Growth Alignment Intensive™

Align your team before you build your growth engine

Before strategy, before systems, before any external resource is deployed, your leadership, sales, and marketing teams need to operate from the same foundation. This intensive workshop creates that foundation: shared direction, clear roles, and a structured starting point for everything that follows.

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Establish a shared direction

You leave with a single, agreed understanding of what your growth system needs to do, and who owns what within it.

Identify structural gaps

Surface the misalignment, assumptions, and conflicting priorities that slow execution. Name them clearly, then build a plan around them.

Create the foundation

This workshop is Stage 1. It sets the conditions for every system, process, and capability that follows.

The alignment problem

Most teams start building before they agree on the structure

Marketing activity without internal alignment produces noise, not growth. When leadership, sales, and marketing operate from different assumptions, execution fragments, and results become unpredictable. When teams aren't aligned from the start:

"Leadership and sales have completely different views on what marketing should do."

"Sales and marketing work independently. There's no shared system."

"We don't have a clear picture of what we're building toward."

"We're investing in activity but nobody agrees on what success looks like."

"Content gets created but sales doesn't know how to use it."

"Every new initiative requires re-selling the same internal argument."

You cannot install a growth engine on a fractured foundation. Misalignment doesn't resolve itself, it compounds. This workshop removes it before it costs you more.

The solution

Clarity before complexity

The Growth Alignment Intensive™ brings your decision-makers into one room around a structured agenda. Not a discussion. A diagnostic and alignment process.

You'll leave with a shared understanding of your growth architecture, clear internal roles, and an agreed starting point for building a system your team can own.

This is Stage 1 of the In-House Growth Engine™, and it's designed to make every stage that follows faster, cleaner, and more effective.

Explore the engine

Tom Wardman, working with people on a Company Alignment Workshop

How it works

Three steps from decision to aligned team

The process is straightforward. The preparation is deliberate.

Scope out your needs

We'll assess your business' priorities, friction points, existing gaps and confirm whether the timing is right to move forward.

Prepare the team

A pre-workshop briefing sets expectations, confirms attendance, and ensures every participant arrives ready to contribute, not observe.

Run the workshop

Together, we work through a structured session. You leave with alignment, clarity, and a documented starting point.

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Overview

What this workshop actually does

This isn't a training day or a strategy presentation. It's a structured working session designed to surface misalignment, establish shared direction, and create the conditions for a growth system your team can own.

Why this matters

Misalignment is a structural problem, not a communication one

When teams work from different assumptions, no amount of additional activity fixes the disconnect. You need a shared framework, agreed language, agreed priorities, agreed roles.

This workshop installs that. Not through discussion, but through a structured process that produces documented outputs your team can act on immediately.

Tom Wardman, delivering a Company Alignment Workshop

Who must attend

This only works with the right people in the room

Every stakeholder who influences your growth strategy needs to be present. That means leadership, sales, and marketing, without exception.

Partial attendance produces partial alignment. If key decision-makers aren't in the room, the outputs won't hold. Full attendance is a condition of the workshop, not a preference.

What happens after

The workshop output feeds directly into your growth plan

The session closes with a structured review of priorities and a 90-day starting plan. You leave knowing what needs to happen, in what order, and who owns it.

This forms the documented foundation for Stage 2 of the In-House Growth Engine™, building the system itself.

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The agenda

Five structured topics. One shared outcome.

Each topic is designed to remove a specific layer of misalignment and replace it with documented clarity.

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How your buyers make decisions today

Map the modern buying journey and identify where your current approach is misaligned with how buyers actually research, evaluate, and choose.

What a trusted brand looks like structurally

Understand the principles that drive buyer trust, and how they translate into messaging, content, and sales behaviour across your team.

The content that actually influences decisions

Identify the content types that drive traffic, build trust, and shorten sales cycles, and why most businesses avoid them.

How sales uses content to close

Establish the internal process for using content strategically in sales conversations, reducing objections and accelerating decisions without adding complexity.

Leadership's role in sustaining the system

Define what leadership must own to keep the growth engine running, including accountability structures, planning cadences, and the metrics that actually matter.

