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Build your in-house marketing expertise

Take control of your marketing future with expert training and practical guidance. Whether you need complete transformation, focused skill development, or team alignment, I’ll help you build in-house capability that earns trust, drives growth, and ends long-term agency dependency.

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Build lasting independence

Develop the in-house expertise to run marketing confidently and consistently. End reliance on agencies and take full ownership of your growth engine.
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Transform team capabilities

Give your people the skills and confidence to create trust-building marketing. Watch them deliver consistent, revenue-focused results through proven systems.
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See measurable improvement

Track your team’s progress as they develop real marketing expertise. See exactly how growing internal capability improves trust, lead quality, and long-term growth.

Testimonials

"If you're looking for someone who can help your business grow and build trust with your audience, Tom is the coach you need. His commitment, knowledge, and enthusiasm for They Ask, You Answer will undoubtedly make a positive impact."

Chris Marr, The Authoritative Coach

"Tom was very helpful for getting the beyond the basics of HubSpot. He was quick to give us deliverables and organized weekly training for my team."

Warren Cleveland - President, Captive Coalition

"We really enjoyed Tom's "They Ask, You Answer" workshop. It was interesting and informative, giving us a great understanding of the importance of adopting a customer-centric approach to our content marketing strategy."

Rae Hill - Director, Protektor

Frequently asked questions

What’s the difference between these training options?

In-House Sales & Marketing Mastery is a comprehensive 18-month transformation, Kickstart Training provides focused 3-month skill development, and the Alignment Workshop unites your entire organisation in a single day. Choose based on how much capability you want to develop in-house, and how quickly you want to start reducing agency dependency.

How do we know which service to start with?

Many businesses begin with the Alignment Workshop to build team-wide understanding of trust-building and sales-first marketing, then move to Kickstart Training for specific skills or In-House Sales & Marketing Mastery for full transformation. I'll help you choose the right path based on your goals.

Which option builds in-house independence fastest?

Kickstart Training  builds practical skills quickly, while Mastery builds long-term systems and habits. The Workshop creates immediate alignment so change can begin immediately.

What makes these training options different from traditional marketing training?

They are business-wide programmes rooted in how modern buyers make decisions, with a focus on trust, sales enablement, and sustainable in-house capability.

Do these programmes replace the need for agencies?

Over time, yes. The goal is to reduce or eliminate agency dependence by building the skills, systems, and confidence your team needs to grow internally.

Can we combine programmes?

Absolutely. Many organisations run the Workshop first, Kickstart Training second, and Mastery last for complete transformation.

Are these programmes suitable for small teams?

Yes, the routes scale whether you have one marketer or several specialists.

What industries do these programmes work best for?

Any organisation selling considered purchases where trust matters: B2B services, SaaS, construction, finance, manufacturing, consulting, and more.

Do we need prior marketing knowledge?

No, as each programme develops capability from your current starting point.

Can these programmes support rapid growth or change?

Yes; the structure, clarity, and alignment they create help teams stay focused during periods of expansion, hiring, or repositioning.

Do we need specific roles or systems in place?

Each programme has different requirements. Mastery requires at least one dedicated marketer. Kickstart Training works with whoever currently creates content, video, or HubSpot tasks. The Workshop simply requires your existing teams to be present.

Can small businesses participate?

Yes, the programmes are designed to be flexible and effective whether you’re a small team or a larger organisation.

Is leadership involvement required?

Absolutely, especially for the Workshop and Mastery. Transformation begins at the leadership level.

What if our marketing team is very new or inexperienced?

Kickstart Training is an excellent starting point for building confidence and essential marketing skills quickly.

Does sales need to be involved?

Yes, as all programmes emphasise sales-first, trust-building marketing. Sales involvement is crucial for lasting results.

Is this suitable if we already work with agencies?

Yes, though many organisations choose these programmes because they want more in-house control and less external reliance.

Do we need HubSpot to participate?

Not for the Workshop or content training. HubSpot skills are only required for the HubSpot track within Kickstart Training or Mastery.

What if our team is remote or hybrid?

All programmes have remote-friendly delivery options that work seamlessly across time zones and locations.

Can we start without a content manager?

Yes. Kickstart Training can train a new hire or existing team member, and Mastery will help you hire and onboard the right person later.

