Unite your team with a Company Alignment Workshop

Discover how to create a unified vision and collaborative strategy by implementing They Ask, You Answer. Engage your sales, marketing, and leadership teams for better alignment and results.


Is your company ready to achieve more?


You’re eager to implement They Ask, You Answer as your sales and marketing strategy, but others in your business might not yet understand its value. That presents a hurdle to climb with these common challenges:

Disjointed sales and marketing teams

Misaligned goals and poor communication between sales and marketing can lead to missed opportunities and inefficiencies.

Prolonged sales cycles and low conversions

Without a cohesive strategy, your website conversions may be low or your sales cycle may extend unnecessarily, impacting revenue and growth.

Unclear marketing ROI

Without prioritisation of your marketing efforts, or proper alignment and tracking, measuring the true ROI of your marketing efforts becomes challenging and inaccurate.



Unlock the full potential of your team with a Company Alignment Workshop 

Experience the transformation that comes with aligning your sales and marketing teams. Here’s what you can expect:

Complete company alignment around your sales and marketing strategy

Gain a deep understanding of how the digital buyer impacts your sales and marketing efforts, emphasising the importance of unified goals.

Agreement on the role of content creation and team responsibilities

Learn how to effectively collaborate between sales and marketing to build a powerful, content-driven strategy that resonates with your audience.

Improved sales cycles and margins

Streamline your sales process, reducing cycle times and improving profit margins through better alignment and strategic planning.

Digital marketing prioritisation

Elevate the importance of digital marketing within your leadership team, driving higher engagement and conversion rates through focused efforts.


What does a Company Alignment Workshop cover?

A workshop is the start of an exciting and rewarding journey for businesses. The four parts of the workshop will leave you with an understanding of the key methodologies that make up They Ask, You Answer.

Tom Wardman, talking about The Big 5

Part 1 - The Digital Buyer and The "Big 5"

We'll start by discussing how buyer behaviour has changed, and how today's digital buyer is looking for education to help them make their buying decision.

From there, we'll discuss the "Big 5" content topics that move every buying decision in every industry, before breaking out to brainstorm your own "Big 5" topic bank.

Part 2 - Video and The "Selling 7"

Over 85% of all content consumed online is video, meaning creating a culture of video in-house is extremely important.

With that in mind, we'll discuss what is known as the "Selling 7", which are the seven types of videos that can build your brand, business and bottom line. This will be following by brainstorming video ideas.

Tom Wardman, Video and the Selling 7
Self selection tools

Part 3 - Self selection

We are increasing living in a seller-free world, with over a third of all buyers saying they would prefer to have a "seller-free" sales experience.

Together, we'll discuss what a self-service truly looks like for today's digital buyer, with examples showing how buyer's want self-scheduling, self-selection and self-pricing as part of their online experience.

Part 4 - Assignment Selling

The final part of the workshop will cover how you can use content in your sales process to address major buyer objections and questions and in turn dramatically speed up your sales process.

This will include a real-life example of how one business used mandatory reading before sales meetings to increase their closing rate by over 200%.

Assignment Selling


How much does a Company Alignment Workshop cost?

This workshop creates the foundation for the most successful sales and marketing programs. You can choose between a 2-day virtual workshop, or full-day in-person.


Delivered and recorded online
Two 3-hour sessions held over two days
Executive debriefing to discuss next steps


Inclusive of travel expenses in the UK
Full day workshop, split into 4 main parts
Executive debriefing to discuss next steps

Outside the UK

Subject to additional travel expenses
Full day workshop, split into 4 main parts
Executive debriefing to discuss next steps


Certified They Ask, You Answer Coach

As a Certified Coach, I have completed an intensive training program to master They Ask, You Answer and advanced communication techniques, personally studying under Marcus Sheridan and Chris Marr at partner agency IMPACT.

I am one of a select network of Certified Coaches available worldwide, and I an one of the Top 5 original coaches based in the UK.


Frequently Asked Questions

Who should attend the Company Alignment Workshop?

This workshop is ideal for members of your sales, marketing, and leadership teams who are involved in strategy and execution. It’s designed to bring these groups together for a unified approach.

How is the workshop structured?

The workshop includes interactive sessions, group activities, and strategic planning exercises. It focuses on aligning your teams with the They Ask, You Answer methodology.

What are the key outcomes of the workshop?

Participants will gain a unified vision for their digital strategy, clear direction on content creation, and improved collaboration between sales and marketing teams.

How can we measure the success of the workshop?

Success can be measured by the increased alignment and collaboration between your teams, the effectiveness of your content strategy, and improvements in sales cycle times and conversion rates.

Schedule your Company Alignment Workshop today

Ready to align your sales and marketing teams and drive better results? Book a call now to discuss how the workshop can transform your business.