Kickstart Training

Give your marketing team the skills they need to succeed

Transform your team’s capabilities in content creation, video production, and HubSpot management. Three months of focused, practical training that gives them the skills to build trust, drive revenue and stop relying on outside agencies.

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Build confident marketing teams

Turn hesitant team members into marketing experts. Give them the skills and confidence to create content, produce videos, and use HubSpot effectively without waiting on external help.

Master proven marketing skills

Learn exactly what works for building customer trust. Get focused training in the specific content, video, and HubSpot techniques that drive real results because they align with how modern buyers build trust.

See quick, lasting business impact

Watch your team transform in just three months. Build the core skills they need to create marketing that brings sustainable growth and reduces long-term dependency on agencies or freelancers.

Untrained marketing teams can't build customer trust

Without proper skills development, your marketing investments and your team’s potential is going to waste:

Content that doesn't connect

Your content team struggles to create material that answers customer questions and builds trust. They’re busy producing content, but it’s not bringing in quality leads… so you end up outsourcing again, adding cost without fixing the root issue.

Video opportunities missed

Despite having the equipment, your team lacks confidence to create engaging videos. You're missing countless chances to build personal connections with customers and support your sales process.

HubSpot potential wasted

Your team only uses basic HubSpot features, ignoring powerful tools that could automate trust-building and measure results. You’re paying for capabilities that could transform your marketing, but without internal confidence, progress stalls or gets handed off externally.

Turn your marketing team into confident, trust-building experts

In just three months of focused training, I'll help your content creators, video producers, and HubSpot managers develop the expertise they need to build customer trust and drive growth.

Whether they're starting from scratch or building on basics, they'll learn how to turn marketing potential into measurable results.

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Master content creation

Train your team to create articles, guides, and resources that answer customer questions and build trust. Turn your content team into confident storytellers who support sales and eliminate the need to outsource basic content creation.

Build video confidence

Help your team create engaging videos that connect with customers. From equipment setup to on-camera presence, develop the skills to use video effectively in marketing and sales; no fancy gear, no agency retainer, just practical skills your team can use immediately.

Maximise HubSpot's potential

Get your team using HubSpot's full capabilities to track, automate, and improve marketing results. Turn complex features into simple tools your team uses confidently, without relying on external specialists.

Measure what works

Learn to track the metrics that matter, showing exactly how your marketing builds trust and drives sales. Make confident decisions based on real data.

Become self-sufficient

End reliance on external agencies. Build the in-house expertise needed to manage your marketing confidently and consistently.

Train your team to create content that builds trust

Content teams often struggle to create material that actually drives sales, either producing random blog posts or getting stuck waiting for inspiration. My content training changes this, showing your team exactly how to identify what customers want to know and turn those insights into trust-building content.

From crafting clear answers to customer questions to using AI tools effectively, you'll learn how to create content that supports sales and establishes your brand's authority.

By the end of the training, your content team will be confident in consistently producing material that attracts leads and helps close deals. This means you no longer need to depend on agencies for content your team should own.

Gain confidence in creating powerful video

You know video builds customer trust better than any other medium. But equipment costs, production worries, and camera-shy team members hold most businesses back. Let me show your team how simple effective video can be; no expensive gear or Hollywood expertise needed.

We'll cover everything from basic equipment setup to on-camera presence, focusing on the specific types of videos that drive sales.

Soon you'll have a team that eagerly creates videos your customers love and your sales team actually uses. You’ll finally stop outsourcing expensive video production and start producing customer-ready videos internally.

Master HubSpot's full potential across your business

Your HubSpot investment should be powering growth, not causing confusion. If your team uses just a fraction of its capabilities or struggles with messy data, you're not alone. I'll help cut through the complexity to show exactly which HubSpot tools matter for your business.

Together, we'll transform your portal into a streamlined system for building customer relationships, from capturing leads to measuring success.

Your team will finally have the confidence to use HubSpot’s advanced features to automate trust-building and measure results accurately, making your business less dependent on consultants for every change or optimisation.

Testimonials

"Tom was very helpful for getting the beyond the basics of HubSpot. He was quick to give us deliverables and organized weekly training for my team."

Warren Cleveland - President, Captive Coalition

How we'll work together

Your path to marketing expertise

A clear process to transform your marketing team's capabilities in just 3 months:

Book a chat

Share your team's current capabilities and goals. I'll learn about your content, video, and HubSpot needs to ensure training focuses on what matters most.

