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Done-with-you

Strategic leadership that helps your team reach their full potential

Get embedded CMO, COO, or CGO-level leadership without full-time overhead. I’ll help your team build the clarity, capability, and confidence they need to execute, while strengthening trust, improving performance, and avoiding long-term reliance on external providers.

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Leadership without the overhead

Gain senior-level strategic direction without the cost or commitment of hiring full-time executives, helping your team make decisions faster and more confidently.
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Turn potential into performance

Give your team the frameworks, priorities, and support they need to execute with clarity. Watch good work become exceptional as strategy and delivery finally align.
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Build sustainable, self-sufficient growth

Create the systems, processes, and decision-making clarity your organisation needs to grow confidently, without increasing reliance on outside partners.

Testimonials

"As our fCOO/fCMO, he has enabled us to implement positive changes that help us scale up and look forward to an exciting year ahead. I highly recommend his services."

Charleh Knighton - Managing Director, KUB

"As a team leader, Tom inspires and motivates the team, whilst being friendly and approachable to enable a positive work environment."

Ben Blance - SEO Strategist, Socially Grown

"Very knowledgeable in this area and a pleasure to deal with. Has great experience which will be a benefit to any organisation ."

Colin Comerford - Tax Partner, Comerford Foley

Frequently asked questions

What’s the difference between done-for-you and done-with-you services?

Done-with-you provides strategic leadership that elevates your team and strengthens internal capability. Done-for-you handles execution when you don’t have the team or bandwidth. Many clients start with DFY and transition into DWY as capability grows.

What exactly is included in done-with-you leadership?

You get senior-level strategic direction, priority setting, decision-making support, and leadership development tailored to your team’s needs, without the cost of a full-time hire.

How is done-with-you different from consulting?

Consulting gives advice. Done-with-you embeds within your business to guide decisions, shape priorities, and work alongside your team to create lasting change.

How is this different from agency coaching programmes?

Coaching improves skills; done-with-you provides operational and strategic leadership that drives measurable outcomes across departments.

Is done-with-you leadership hands-on or advisory?

It’s strategically hands-on, meaning you get embedded guidance, leadership involvement, and decision support, while your team handles execution.

Do you replace our existing leadership team?

No. The goal is to strengthen them, improving clarity, capability, and confidence so the team performs at a higher level.

Can we mix done-for-you and done-with-you support?

Yes. Many organisations start with DFY support and shift toward DWY as their team matures.

Is this suitable for agencies and non-agencies?

Primarily agencies and service businesses, but the principles apply to any organisation with marketing and operational teams needing clearer leadership.

Do we need a senior leader in place already?

Not necessarily. DWY often provides the senior leadership layer that’s currently missing.

How do you decide whether CMO, COO, or CGO support is best?

We assess your goals, team structure, bottlenecks, and growth challenges to recommend the leadership role that best aligns your teams and builds long-term capability.

How do I know which service level is right for my business?

Choose DWY if you have capable teams needing direction. Fractional CMO guides marketing strategy, Fractional COO strengthens agency operations, and Fractional CGO unifies marketing, sales, and delivery under one strategic leader.

Who is done-with-you best suited for?

Organisations with teams capable of executing but lacking clarity, alignment, or senior leadership needed for growth.

Do we need existing teams or systems in place first?

Yes. DWY is designed for organisations that have people who can execute but lack senior leadership or clarity to maximise their impact. If you need foundational setup first, DFY may be a better starting point.

Is this suitable for small teams?

Yes. Even small teams benefit from strategic alignment, provided they have someone who can execute the work.

Can this help if our team is overwhelmed or unfocused?

Definitely. DWY creates clarity, prioritisation, direction, and improved decision-making that reduces overwhelm and improves performance.

Will this work for remote or hybrid teams?

Yes. DWY provides structure, communication rhythms, and leadership clarity that remote teams often lack.

What if we’re not sure whether we need CMO, COO, or CGO support?

We’ll assess your challenges and recommend whether strategic marketing leadership, operational leadership, or unified commercial growth leadership is the right fit.

What if our team resists change?

That’s common. DWY leadership helps communicate expectations, support team development, and implement changes in a way that builds buy-in.

Does this help if we’re struggling to scale?

Yes. DWY aligns your strategy, operations, and leadership so the team can execute consistently and sustainably.

Can we transition between roles later?

