Marketing Debt Scorecard

Find out what's really holding your marketing back

Answer 25 questions to identify the structural gaps draining your budget, stalling your pipeline, and costing you leads. Get a personalised report with clear, prioritised fixes.

Check your score See sample report

Takes 3 minutes or less. No form submission required until the end.

How it works

This assessment takes three minutes or less. It uses a simple agree/disagree format to measure your marketing infrastructure across five areas, giving you a clear, honest picture of where your systems are working and where they are not.

No sales pitch. Just clarity on what to fix first.

Answer 25 statements

Rate each one based on how your business actually operates today. No essay questions. No complicated setup.

Get your score

See exactly where your marketing debt is highest, and what it is costing you in lost leads, wasted effort, and missed opportunities.

Download your report

Receive a personalised PDF breakdown with specific, prioritised recommendations you can act on immediately or bring to a free strategy call.

How you are scored

Your score is based on five areas that together make up a complete marketing system.

Each one affects your ability to attract the right clients, build trust, and convert interest into revenue.

Gaps in any area create marketing debt, structural inefficiency that compounds over time and quietly drains your results.

Check your score

Messaging and positioning

Does your ideal client immediately understand what you do and why it matters? Weak messaging means strong marketing gets ignored. This measures whether your brand is clear, consistent, and built to earn trust at first glance.

Content and authority

Are you publishing content that answers real buyer questions and positions you as the credible choice? This assesses whether your content builds a case for working with you, or simply adds noise.

CRM and nurture

Do you know who is in your pipeline and what happens next? This looks at whether your contacts are tracked, segmented, and nurtured with structure, or slipping through the cracks.

Conversion funnel and website

Can prospects take clear action when they are ready? This measures whether your website and funnel guide people toward a decision, or leave them without a next step.

Reporting and visibility

Can you see what is working and what is not? This evaluates whether you can confidently measure ROI, track lead sources, and make decisions based on real data.

Frequently asked questions

Who should take this assessment?

How long does it take?

What do I get at the end?

Is this just a lead generation trick?

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Your score is waiting

Three minutes is all it takes to see exactly where your marketing is structurally weak, and what to fix first.

Check your score See sample report