Pricing

The right support for where you are now

Every founder-led business is at a different stage of building ownership over its growth. The right level of support depends on where you are, not a standard package. Pricing here is transparent, structured, and tied to outcomes.

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How my services and pricing work

Marketing support is not one-size-fits-all. Some businesses need hands-on system installation. Others need strategic oversight while their team builds capability. Some are ready to take full ownership. Others are still working out what they actually have.

My services operate across different levels of involvement, from direct execution to strategic guidance to structured training. Each has clear deliverables and transparent pricing, all designed with the same objective: to transfer ownership to your team over time.

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What influences the investment needed?

Three factors shape the right level of support for your business:

Pace and need for change

For example, a business with immediate pipeline pressure requires more intensive support than one building capability steadily over 12 months.

Team size and scope

Larger teams, more complex sales cycles, and fragmented marketing operations require greater coordination. The more ground to cover, the higher the investment.

Starting point

Where your team's capability sits today directly affects what is needed. Building from zero is different from strengthening what already exists.

What drives costs up or down?

Your investment increases when:

There is no existing marketing foundation to build from

The pipeline situation is urgent and timelines are compressed

Multiple teams need aligning: sales, marketing, operations

The market or buyer journey is complex

Extensive content production or technical setup is required

Your investment decreases when:

Strong marketing foundations are already in place

Your team has existing skills that reduce the installation workload

Timeline is flexible with room for a phased approach

Scope is focused on a specific structural problem rather than a full system build

You are comfortable with self-led implementation between sessions

Let's talk about actual investment levels

Pricing should not require a discovery call to access. Most clients invest between £2,000 and £7,000 per month, depending on the service and level of involvement required.

The right figure for your situation will become clear once we have mapped where you are, what is missing, and what independence looks like for your team.

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Why do external marketing providers charge so differently?

The market for marketing support varies significantly. Here is what drives those differences:

Why big agencies charge premium rates (£5,000-£15,000+/month):

High overhead: offices, account management layers, junior delivery teams

Retainer structures designed for long-term retention, not capability transfer

Billable hours tied to process, not outcomes

You pay for the brand as much as the work

Why freelancers charge less (£500-£1,500/month):

Execution without strategy or integration

No documented systems or transferable frameworks

Limited capacity for leadership-level involvement

Work that is often template-based and difficult to build on

Where I fit (£2,000-£7,000/month): You work directly with me. No account managers. No junior delivery. Senior-level input without agency overhead. And unlike either option above, every engagement is structured to reduce your long-term reliance on external support, including on me.

Short-term investment, long-term independence

The monthly cost of external marketing support is rarely the right number to focus on. The more relevant figure is what three years of that arrangement actually costs, and what you own at the end of it.

A traditional agency retainer at £5,000/month costs £180,000 over three years. At the end of it, the agency still owns the systems. The moment you stop paying, the capability disappears.

My approach works differently. You might pay in the range of £2,000–£7,000/month for 18 months. But, at the end of it, your team owns the system, the process, and the strategy, with no further retainer required. Because you are building an asset, not renting one.

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The shift toward internal ownership

A decade ago, outsourcing marketing was the only practical option. The tools, frameworks, and knowledge required were expensive to access and difficult to build internally. Agencies had structural advantages that justified long retainers.

That is no longer the case. Platforms like HubSpot, methodologies like the Endless Customers System™, and the wide availability of AI tools and strategic expertise have changed what is possible in-house.

The businesses building the most durable growth today are investing in internal capability, systems their teams understand, own, and can operate independently. The question is not whether to invest in marketing. It is whether to keep renting expertise or start building it.

Pricing summary for marketing services

Below you will find a short summary of the price for each service you will find available as part of the In-House Growth Engine™.

How much does a Growth Alignment Intensive™ cost?

A virtual workshop is £3,200, whilst in-person is £4,000 plus travel. Includes a pre-workshop strategy call, company-wide Endless Customers System™ training, sales and marketing audits, and a 90-day action plan.

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How much does a 90-Minute Marketing Triage™ cost?

A single session priced at £195. A structured diagnostic to identify what is structurally broken before investing further. Includes a one-page triage report delivered within 24 hours.

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How much does AI Visibility Optimisation cost?

Three options based on depth of involvement. A Baseline audit is £1,500 as a one-off. Full Remediation, fixing the highest-impact trust gaps, is £5,500 over 6–8 weeks. Ongoing Growth support runs at £2,000/month.

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How much does a Fractional Marketing Director cost?

Based on the number of days per month required. Packages start from £2,000/month for 5 days of dedicated marketing management, including strategic planning and regular progress sessions.

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How much does HubSpot Strategy & Implementation cost?

New setup ranges from £3k–£5k. Rebuild and re-onboarding from £4k–£8k. Optimisation overhaul from £5k–£10k, depending on the scope and complexity of what needs to be built or restructured.

