IN-HOUSE MARKETING MASTERY

Master your marketing in-house for radical business growth

Empower your team with cutting-edge sales and marketing training. Take control of your growth strategy and achieve remarkable business results with this comprehensive program.

Become the trusted voice in your space

By shifting your focus to educating customers, you build trust with your audience, weeding out bad-fit prospects and ensuring a smoother buying process.

Align your leadership team

By uniting your business around a shared vision and principle, your sales and marketing teams reach their potential and work as one unit.

Convert more sales with better qualified leads

With true buyer-focused content, your marketing team will finally generates more sales as you attract more qualified traffic and leads.

AVOID THE AGENCY TRAP

What is it costing your business to rely on external agencies?

 

The biggest secret that marketing agencies don’t want to admit is they’re dependant on your reliance of them. That’s holding you back, and means you become a victim of:

Lack of control and strategy

You're stuck with ineffective content and an unreliable website, wasting effort and barely impacting your target audience.

High costs with low accountability

Agencies frequently offer low accountability and poor ROI, including ineffective MarTech stacks that fail to understand buyer behaviour, reducing marketing efficiency.

Disconnected ROI tracking

Ambiguous and disconnected tracking of ROI makes it difficult to measure the true impact of your marketing efforts, leading to inefficient use of resources and missed opportunities.

Tom Wardman, They Ask, You Answer Coach

A BETTER WAY IS POSSIBLE

They Ask, You Answer: In-house marketing mastery

I empower your sales and marketing teams with the transformative framework, "They Ask, You Answer," allowing you to master your marketing in-house. Here are some important principles.

Build trust with question-based education

Empower your team to answer buyers’ questions openly and honestly, building trust and establishing your company as an industry expert.

Achieve full company alignment

Unite your sales and marketing teams towards a common goal, ensuring everyone works together for maximum impact.

Empower your sales teams

Leverage high-quality content to accelerate the sales cycle, enabling your sales team to close deals more effectively.

Deliver results in-house

Equip your in-house team to achieve outstanding results without relying on external agencies or contractors.

How it works

An all-inclusive in-house marketing mastery program

Whilst it is possible to implement They Ask, You Answer yourself, many have found it helpful to go through a Certified Coach-led Mastery Program. This ensures you do the right work in the right order, and will involve:

Tom Wardman, Marketing Coach

90-day planning session to align and set goals

We will start with an annual planning session, to take a deep dive into your company’s health and goals. This will allow us to agree the priorities for the first 90 days.

From there, together we will hold planning sessions every 90 days to review the last quarter and develop your next quarterly plan.

Executive coaching for you and your team

Following each 90-day planning session, your executive coaching sessions will focus on detailed strategic work and principles of They Ask, You Answer.

This will also be an opportunity to review progress on quarterly priorities and learning objectives, and address any impediments or decisions your company has made. 

Tom Wardman, Marketing Coach
Tom Wardman, Marketing Trainer

Specialist training for content, video and CRM experts

In addition to your executive coaching sessions, there will be individual training sessions for your Content Manager on a weekly basis. Training for video and HubSpot experts are also be available, depending on your package level.

In these sessions, we will review task completions and progress as well as assign further learning materials and lessons to deepen skills.

Digital scorecard to track progress

Before the annual and each 90-day planning session, you will complete your digital scorecard in IMPACT+ to review your progress against the 10 key principles of They Ask, You Answer.

This will help gauge how far away you are from graduation and your mastery journey.

Tom Wardman, Digital Scorecard

Pricing

Investment required for They Ask, You Answer Mastery

On average, businesses take 18 months to complete this training. It is possible to achieve In-House Marketing Mastery in less time, which is subject to the work you put in and your scorecard results.

Standard

£2,300
per month
Bi-weekly executive coaching sessions
Weekly Content Manager training sessions
Weekly additional training sessions (Video, HubSpot)
Monthly sales team coaching and call reviews

Advanced

£3,800
per month
Bi-weekly executive coaching sessions
Weekly Content Manager training sessions
Weekly additional training sessions (Video, HubSpot)
Monthly sales team coaching and call reviews

Ultimate

£4,900
per month
Bi-weekly executive coaching sessions
Weekly Content Manager training sessions
Weekly additional training sessions (Video, HubSpot)
Monthly sales team coaching and call reviews
All packages will require a one-time setup fee of £1,500 due at commencement. You will also require an IMPACT+ Pro license for your business, which starts from £4,000/year or £400/month.

WHY CHOOSE ME?

Certified They Ask, You Answer Coach

As a Certified Coach, I have undergone extensive training to master They Ask, You Answer and advanced communication techniques. I’ve personally studied under industry leaders Marcus Sheridan and Chris Marr at partner agency IMPACT.

Being one of the first five original coaches based in the UK, I am part of an elite network of Certified Coaches available worldwide. My hands-on experience and in-depth knowledge ensure that I don’t just teach the principles; I live them, helping your team achieve its highest potential.

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Frequently Asked Questions

Who should participate in the In-House Marketing Mastery program?

This program is ideal for members of your sales, marketing, and leadership teams who are responsible for strategy, execution, and overall business growth. It’s designed to empower your in-house team to achieve outstanding results.

How long does the In-House Marketing Mastery program take?

The duration of the program can vary based on your specific needs and goals. Typically, it includes a series of workshops and ongoing training sessions spread over a maximum of 18 months.

What are the key outcomes of the program?

Participants will gain a comprehensive understanding of the They Ask, You Answer framework, improve collaboration between sales and marketing, and develop a robust content strategy that drives business growth.

How is the training delivered?

The training is delivered through a combination of in-person workshops, virtual sessions, and ongoing coaching. This blended approach ensures flexibility and maximum impact for your team.

What support is available after the program ends?

Ongoing support includes regular check-ins, additional training sessions, and access to a network of other Certified Coaches and industry experts to help your team continue to thrive and grow.

Start your journey to In-House Marketing Mastery

Ready to take control of your marketing and drive significant business growth? Book a free consultation today to learn how you can empower your team and transform your business.