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Speaking and keynotes

Actionable insights.
Measurable change.

No theoretical fluff, just proven approaches to building trust and driving growth, grounded in real-world implementation.

Most keynotes don't deliver real change

When marketing speakers focus on theory instead of practice, your audience faces growing challenges:

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Ideas without implementation

They leave inspired but unsure how to actually apply what they've learned. Theoretical concepts don't translate into real business growth.

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Trends without trust-building

They hear about the latest marketing tactics but miss the fundamental principles that build lasting customer relationships and drive sales.

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Insights without impact

They hear advice that sounds good but doesn’t help them build trust, change behaviour, or take ownership of growth.

Marketing strategies your audience can use today

I don’t deliver motivational marketing talks. I help audiences turn marketing theory into practical action. Having led marketing teams and transformed business results, I share proven approaches your audience can implement immediately. They'll learn exactly how to build trust with customers, create content that drives sales, and measure marketing success.

As one of the UK's first certified coaches in this field and having trained under Marcus Sheridan, I combine strategic insight with hands-on experience. Your audience will leave with clear steps to build a trusted brand and attract endless customers - not just inspiration, but real tools for growth.

Testimonials

"Great intro session on sales and marketing techniques - content was great and insightful. I learnt a lot in a short space of time!"

Victoria Gilbert - Senior Finance Business Partner, Square Mile Accounting

"We really enjoyed Tom's "They Ask, You Answer" workshop. It was interesting and informative, giving us a great understanding of the importance of adopting a customer-centric approach to our content marketing strategy. "

Rae Hill - Director, Protektor

Talks available

Click on each one below to find out more about the contents and who each talk is suited to.

Adapt or fall behind: Navigating the digital buyer landscape

Build a trusted brand: The 9-step marketing BLUEPRINT

TIMELESS Marketing™: Building trust that lasts

Keynote highlights

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Flexible delivery options

Available as virtual or in-person keynotes and workshops, with each format optimised to engage your audience effectively.
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Industry-specific examples

Sessions customised to your audience's needs, with relevant examples and clear implementation steps.
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Actionable takeaways

Practical tools and frameworks your audience can use immediately, without needing external support.
My speaking style

What your audience will experience

Every talk focuses on delivering practical insights in an engaging way:

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Clear, jargon-free delivery

I share proven marketing principles in simple terms everyone can understand. No buzzwords or complex theories - just straightforward strategies that work.
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Interactive engagement

I create dialogue with your audience, using real examples and relevant questions to make concepts relatable and memorable.
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Practical enthusiasm

My energy comes from seeing these principles work in real businesses. I share genuine excitement about building customer trust and driving growth.
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Balance of insight and impact

Talks blend practical takeaways with engaging stories, helping audiences understand both why and how to transform their marketing.

Frequently asked questions

What topics can you speak about?

I specialise in three core areas: navigating today’s digital buyer landscape, building trusted brands through systematic marketing (The Trust BLUEPRINT), and creating sustainable, long-term marketing strategies (TIMELESS Marketing). Each talk focuses on practical steps teams can actually implement.

Do your talks focus more on marketing or sales?

Both. My talks are sales-first and trust-led, helping teams understand how marketing supports sales conversations, buyer confidence, and revenue growth.

Is this content relevant for leadership teams?

Yes. Many talks are designed specifically for founders, CEOs, and senior leaders who want clarity on how marketing, sales, and trust connect.

Do you speak about AI or emerging trends?

I address AI and new technology only where it meaningfully supports trust, clarity, and better decision-making, not hype.

Are your talks suitable for non-marketing audiences?

Absolutely. Content is designed to be accessible to sales, leadership, and operational teams, not just marketers.

Can you speak about building in-house marketing capability?

Yes. That’s a core theme, helping organisations reduce agency dependency and build confidence internally.

Do your talks cover real buyer behaviour?

Yes. Everything is grounded in how modern buyers research, compare, and make decisions today.

Are your frameworks proprietary?

Yes. Frameworks like The Trust BLUEPRINT and TIMELESS Marketing are built from real-world implementation, not theory.

Do you reference Marcus Sheridan and Endless Customers System?

Yes, where relevant. I’m a certified Endless Customers coach, and those principles are adapted to modern, in-house execution.

Are the talks motivational or practical?

Practical first. Motivation comes from clarity and confidence, not hype.

How long are your talks?

Keynotes are typically 45–60 minutes. Workshop formats are available for deeper implementation and usually run half or full days.