Testimonials

"Great intro session on sales and marketing techniques - content was great and insightful. I learnt a lot in a short space of time!"

Victoria Gilbert - Senior Finance Business Partner, Square Mile Accounting

"We really enjoyed Tom's "They Ask, You Answer" workshop. It was interesting and informative, giving us a great understanding of the importance of adopting a customer-centric approach to our content marketing strategy."

Rae Hill - Director, Protektor

"If you're looking for someone who can help your business grow and build trust with your audience, Tom is the coach you need. His commitment, knowledge, and enthusiasm for They Ask, You Answer will undoubtedly make a positive impact."

Chris Marr, The Authoritative Coach

Pricing

How much does a Growth Alignment Intensive™ cost?

This workshop creates the foundation for the most successful sales and marketing programs. You can choose between 2 virtual sessions, or a half-day in-person workshop.

Virtual

Two 3-hour sessions

£3,200

Delivered and recorded online

90-day planning session

Executive debriefing to discuss next steps

In-person

Half-day workshop

£4,000

Inclusive of travel expenses in the UK

90-day planning session

Executive debriefing to discuss next steps

This only works if the whole team commits

Partial attendance, partial buy-in, or sending a representative rather than decision-makers will produce partial results.

This workshop is designed for teams ready to build something they own. That requires everyone in the room, fully present, willing to challenge existing assumptions and agree on a new direction.

If your team is ready to make that commitment, this is where the In-House Growth Engine™ begins.

Tom Wardman assisting team members during a workshop

Meet your coach

Grounded in practice, not theory

I've worked inside agencies, alongside in-house teams, and directly with founder-led businesses at exactly this inflection point, where good intentions meet structural confusion.

As one of the UK's first five certified coaches in this methodology, trained directly under Marcus Sheridan, I've run this process with businesses across a range of sectors and team compositions.

The workshop is structured, direct, and built around one outcome: a team that leaves aligned and ready to build.

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Frequently asked questions

Who should attend the Growth Alignment Intensive™?

Every member of your leadership team and every member of your sales team. No exceptions. If someone influences messaging, pricing conversations, content, or buyer experience, they need to be in the room.

What happens if someone important can’t attend?

The Intensive only works when everyone hears the same message at the same time. Missing voices create friction later. We’ll find a date that ensures full participation.

Can other departments attend beyond sales and leadership?

Yes. Marketing, customer success, onboarding, and service teams benefit greatly. Growth alignment improves when the full customer journey is represented.

Does the CEO need to be present all day?

Yes. Leadership participation signals commitment and removes resistance. Growth alignment starts at the top.

Is this suitable for remote or hybrid teams?

Yes. Remote employees can join virtually, but everyone must participate live to maintain shared momentum.

Do we need to prepare anything beforehand?

You’ll complete a short pre-work questionnaire and gather real buyer questions, objections, and examples from your sales conversations.

Can new hires or junior team members attend?

Absolutely. The Intensive sets expectations and shared language early in their journey.

What’s the ideal group size?

Typically 10–40 participants. Larger groups can be accommodated with adjusted facilitation.

Can multi-location companies run this across regions?

Yes. Some run a global session; others repeat it regionally to ensure consistency.

Can the session be recorded?

Virtual sessions can be recorded for internal use. In-person sessions are not recorded to protect open discussion and engagement.

What’s the difference between virtual and in-person delivery?

In-person sessions create deeper energy, engagement, and team chemistry. Virtual sessions are highly effective but require structured facilitation to maintain focus.

Which format produces stronger results?

In-person generally accelerates alignment faster. Virtual works extremely well when teams are committed and cameras are on.

How long is the Intensive?

Typically a full day. Virtual formats may be delivered in structured segments to prevent fatigue.

Can we change delivery format after booking?

Yes, with reasonable notice. Logistics can be adjusted if circumstances change.

Do virtual sessions include breakout discussions?

Yes. Breakouts are built in to ensure collaboration and shared ownership.

Is hybrid delivery recommended?

