A marketing director inside your business, built to be handed over

From £1,800 a month for four days, up to 13 days a month. The pricing calculator shows the fee for each number of days, in pounds or dollars, with or without VAT.

Strategy, hands-on work, training and support between sessions, spread across your days each month. Meeting frequency increases with the number of days you choose.

Building the system and training your team takes time, and most of the build happens in the first six months. The 90-day review means you're not locked in if it isn't working.

We look at what's been built, what's working and what isn't. If you're not happy, you can leave on 30 days' notice and I waive the rest of the minimum.

As your team takes over each part of the system, you need less of my time. We agree a step-down schedule at the start, so you can see how the cost reduces before you sign.

The engagement runs on a 30-day rolling basis. You can keep going at the same level, step down further or move to hand-over, with 30 days' notice either way.

Yes. At any point you can rescope, change the mix of days or pause for up to a quarter if the business needs it.

Yes. If you start within 90 days of the Diagnostic, the full fee comes off your first invoice.

A full-time marketing director typically costs £80,000–£120,000 a year before recruitment fees and benefits. A fractional director gives you the same seniority for a fraction of that, with no recruitment risk.

Third-party costs such as HubSpot licences, ad spend and software, paid media management and a full HubSpot rebuild. I brief paid media to a specialist partner where the plan needs it, and a rebuild is a separate fixed-fee project.

Usually, yes. It tells us both what to fix first before you commit to six months, and the fee comes off your first invoice if you go ahead within 90 days. If you already know what needs doing, we can start with a call instead.

A workshop gets leadership, sales and marketing agreeing on one plan. Your accounts are set up in your name, the brand voice work begins and you choose who will take over the marketing.

Someone who will own marketing internally once I step back. They don't need to be a marketer yet. They work alongside me on each build, so they learn how it's made.

Very involved. Your internal owner works with me on every build, your salespeople help shape the content, and the founder reviews progress monthly.

It depends on your days. Smaller engagements meet monthly, and larger ones meet every two weeks or weekly, with email or Slack in between.

The system runs best on HubSpot, and I'll configure your portal as part of the engagement. If it needs rebuilding rather than configuring, I'll tell you, and that becomes a separate fixed-fee project.

Yes, as it's built rather than at the end. Every process gets a how-it-works note and a short walkthrough video in your workspace.

Mostly remotely. Workshops and key sessions can be held in person if you'd prefer.

Yes. During your allocated days, my time is spent on your business only. I take on a small number of clients so each one gets proper attention.

Not under this service, because the aim is a system your team runs. If you need a single project, such as a HubSpot rebuild, that's handled as a separate fixed-fee engagement.

You'll have an agreed plan within the first month. Content, tools and nurture take a few months to build momentum, so the clearest changes in pipeline usually show from month three onwards.

Lead quality, conversion rates and how quickly deals close. The bigger measure is whether your team can run marketing without needing me.

It usually helps. When your website and content answer buyers' questions before the first call, sales spends less time repeating the same explanations.

Yes. Every activity is tied to the plan, and work your team can now do with AI moves in-house instead of being paid for each month.

No. You choose your path at the start: a target hand-over with conditions agreed, such as an internal owner in post, or ongoing support with hand-over available whenever you ask. Either way, the system is always ready for your team to take over.

Everything is in your accounts, documented and understood by the people you've trained. Your team runs a full month without me before hand-over is signed off.

If it's because of something I was responsible for, I'll finish it at no charge. That's part of the guarantee.

Your team runs the system. If you'd like light support, there's a quarterly review, Endless Customers coaching through IMPACT, or HubSpot Portal Management.

Yes. Ongoing support is a legitimate choice, at whatever level your team needs. The system stays ready to hand over whenever you decide.

Tell me within seven days. I'll redo it, and if it still misses the mark, I'll refund it.

Founder-led B2B businesses at roughly £1m–£20m in revenue, with sales coming in but nobody inside who owns marketing. It suits founders who want to own their marketing rather than rent it.

When you want marketing done for you without knowing how it works, or when you have a strong team that only needs direction. An agency or Endless Customers coaching may suit you better.

Sometimes. Where your agency sells capacity, such as paid media or design, it may still make sense to keep it, with a clearer brief. Where it sells work your team could now own, the plan will usually bring that in-house.

No. You need one person who can grow into owning it, and they don't need to be a marketer yet. Many clients hire their first marketer partway through, into a system that already works.

Often, yes. A manager without a senior lead can end up doing tasks without a plan. I set the direction, build the system with them and leave them able to run it.

Not usually. It works best when sales are coming in and there's enough marketing to build on. If you're still finding out whether people will buy, it's too early.

If you need someone full-time for years, possibly. If you need the system built and a team able to run it, a fractional director is faster to start and costs less, and a later hire joins something that already works.

An agency is built to stay, so the knowledge stays with it. Here, everything sits in your accounts from day one and the days step down as your team takes over.

Yes. I work with founder-led B2B businesses in the UK, Europe and the US, mostly remotely, and the calculator shows prices in dollars as well as pounds.

Book a short call to talk about where your marketing is now. If it's a fit, we'll usually start with the Marketing Diagnostic so the engagement is built on clear priorities.