Do you offer workshops as well as talks?

Yes. Workshops are ideal for teams who want to apply the frameworks immediately rather than just hear them.

Can sessions include Q&A or interaction?

Absolutely. All sessions are designed to be interactive, with time for questions, discussion, and practical exercises.

Do you tailor length for conferences vs internal events?

Yes. Conference talks focus on clarity and insight, while internal sessions prioritise application and alignment.

Are your talks suitable for away days or offsites?

Very much so. Many leadership teams use them to reset strategy and alignment.

Can talks be delivered virtually?

Yes. Virtual sessions are structured to maintain engagement using polling, discussion, and focused exercises.

What’s the difference between virtual and in-person sessions?

Both deliver the same core value, but in-person sessions allow for deeper interaction and energy. Virtual sessions use specific techniques to keep engagement high.

Do you provide materials or slides afterwards?

Yes. Attendees receive resources and frameworks they can reference after the session.

Can sessions be recorded?

Yes, subject to agreement, sessions can be recorded for internal use.

Do you travel internationally for speaking?

Yes. I speak both in the UK and internationally, with virtual options where travel isn’t practical.

Do you customise talks for different industries?

Yes. I adapt every talk to the audience, industry, and business model, using relevant examples and case studies.

Which industries do you typically speak to?

Common audiences include B2B services, SaaS, professional services, agencies, construction, and technology-led businesses.

Can you tailor content to sales teams specifically?

Yes. Sales-focused sessions emphasise Assignment Selling, buyer questions, and trust-building conversations.

Can you tailor talks for marketing teams?

Yes, particularly around content strategy, in-house capability, and reducing wasted effort.

Are talks suitable for mixed audiences?

Yes. Many sessions are designed to align sales, marketing, and leadership in the same room.

Can you align talks with existing initiatives or frameworks?

Yes; I’ll ensure the message reinforces, rather than conflicts with, your current strategy.

Do you use real client examples?

Yes, anonymised where necessary, but always grounded in real implementation.

Will the talk reflect our maturity level?

Yes. Content is adjusted whether your team is early-stage or scaling.

Can you address internal resistance to marketing change?

Yes. Many talks directly address scepticism, past agency failures, and trust gaps.

Do you adapt language for non-marketers?

Always. Clear, jargon-free language is a core part of the approach.

What should audiences walk away with?

Clarity on what actually drives trust and growth, and confidence about what to do next.

How do you ensure the audience can implement what they learn?

Every talk includes practical frameworks, clear action steps, and real examples, including businesses that have implemented these systems in-house. The focus is always on application, not theory.

Do talks lead to measurable impact?

Yes. Many organisations report clearer messaging, better sales conversations, and improved alignment shortly after sessions.

Will this change how teams think about marketing?

Often, yes. Talks challenge outdated assumptions and replace them with buyer-led thinking.

Does this help reduce agency dependency?

Yes. A core theme is building confidence and capability internally.

Can talks support long-term transformation?

Yes, especially when combined with workshops or follow-on programmes.

Is this suitable for teams who feel stuck?

Very much so. Clarity often unlocks momentum.

Do talks include clear next steps?

Always. Attendees leave knowing what to prioritise.

Is this more strategic or tactical?

Strategic in direction, practical in execution.

Can talks stand alone without follow-up services?

Yes. While follow-on support is available, the talks are valuable in their own right.

How far in advance should we book?

Typically 4–8 weeks, though availability varies.

Do you speak at conferences and internal events?

Yes, including conferences, leadership offsites, team days, and client events.

What’s the typical investment for a keynote?

Fees vary based on format, location, and preparation required. Details are provided during enquiry.

Are workshops priced differently to talks?

Yes. Workshops reflect longer duration and deeper preparation.

Do you offer discovery calls before booking?

Yes. We’ll discuss audience, goals, and outcomes to ensure the session fits.

Is travel included?

Travel and accommodation are discussed upfront where applicable.

Can talks be delivered as part of a series?

Yes. Some organisations book multiple sessions over time.

Do you require technical support on-site?

Standard AV setup is sufficient. Requirements are shared in advance.

What if we need to reschedule?

Rescheduling policies are agreed at booking.

How do we enquire or book a talk?

Use the contact form to start a conversation about your event, audience, and goals.

Ready to give your audience more than inspiration?

They'll learn proven strategies for building trust and driving growth, with clear steps they can implement right away. Let's discuss how to make your next event truly impactful.
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