketing leadership and management, handling your marketing strategy and execution without the cost of a full-time executive.

Why choose a Fractional Marketing Director over a Fractional CMO?

A Fractional Marketing Director focuses on hands-on, day-to-day management and execution of marketing activities, making it ideal for immediate, tactical needs. In contrast, a Fractional CMO provides higher-level strategic oversight and long-term planning.

How do I know if I’m ready to upgrade to a Fractional CMO?

If your business requires comprehensive strategic direction, deeper market insights, and alignment of marketing with overall business objectives, it might be time to consider upgrading to a Fractional CMO.

What kind of results can I expect from a Fractional Marketing Director?

You can expect improved marketing efficiency, higher quality lead generation, increased brand awareness, and overall enhanced marketing performance tailored to your business goals.

How does a Fractional Marketing Director integrate with my existing team?

A Fractional Marketing Director works closely with your in-house team, providing leadership, fostering collaboration, and ensuring that all marketing activities are aligned with your business strategy and objectives.

Maximise your company's growth potential with unparalleled marketing expertise

Boost your marketing and meet business goals with a Fractional Marketing Director. Book your consultation to begin.