Create your learning roadmap

I'll develop a customised training plan for each role. You'll get clear milestones and practical exercises that build confidence while maintaining productivity.

Build lasting expertise

Watch your team master new skills and grow in confidence. They'll learn through hands-on practice with real projects, ensuring they can maintain quality and continue improving long after training ends.

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Pricing

How much does Kickstart Training cost?

Choose the right combination of 3-month training routes for your team: content creation, video production, or HubSpot management. All trainees need an IMPACT+ Pro account ($99/month or $799/year) to access learning resources and complete practical exercises.

Single

For teams that want to focus on one core skill track and build confidence quickly with structured weekly training delivered online

Recommended

Double

For teams that want deeper capability building across two skill tracks, with weekly online training and enhanced 1:1 support.

Triple

For teams that want comprehensive development across all three training tracks to accelerate skills, consistency, and performance.

Investment fee

Save 25% with one payment

Standard pricing

Level 1 price break

Get more services for your investment

Level 2 price break

Maximise what you get for your spend

1 per week

2 per week

3 per week

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Meet your coach

Practical experience, proven training

Having started my career as an in-house marketer, I understand the real challenges of building marketing expertise. My hands-on experience helps teams avoid common pitfalls and focus on skills that actually drive growth. As one of the UK's first five certified coaches in this field and having trained directly under Marcus Sheridan, I've helped businesses across different industries transform their marketing capabilities.

But what matters most is helping your team build genuine confidence, not just teaching theory, but showing exactly how to create content, produce videos, and use HubSpot in ways that build trust with customers and support sales.

I’m not here to take work off your team. I’m here to build their capability so you never need to outsource the basics again.

Connect with me

Frequently asked questions

How does Kickstart Training differ from In-House Sales & Marketing Mastery?

Kickstart focuses on building practical skills in 3 months, while Mastery focuses on systems, culture, and long-term capability. Kickstart teaches how to do the work; Mastery transforms how the organisation operates. It’s perfect for quickly upskilling new team members or testing the approach before a larger commitment.

Is Kickstart Training right for smaller teams?

Yes, even if one person wears multiple hats, Kickstart Training equips them with the core skills they need to produce content, video, or HubSpot tasks confidently.

Can Kickstart Training work for larger or multi-department teams?

Absolutely. Each department can choose the training track that supports their responsibilities, and sessions scale to multiple participants.

How does Kickstart Training compare to generic marketing courses?

Unlike generic training, this is hands-on, tailored to your business, and focused on producing real outputs your team can use immediately.

Is this a replacement for hiring an agency?

Kickstart training reduces dependency on agencies by building internal skills, but it works alongside existing partners if you’re not ready to fully transition in-house.

What kinds of problems does Kickstart Training help solve?

Skills gaps, inconsistent content quality, lack of confidence producing video, weak HubSpot usage, and slow marketing delivery.

Does Kickstart Training help teams who struggle with consistency?

Yes. The programme gives them structure, processes, and repeatable workflows they can use long after training finishes.

Can Kickstart Training support onboarding new marketing hires?

Yes. Many businesses use it as a fast-track onboarding programme that builds competence within weeks.

Does this training support agencies as well as in-house teams?

Yes. Content, video, and HubSpot skills are foundational for agencies wanting to strengthen delivery or reduce reliance on freelancers.

What if we’re not sure which training route to choose?

We’ll assess your team’s roles, goals, and skill gaps to help you select the right combination of tracks.

Who should attend the training sessions?

Training is designed for content creators, video producers, and HubSpot managers. Choose the routes that match your team’s roles, whether that’s one multi-skilled person or several specialists.

Can multiple people attend the same training route?

Yes, several team members can join the same track, making it ideal for departments wanting shared skills and consistency.

Does training work for hybrid or remote teams?

Absolutely. Each department can choose the training track that supports their responsibilities, and sessions scale to multiple participants.

Do participants need prior marketing experience?

No. Kickstart Training builds skills from the ground up while tailoring examples to your industry and customer base.

Does leadership need to attend?

Leaders don’t need to join every session, but attending the kickoff improves alignment and expectations.

Can we include freelancers or contractors?

Yes, and many companies use Kickstart Training to upskill external resources who support ongoing content or video production.

