How I compare to agencies
(and why I’m not one)

I'm not an agency in the traditional sense. I approach relationships with clients as your partner in building internal marketing capabilities.

My programmes are finite and specifically designed so you don't need to rely on external support long term - whether that's through done-for-you execution, strategic guidance, or comprehensive training.

I help your team build competencies through three flexible approaches:

• Done-for-you (marketing): Expert marketing execution that brings steady leads while transferring knowledge to your team, including content creation, HubSpot management, and website optimisation.
• Done-with-you (strategy): Strategic guidance that helps your existing teams excel, providing CMO-level direction and systems that align marketing with business goals.
• Done-by-you (coaching): Comprehensive training programmes that teach your team to master marketing independently, from content creation to sales enablement to leadership alignment.

My focus with every engagement is transferring control to your internal team. This is because no external provider can match the passion and product knowledge of an in-house team.

My success is measured by how quickly I can make you self-sufficient, not how long I can keep you paying.

Traditional agencies exist so you don't have to do the work. You hire them so their experts can handle your marketing while you focus on other priorities, without building internal capabilities.

You hire them on monthly retainers indefinitely. They deliver a certain number of assets or hours per month, and you have regular check-ins with account managers who may not deeply understand your business.

Types of work traditional agencies do:

• Content development and blog production
• Social media management
• Website design and development
• HubSpot portal management
• Paid advertising campaigns
• Email marketing automation

This model creates dependency because others are working on behalf of your business without the intimate knowledge your internal team possesses.

The result is often generic content that doesn't sound authentic, requires extensive revision, and leaves you helpless if the relationship ends.

Working with me means getting direct access to someone who's committed to building your independence, not creating dependency. Whether you need done-for-you marketing execution, strategic guidance as a fractional leader, or comprehensive team training, the goal is always the same: transferring capability to your team.

I don't work for you, I work with you. We'll put in the effort together, but in the end, you're the hero. Your team will own the systems, the strategy, and the results - because you built it, and no one can take that away.

Working with a traditional agency means you'll have an account manager as your primary point of contact. They'll set the meetings, deliver the strategy, and present the deliverables their team produces for you.

Your account manager serves as the go-between connecting your team with the agency's specialists or freelancers who actually produce the work. You rarely interact directly with the people doing the execution.

Before an agency can start producing work for you, they must learn everything about your business. This discovery process typically takes 30-90 days - you're paying but not seeing results yet.

Once the agency team is ramped up, they'll work to fulfil the promises in your retainer contract. But the knowledge stays with them, not your team. When the relationship ends, so does your marketing capability.

My programmes start with sales enablement, not marketing theory. I train your sales team first because that's where you see the fastest ROI.

I teach your salespeople to use content at every stage of the buyer journey through Assignment Selling - sending the right resources before calls, during proposals, and throughout follow-up. This builds trust faster, shortens sales cycles, improves close rates, and eliminates common objections before they arise.

With my guidance, your salespeople become trusted advisors rather than just pitchers, and your sales managers learn how to coach their teams to use content strategically. Marketing and sales finally work as one unified revenue team.

Agencies have the resources to deliver impressive-looking marketing assets once they learn about your business and industry.

But they rarely work directly with your sales team to ensure that marketing content actually gets used in conversations. The disconnect is obvious: marketing creates content that sits unused while sales continues pitching the old way.

The content most agencies create is designed to drive traffic and generate leads, not to shorten sales cycles or help salespeople close deals. They measure success by website visits, not by revenue impact.

My services range from £1,250 to £5,800 (approximately $1,600-$7,400) per month depending on what you need:

• Done-for-you marketing: Fractional Marketing Director services start from £1,800/month (approximately $2,300) for hands-on execution, with pricing based on days needed.
• Done-with-you strategy: Fractional CMO services range from £2,850 to £4,850/month (approximately $3,600-$6,200) for strategic leadership and guidance.
• Done-by-you training: In-House Sales and Marketing Mastery programmes cost £1,800 to £5,800/month (approximately $2,300-$7,400) for 18-24 months, then you're independent. Trainees need an IMPACT+ Pro account at £75/month or £925/year (approximately $95/month or $1,180/year).

All services focus on knowledge transfer. Whether I'm executing, guiding, or training, the goal is building your internal capability, not creating endless dependency. When our engagement ends, your marketing capability remains because your team built it.

The typical agency's all-inclusive marketing programme costs between £3,000 and £10,000+ (approximately $3,800-$12,700+) per month, which gets you a certain number of hours or deliverables each month.

If you need additional emails, articles, videos, website pages, or campaigns created beyond your contract, you have to pay extra on top of your retainer.

All-inclusive marketing contracts typically start with 12+ month commitments and continue indefinitely as long as you keep paying. There's no end date and no graduation.

If you cancel your engagement but need your assets updated or want to continue the work, you'll have to pay for everything again - the knowledge walked out the door with the agency.

The marketing programme continues for as long as you pay your monthly retainer, with no path to independence.

If you follow the framework and my guidance, you'll typically see positive returns within 3-6 months, depending on which service model you choose.

• Done-for-you services deliver the fastest initial results. You'll see content published, leads coming in, and HubSpot properly configured within weeks. But the real ROI comes from the knowledge transfer happening alongside execution.
• Done-with-you strategy shows ROI through better decision-making, aligned teams, and clear priorities that your existing team can execute confidently. You avoid expensive mistakes and wasted effort.
• Done-by-you training requires more patience. The first 90 days focus on sales enablement for quick wins, but full ROI builds over 18-24 months as your team masters the complete system. After graduation, you pay nothing monthly but the revenue engine keeps running.

The Endless Customers System™ has worked for thousands of organisations globally across dozens of industries. I can share how clients have increased traffic, generated more qualified leads, shortened sales cycles, and achieved measurable revenue growth, all while building internal capability they'll own forever.

Agencies employ marketing experts who work to deliver results to your business.

A common complaint, however, is that their efforts produce a bump in traffic that doesn't translate into qualified leads or better sales opportunities. The disconnect happens because they rarely work directly with your sales team to ensure marketing actually supports revenue.

ROI becomes hard to prove when there's no integration between the content being created and the deals being closed. You're paying for activity, not outcomes.

The agency's work only continues while you pay them. Once you stop writing cheques, the campaigns shut down and you lose access to their expertise. There's no lasting capability built, no system you own - just a dependency that costs you every single month.