IN-HOUSE MARKETING MASTERY
Master your marketing in-house for radical business growth
Empower your team with cutting-edge sales and marketing training. Take control of your growth strategy and achieve remarkable business results with this comprehensive program.
AVOID THE AGENCY TRAP
What is it costing your business to rely on external agencies?
The biggest secret that marketing agencies don’t want to admit is they’re dependant on your reliance of them. That’s holding you back, and means you become a victim of:
Lack of control and strategy
You're stuck with ineffective content and an unreliable website, wasting effort and barely impacting your target audience.
High costs with low accountability
Agencies frequently offer low accountability and poor ROI, including ineffective MarTech stacks that fail to understand buyer behaviour, reducing marketing efficiency.
Disconnected ROI tracking
Ambiguous and disconnected tracking of ROI makes it difficult to measure the true impact of your marketing efforts, leading to inefficient use of resources and missed opportunities.
A BETTER WAY IS POSSIBLE
They Ask, You Answer: In-house marketing mastery
I empower your sales and marketing teams with the transformative framework, "They Ask, You Answer," allowing you to master your marketing in-house. Here are some important principles.
Build trust with question-based education
Empower your team to answer buyers’ questions openly and honestly, building trust and establishing your company as an industry expert.
Achieve full company alignment
Unite your sales and marketing teams towards a common goal, ensuring everyone works together for maximum impact.
Empower your sales teams
Leverage high-quality content to accelerate the sales cycle, enabling your sales team to close deals more effectively.
Deliver results in-house
Equip your in-house team to achieve outstanding results without relying on external agencies or contractors.
Hear from Marcus Sheridan, Author of They Ask, You Answer
How it works
An all-inclusive in-house marketing mastery program
Whilst it is possible to implement They Ask, You Answer yourself, many have found it helpful to go through a Certified Coach-led Mastery Program. This ensures you do the right work in the right order, and will involve:
90-day planning session to align and set goals
We will start with an annual planning session, to take a deep dive into your company’s health and goals. This will allow us to agree the priorities for the first 90 days.
From there, together we will hold planning sessions every 90 days to review the last quarter and develop your next quarterly plan.
Executive coaching for you and your team
Following each 90-day planning session, your executive coaching sessions will focus on detailed strategic work and principles of They Ask, You Answer.
This will also be an opportunity to review progress on quarterly priorities and learning objectives, and address any impediments or decisions your company has made.
Specialist training for content, video and CRM experts
In addition to your executive coaching sessions, there will be individual training sessions for your Content Manager on a weekly basis. Training for video and HubSpot experts are also be available, depending on your package level.
In these sessions, we will review task completions and progress as well as assign further learning materials and lessons to deepen skills.
Digital scorecard to track progress
Before the annual and each 90-day planning session, you will complete your digital scorecard in IMPACT+ to review your progress against the 10 key principles of They Ask, You Answer.
This will help gauge how far away you are from graduation and your mastery journey.
"Tom's TAYA workshop was interesting and informative, and gave us a great understanding of the importance of adopting a customer-centric approach to our content marketing strategy."
Rae Hill; Director, Wemico.
Pricing
Investment required for They Ask, You Answer Mastery
On average, businesses take 18 months to complete this training. It is possible to achieve In-House Marketing Mastery in less time, which is subject to the work you put in and your scorecard results.
Standard
Advanced
Ultimate
WHY CHOOSE ME?
Certified They Ask, You Answer Coach
As a Certified Coach, I have undergone extensive training to master They Ask, You Answer and advanced communication techniques. I’ve personally studied under industry leaders Marcus Sheridan and Chris Marr at partner agency IMPACT.
Being one of the first five original coaches based in the UK, I am part of an elite network of Certified Coaches available worldwide. My hands-on experience and in-depth knowledge ensure that I don’t just teach the principles; I live them, helping your team achieve its highest potential.
Frequently Asked Questions
This program is ideal for members of your sales, marketing, and leadership teams who are responsible for strategy, execution, and overall business growth. It’s designed to empower your in-house team to achieve outstanding results.
The duration of the program can vary based on your specific needs and goals. Typically, it includes a series of workshops and ongoing training sessions spread over a maximum of 18 months.
Participants will gain a comprehensive understanding of the They Ask, You Answer framework, improve collaboration between sales and marketing, and develop a robust content strategy that drives business growth.
The training is delivered through a combination of in-person workshops, virtual sessions, and ongoing coaching. This blended approach ensures flexibility and maximum impact for your team.
Ongoing support includes regular check-ins, additional training sessions, and access to a network of other Certified Coaches and industry experts to help your team continue to thrive and grow.
Start your journey to In-House Marketing Mastery
Ready to take control of your marketing and drive significant business growth? Book a free consultation today to learn how you can empower your team and transform your business.