How many people can join each track?

Training typically works best with 1–5 participants per route, but larger groups can be accommodated.

Do we need specific tools before starting?

For video and HubSpot tracks, basic tools are recommended. We’ll review your setup beforehand and provide guidance.

Can we add additional training tracks later?

Yes, you can expand to more routes at any time.

Can sessions be recorded for future reference?

Yes, all virtual sessions can be recorded for internal use.

How much time do trainees need to commit?

Beyond weekly training sessions, your team needs some time to practise and implement what they’ve learned. Training is structured to minimise disruption and fit around current workloads.

How long is the Kickstart Training programme?

Kickstart Training runs for 12 weeks, focusing on practical skills that deliver immediate improvements.

What does a typical session look like?

Sessions combine teaching, live demos, exercises, and tailored feedback using your team’s real projects.

Do participants receive homework or tasks?

Yes; small assignments help reinforce new skills and produce real output your team can use.

Is there flexibility for scheduling sessions?

Yes, and we’ll agree weekly times that work for your team, with occasional adjustments as needed.

How personalised is the training?

Very; all examples, templates, and feedback relate directly to your business, market, and customer questions.

What if a team member misses a session?

Recordings or catch-up sessions can be arranged depending on availability.

Can training be delivered in-person?

Yes if you are based in the UK; in-person delivery is available for teams preferring a workshop environment.

Do trainees need to complete all assignments?

Completion is strongly encouraged to maximise value, but the programme is adaptable to workload and capacity.

Will trainees be tested or assessed?

Formal tests aren’t required; progress is measured through real content, videos, and HubSpot tasks completed throughout the programme.

What happens after the training ends?

Your team will have the core skills to handle content, video, or HubSpot confidently. Many then join the Mastery programme for ongoing development, but your team will also have the confidence to continue improving without external support if you choose.

What results should we expect?

Faster content production, improved video quality, better HubSpot usage, and greater confidence in marketing delivery.

Will the programme improve content quality?

Yes; trainees learn how to structure, research, and produce content buyers actually want.

Can this help us build a consistent publishing rhythm?

Yes; training includes practical frameworks that help teams plan, create, and publish content more reliably.

Does the video track help with being on camera?

Yes, we cover scripting, framing, lighting, confidence techniques, and how to record effective educational videos.

Will HubSpot training improve reporting and automation?

Definitely; trainees learn how to set up dashboards, manage CRM hygiene, and automate simple workflows.

Does the programme help reduce agency dependency?

Yes. Kickstart Training builds internal capability so you rely less on freelancers or external partners.

Can Kickstart Training improve team confidence?

Absolutely; skills become far less intimidating when broken down with hands-on guidance.

Will we produce real content during the programme?

Yes; each track includes applied exercises that result in actual articles, videos, or HubSpot assets.

How long until we see improvements?

Most teams see noticeable improvements within 2–4 weeks as skills begin to translate into real output.

How much does Kickstart Training cost?

Pricing depends on the number of training routes you choose. Content, Video, HubSpot, or combinations. Transparent pricing tables are provided on the service page.

Can we choose only one or two training routes?

Yes, select the routes that match your team’s needs, goals, and capacity.

Are there any additional costs?

Only if you need specialist equipment (e.g., video gear) or optional add-on workshops. Everything else is included.

Do you offer discounts for multiple trainees?

Multi-participant discounts or bundled pricing may be available depending on the routes selected.

Can training be customised to our industry?

Yes. All sessions adapt to your target buyers, market, and unique challenges.

Do you work with international teams?

Yes. Kickstart Training can be delivered across time zones and regions.

What if we decide we want the Mastery Programme after Kickstart Training?

Many teams upgrade once they experience the results. We’ll credit your progress into the Mastery roadmap.

Can we extend the training beyond 3 months?

Yes; additional coaching or expanded training routes can be added if your team wants deeper development.

Is there a minimum number of attendees?

No, even one participant can complete a track effectively.

How do we get started?

Book a discovery call to assess your team’s skills, goals, and gaps, then select the training combination that accelerates their development.

Ready to build in-house marketing expertise that earns trust and ends agency dependency?

Book a friendly chat to explore how focused training could transform your team's capabilities. In just 3 months, they could be creating content that builds trust, producing videos that convert, and using HubSpot to its full potential.

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