Absolutely; as your team matures, you may shift from CMO to CGO, or from COO to CGO, depending on your growth needs.

What results can we expect?

Most teams show improved alignment and decision-making within the first month. As strategy, operations, and execution become clearer, performance increases, leading to stronger trust with customers, better team morale, and measurable growth outcomes.

What leadership support is included?

Strategic planning, priority alignment, roadmap ownership, decision-making support, team coaching, and leadership development all form part of DWY.

How do you support our marketing team?

Through strategic oversight, messaging clarity, decision support, campaign direction, and helping them execute confidently without dependency.

How do you support operational and delivery teams?

By improving processes, communication, accountability, and leadership clarity, ensuring operations can support your growth goals.

Do you help develop department leaders?

Yes. DWY includes leadership coaching so managers become more capable, independent, and confident.

Do you participate in our internal meetings?

Yes, typically weekly or bi-weekly leadership sessions, along with structured touchpoints for marketing, delivery, or operations depending on the engagement.

Will this reduce founder dependency?

Absolutely. DWY leadership helps teams make decisions independently, freeing the founder to focus on high-value work.

What if our processes are unclear or outdated?

DWY helps map, refine, or redesign processes so the team has clarity and consistency in how work gets done.

Does this include help with prioritisation and focus?

Yes. Clear prioritisation is central to DWY leadership, ensuring the team avoids busywork and concentrates on what drives measurable progress.

Can you help improve cross-department alignment?

Yes. DWY improves communication rhythms, role clarity, expectations, and unified goals across teams.

How quickly will we see improvements?

Most organisations experience improved clarity and alignment within weeks, with stronger team performance emerging over the first 1–3 months as new rhythms take hold.

What long-term outcomes can we expect?

Better team confidence, clearer processes, stronger execution, reduced bottlenecks, improved client results, and more sustainable growth.

Can this help increase revenue or profitability?

Yes, through improved decision-making, better prioritisation, strategic clarity, and operational alignment that supports scalable growth.

Will team morale improve?

Typically yes, as clarity, confidence, and strong leadership greatly reduce stress and overwhelm.

Can this help us avoid hiring a full-time senior leader too early?

Yes. DWY provides senior-level leadership without the long-term salary and benefits commitment.

Can DWY help us prepare for future hiring?

Yes. DWY clarifies roles, responsibilities, and leadership needs, making future hiring far more successful.

Will this improve our customer experience?

Yes. Stronger internal alignment and clearer delivery processes lead to more consistent, predictable customer outcomes.

Can this reduce friction between departments?

Yes. Misalignment is a common agency challenge, and DWY focuses heavily on improving collaboration and handoff clarity.

Does this help reduce operational chaos or firefighting?

Yes. Improved structure, priorities, and communication rhythms reduce the need for reactive crisis management.

What happens after the engagement ends?

Your team retains the clarity, capability, and processes built during the engagement, allowing them to operate independently without external reliance.

What’s the minimum commitment?

A minimum of 6 months ensures proper implementation, leadership development, and stable adoption of new systems and behaviours.

How involved is the founder or CEO required to be?

Involvement varies by role, but typically includes regular leadership sessions and alignment discussions. The goal is to reduce founder dependency over time.

Do you work remotely or in-person?

Primarily remote, with optional in-person planning sessions depending on location and needs.

How often do we meet?

Typically weekly or bi-weekly leadership sessions, supplemented by async communication and team check-ins.

Are there additional costs beyond the monthly fee?

Only if you choose optional tools, training resources, or add-ons like workshops. Everything is discussed upfront.

Can we scale support up or down over time?

Yes; as your team matures, we can adjust the level of strategic involvement.

Do you work with global teams?

Yes. DWY support works effectively across UK, US, and international organisations.

What does onboarding look like?

We begin with leadership interviews, a capability assessment, a review of current processes, and a 90-day roadmap.

Can DWY support transition into a permanent hire?

Yes. I help define the right role, support recruitment, and onboard a permanent senior leader when the time is right.

How do we get started?

Book a discovery call. We’ll review your team’s needs, assess leadership gaps, and recommend the DWY path that builds clarity, capability, and lasting growth.

Ready to strengthen your team with strategic leadership?

Let’s explore which leadership model is right for your business. I’ll learn about your goals, assess your team’s needs, and recommend the path that builds clarity, capability, and lasting growth.
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