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How much does HubSpot Portal Management cost?

Ongoing portal maintenance on a rolling monthly contract. Packages include optional additional hours that roll over for up to 3 months. Pricing available on request based on portal complexity and required support level.

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How much does a HubSpot Website Design & Build cost?

A complete build of up to 20 pages starts at £6,500, plus £1,999 for the required HubSpot theme. Additional HubSpot licensing costs may apply.

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How much does a Fractional CMO cost?

Packages start from £4,700/month for core marketing strategy and team development, up to £7,000/month for full marketing leadership including MarTech planning, board-level involvement, and sales management. Minimum 6-month term.

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How much does Endless Customers™ Implementation cost?

Monthly coaching priced between £2,200–£4,400/month. Most businesses complete the programme in 18–24 months and graduate with full in-house ownership of the system.

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How much does Kickstart Training cost?

3-month training packages ranging from £3,100–£5,200/month depending on the skills your team needs across content, video, and HubSpot. A single upfront payment saves 25% on the total cost.

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How much does a Marketing Accountability Partner cost?

Packages start from £595/month for monthly accountability and progress tracking, up to £975/month for bi-weekly sessions with hands-on input and up to 6 content reviews per month.

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How much does Trust BLUEPRINT™ Consultancy cost?

Three monthly advisory tiers with no long-term lock-ins. Lite Advisory starts at £1,900/month. Core Advisory is £2,700/month. Partner Advisory is £4,000/month for four sessions, team support, and leadership-level involvement.

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Investment examples

What this looks like in practice

These examples show how typical engagements are structured, with real numbers, timelines, and ownership outcomes.

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Example 1: SaaS company needing strategic direction

A 25-person SaaS business investing £3,200/month in Fractional CMO services. Within 6 months: a documented content strategy and aligned sales and marketing operation. At month 12, they hire an internal marketing manager, whom I train directly. The engagement reduces to occasional consulting. The system stays. The dependency does not.

Example 2: Professional services firm building internal capability

A 50-person consultancy invests in In-House Sales & Marketing Mastery at £3,200/month for 18 months (£57,600 total). They end a £5,000/month agency retainer at month 3 (saving £90,000 over 18 months) and complete the programme with a fully capable internal marketing team. No further external support required.

Example 3: Manufacturing company needing hands-on structure

A 10-person manufacturing business starts with Fractional Marketing Director services at £2,500/month. Over 8 months, they build a content library, implement HubSpot, and train their operations manager to handle day-to-day marketing. Total investment: £20,000 for a complete, owned marketing foundation.

How this compares

The key differences in investment, approach, and long-term outcome.

What you get	Traditional agency	My approach
Monthly investment	£3,000 to £10,000+	£2,000 to £7,000
Contract length	12+ months minimum	Month-to-month flexibility
Who you work with	Account managers, junior staff	Directly with me
Knowledge transfer	Minimal, by design	Built into every engagement
Internal capability	You remain reliant	You built independence
Long-term cost (3 years)	£108,000 to £360,000+ ongoing	£72,000 to £252,000, then independent

Additional costs to consider

I am transparent about everything involved. Beyond my fees, some additional investments are worth knowing about:

Technology and tools:

HubSpot licensing, where required (varies by specification)

HubSpot themes for website projects ($1,999 for required theme)

IMPACT+ Pro accounts for training programmes (£75/month or £925/year per trainee)

One-off investments:

Video equipment for content production (£500–£2,000)

Professional brand photography (£500–£1,500)

Website hosting and domain management (typically under £200/year)

What's always included:

All strategy and planning sessions, progress tracking and performance reports

Ad-hoc support between scheduled meetings

Access to frameworks, templates, and documentation

Frequently asked questions

How is your pricing structured?

Pricing reflects level of involvement, complexity, and pace of change. Some businesses need hands-on system installation, others need strategic oversight while their team builds capability. Each engagement has clear deliverables and transparent pricing tied to ownership outcomes.

What do most clients invest per month?

Most clients invest between £2,000 and £7,000 per month depending on scope and level of support. The exact figure depends on your starting point, team structure, and urgency.

Why is pricing shown as a range rather than a fixed fee?

Because businesses start from different places. Building from zero requires more support than strengthening an existing foundation. The range reflects that reality.

What influences the total investment required?

Three main factors: pace of change, team size and scope, and your current starting point. Larger, more complex environments require more coordination and leadership input.

Does urgency increase the investment?

Yes. Compressed timelines or urgent pipeline pressure typically require more hands-on support in the short term.

Does pricing decrease if we already have a strong foundation?

Yes. If your team already has systems and skills in place, we can focus on refinement rather than full installation.

Is this a retainer model?

No. While many engagements are monthly, they are structured around capability transfer, not long-term dependency.