Can this work alongside other professional development programmes?

Yes, these programmes complement leadership development, sales training, and organisational change initiatives.

What results can we expect?

Most teams see improvements in capabilities and confidence within the first few months. Long-term results include measurable improvements in trust-building content, shorter sales cycles, and sustainable growth driven by your in-house team.

How quickly will we see progress?

Results vary by programme: the Workshop creates immediate alignment, Kickstart Training develops skills in weeks, and Mastery delivers transformation over 18–24 months.

Will these programmes make us less dependent on agencies?

Yes; each programme is built to grow internal capability so your team can perform confidently without external support.

Can this improve the sales team’s performance?

Absolutely. Sales teams gain clarity, better resources, stronger messaging, and tools that make closing easier.

Will our content improve?

 Yes, as training is focused on producing content buyers actually want, not fluffy marketing material.

Will these programmes help reduce marketing costs?

Over time, yes, by reducing the need for outsourcing and improving internal productivity.

Can these programmes improve cross-department alignment?

Yes, as the Workshop and Mastery are designed specifically to break down silos and unify teams.

Will this help us get more consistent marketing output?

Yes. Kickstart Training builds execution habits, and Mastery builds systems that keep output reliable.

How will we measure success?

Through improved content performance, sales efficiency, lead quality, HubSpot usage, and team confidence, depending on the programme.

Are outcomes guaranteed?

Outcomes depend on engagement and follow-through, but teams that commit to the process consistently see significant improvements.

How long does each programme last?

Mastery: 18–24 months; Kickstart: 3 months; Alignment Workshop: 1 day.

Can we run multiple programmes simultaneously?

Yes, and many organisations combine the Workshop with Kickstart Training or begin Kickstart Training before entering Mastery.

Is everything delivered live?

Yes, all sessions include live training, live feedback, and real-time collaboration.

Do you provide materials or templates?

Yes, including worksheets, frameworks, scripts, content templates, HubSpot resources, and step-by-step guides.

Can we customise the training?

Yes, all programmes are adapted to your industry, buyer questions, and internal capabilities.

Can the training be delivered in-person?

Yes; the Workshop is especially powerful in-person, and other programmes can be delivered onsite upon request.

How structured is the training?

Highly structured, with clear milestones, exercises, and weekly or monthly expectations depending on the programme.

Does each programme include accountability?

Mastery includes ongoing coaching; Kickstart Training includes guided tasks; the Workshop includes a 90-day plan to keep momentum.

What happens if team members miss sessions?

Catch-ups or recordings (for online sessions) can be arranged, though live participation is strongly recommended.

Do we need special equipment?

Only for video training (lights, microphones, camera). Otherwise, standard tools like laptops and HubSpot access are sufficient.

What support is provided after training?

All programmes provide clear next steps. Mastery includes ongoing coaching, Kickstart Training equips teams for ongoing success, and the Workshop provides next steps that help you maintain momentum without external support.

What is the minimum commitment?

Mastery requires 18–24 months; Kickstart runs for 3 months; the Workshop takes place in one day with an optional follow-up plan.

How is pricing structured?

Each programme has transparent, fixed pricing based on duration, team size, and support level. These are listed on the service pages.

Are there additional costs?

Only if you request in-person delivery, specialist equipment, or extended implementation support.

Do you offer payment plans?

Yes, multi-month programmes can be billed monthly or quarterly.

Can we upgrade from Kickstart to Mastery?

Yes, and many teams use Kickstart as a stepping stone to Mastery once they see the value in capability building.

Do we need approval from all departments?

For the Workshop, yes. For Kickstart Training or Mastery, approval is needed only from the functional leaders sponsoring the training.

Is there a risk of overwhelming our team?

Training is paced deliberately to build capability without disrupting existing workloads.

Do you work with international teams?

Yes; training works across time zones and can be delivered virtually or onsite.

How do we get started?

Book a discovery call. We’ll clarify your goals, assess your team’s needs, and recommend the training path that builds confidence, trust, and long-term marketing independence.

Ready to build the in-house expertise that drives trust and growth?

Let’s talk about giving your team the skills they need to succeed, without relying on agencies. I’ll help you identify the right training path, whether you need complete transformation or focused skill development.
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