Full in-person or full virtual is recommended. Hybrid formats can dilute energy and participation.

Do you travel internationally for in-person sessions?

Yes. Travel costs are agreed upfront.

Is the curriculum different depending on format?

No. The framework, exercises, and outcomes remain consistent.

Does virtual delivery reduce impact?

Not when facilitated correctly. However, in-person sessions tend to deepen emotional commitment and urgency.

How far in advance should we book?

Most companies book 4–8 weeks in advance to secure full-team availability.

What is the goal of the Growth Alignment Intensive™?

To align your leadership and sales teams around a unified growth strategy, shared language, and a clear commercial roadmap.

What makes this different from a typical marketing workshop?

This is not tactical training. It’s strategic alignment around how modern buyers make decisions and how your team should respond.

What frameworks are covered during the Intensive?

You’ll explore buyer behaviour, trust-building principles, content strategy, Assignment Selling, and growth accountability structures.

Is this focused on sales performance or marketing performance?

Both. Growth only happens when sales and marketing operate as one system.

Will we identify specific content and messaging gaps?

Yes. We analyse real buyer questions and map high-impact content opportunities.

Does pricing and objection handling get addressed?

Yes. Transparent communication around cost, differentiation, and value is central to alignment.

Is this tailored to our industry?

Yes. Examples and exercises are adapted to your market and buyer context.

Will our current strategy be challenged?

Yes. The Intensive often reframes how teams think about trust, transparency, and commercial conversations.

Is this suitable for companies with longer sales cycles?

Especially. Complex buying journeys benefit most from structured trust-building.

What immediate outcome should we expect?

Clearer messaging, stronger sales confidence, and unified leadership alignment by the end of the day.

What happens immediately after the Intensive?

We run a structured 90-day growth planning session so momentum isn’t lost.

Will we leave with a concrete action plan?

Yes. You’ll leave with defined priorities, ownership responsibilities, and measurable next steps.

How quickly will we see results?

Alignment is immediate. Sales and pipeline impact typically improve over the following weeks and months as changes are implemented.

Do you provide ongoing implementation support?

Yes. Many teams continue into structured programmes focused on capability transfer and execution.

What if our team struggles to adopt new behaviours?

That’s normal initially. Reinforcement through coaching or structured accountability ensures adoption sticks.

Does alignment fade over time?

Only if it isn’t reinforced. Quarterly planning and accountability structures prevent regression.

Can this be repeated annually?

Yes. Many organisations run annual alignment resets, especially after leadership or team changes.

Will this help reduce reliance on agencies?

Yes. Clear strategy and confident internal capability reduce outsourcing dependency.

Is this part of a larger growth framework?

Yes. The Intensive often sits at the beginning of a structured ownership pathway.

What transformation should we expect within 12 months?

More confident sales conversations, clearer content output, stronger cross-team communication, and measurable growth in trust and revenue.

What does the Growth Alignment Intensive™ cost?

Pricing varies by format and logistics. Both virtual and in-person options are listed transparently on the page.

Are travel costs included in in-person delivery?

Travel and accommodation are agreed separately and clearly outlined upfront.

Is this suitable for companies of all sizes?

It works best for organisations with active sales and leadership teams who influence growth decisions.

Do we need an existing marketing team first?

No. The Intensive creates clarity before execution.

Can we add additional training days?

Yes. Extended sessions, sales coaching, or deeper implementation workshops can be added.

Is this only for B2B companies?

No, but it’s particularly powerful in considered-purchase environments.

Do we need to commit to ongoing services afterward?

No. Many teams implement independently after the Intensive.

What if we’re unsure whether we’re ready?

A short discovery conversation will clarify whether now is the right time.

Can this replace a strategic planning day?

Yes, but it goes deeper by integrating buyer behaviour and commercial alignment.

What’s the next step?

Book a short call to confirm fit, format, and availability. No pressure, just clarity.

Ready to build on solid ground?

If your team isn't aligned on the structure of your growth system, everything built on top of it will be harder than it needs to be. Book a scoping call to find out whether the Growth Alignment Intensive™ is the right starting point.

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