Why not charge a flat package price?

Because structured growth isn’t one-size-fits-all. A rigid package would either overcharge some businesses or under-serve others.

Is pricing aligned to outcomes or activity?

Outcomes. The goal is ownership, capability, and reduced reliance, not billable hours.

Will I know the full cost before committing?

Yes. Once we’ve mapped your stage and scope, you’ll receive a clear breakdown before any work begins.

How does this compare to hiring a traditional agency?

Traditional agencies typically charge £3,000–£10,000+ per month with long contracts. You pay for account management layers and junior delivery. My approach provides senior input without agency overhead, and is structured to reduce reliance over time.

Why do agencies charge so much?

Agencies carry office costs, account managers, junior teams, and retention-focused structures. You often pay for brand and process as much as output.

Why are freelancers cheaper?

Freelancers often provide execution without integrated strategy or leadership-level oversight. It’s useful short term, but rarely builds internal capability.

Is your pricing closer to agency or freelance rates?

Closer to freelance cost structure, but with senior-level strategic depth and system installation.

How does this compare to hiring internally?

A full-time marketing hire costs £35,000–£70,000+ annually plus overhead. Fractional support gives you senior capability without long-term employment risk.

Will I still need external providers after this?

The goal is to reduce or eliminate that need. By the end, your team owns the system.

Are you replacing an agency or working alongside one?

Either. Some clients transition away from agencies; others use me to strengthen internal oversight.

What’s the long-term cost difference compared to agencies?

Three years of agency retainers can exceed £180,000. My approach builds an asset you own, so ongoing spend decreases.

Why not just keep paying an agency if it’s working?

If ownership and independence matter to you, renting capability indefinitely becomes expensive and limiting.

Is this about saving money or building capability?

Capability first. Savings follow when dependency reduces.

What do you mean by “building an asset, not renting one”?

When you stop paying an agency, output stops. When you build internal systems and capability, the engine continues running.

Will my team truly be independent?

Yes. Every engagement is structured around knowledge transfer and system ownership.

What happens after 18 months of support?

Ideally, your team runs confidently without external input. Occasional strategic reviews may remain, but not dependency.

Is independence built into every service?

Yes. Even hands-on work is documented, explained, and integrated into your team.

What if we prefer ongoing support?

That’s fine, but it should be by choice, not necessity.

Does this work for founder-led businesses?

Especially. Many founders want clarity and systems without long-term external reliance.

Will this reduce long-term marketing spend?

Yes, because your internal team becomes capable and structured.

What does “structured, owned growth” look like in practice?

Clear strategy, aligned sales and marketing, documented systems, and internal accountability.

Is this model designed for scale?

Yes. Ownership-based systems scale far more effectively than outsourced execution.

What’s the biggest mistake businesses make with marketing investment?

Paying for activity without building capability.

Are there additional costs beyond monthly fees?

Potentially. Technology licences, HubSpot themes (£1,999), and training accounts (£75/month per trainee) may apply.

Is HubSpot required?

Not always. It depends on your infrastructure and goals.

Do you mark up third-party costs?

No. All external costs are passed through transparently.

Are one-off investments required?

Sometimes. Video equipment, brand photography, or hosting improvements may strengthen outcomes.

Are these additional costs mandatory?

No. They’re recommended only where they support the strategy.

Is everything outlined before we start?

Yes. There are no hidden fees.

Do you charge for access to frameworks or documentation?

No. Access to frameworks and templates is included.

Are performance tracking and reporting included?

Yes. Progress tracking and planning sessions are built into every engagement.

Do I need long-term software contracts?

Not unless required for your chosen platform. We keep infrastructure lean.

Will costs escalate unexpectedly over time?

No. Scope changes are discussed before implementation.

Is there a minimum commitment?

Some engagements require several months for meaningful change. Others are shorter, focused interventions.

Are contracts long-term?

Most services are month-to-month with notice periods. Training programmes have defined durations.

Can we scale support up or down?

Yes. As your capability grows, involvement typically reduces.

What happens if we pause?

We plan pauses carefully to maintain momentum and protect progress.

Is onboarding included?

Yes. Discovery and planning are built into the start of every engagement.

What’s the first step if we’re unsure?

Book a short conversation. No pitch. Just clarity on where you are and what support makes sense.

How long does onboarding take?

Typically one to two weeks depending on scope.

Will you tell us if this isn’t right for us?

Yes. Fit matters more than forcing an engagement.

Can we get an instant price estimate?

Yes. Use the instant pricing calculator for a high-level range before booking a chat.

What’s the best next step?

Choose between using the pricing calculator for clarity or booking a call for tailored guidance.

Making the choice

Not sure where to start?

A short conversation is usually enough to clarify which level of support makes sense for where your business is now. No pitch. No pressure. Just a clear picture of what structured, owned growth could look like for you.

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