Fractional Marketing Accountability Partner

Build marketing systems that work without agency dependency

Stop waiting for someone else to fix your marketing. I'll provide the systems, strategic guidance, and monthly accountability to build consistent marketing habits, without the agency overhead or cost of full fractional leadership.

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Monthly accountability that sticks

Get regular check-ins and clear priorities that ensure marketing actually happens, with expert feedback keeping you honest and moving forward.

Systems without the complexity

Build simple, repeatable processes for content and campaigns that you can maintain yourself. No overwhelming strategies or expensive tools required.

Expert direction, not agency costs

Access strategic guidance and personalised recommendations at a fraction of traditional agency fees, building capability you'll own forever.

Your marketing keeps stalling because nobody owns it

Without clear systems and accountability, your marketing efforts fade into inconsistency. Here's what's really costing you:

Marketing that never happens

You know what you should be doing, but between running the business and everything else, marketing keeps getting pushed to tomorrow. Weeks turn into months with nothing published.

Wasted money on quick fixes

You've tried agencies, freelancers, and DIY tools, spending thousands on solutions that didn't stick. The real problem wasn't the tactics, it was the lack of structure and follow-through.

Growth you can't sustain

When you do push on marketing, it's inconsistent bursts that don't build momentum. Without systems and accountability, you're stuck reacting instead of growing steadily.

Tom Wardman, pictured working with a marketing team

Independence, not dependency

Monthly accountability that builds marketing momentum

With the right systems and regular check-ins, your marketing finally becomes consistent and effective. Here's what you'll gain:

Let's work, together

Marketing that actually happens

Get clear monthly priorities and accountability check-ins that ensure marketing moves forward consistently, not just when you find spare time.

Systems that stick

I'll help you build simple, repeatable processes for content creation, social media, and email marketing. No complex tools or overwhelming strategies, just practical systems you can maintain.

Honest guidance without agency costs

Get expert direction on what's working and what to fix, with transparent feedback that keeps you focused on activities that drive real business growth.

Consistent progress you can measure

Track your marketing momentum with clear metrics and regular reviews, so you can see exactly how your efforts translate into leads and sales.

A clear path to scale

Build the confidence and capability to run marketing independently, with the option to upgrade to full fractional support when you're ready to scale faster.

What you get

Built for businesses who need direction, not just delivery

Each package includes the systems, accountability, and expert feedback to keep your marketing consistent and effective. Choose the level that fits where you are now:

Monthly AI signals performance insights

See exactly where you're building trust with potential customers and where you're losing it, with analysis of your digital presence that highlights what's working.

Action plan personalised to you

Get clear, prioritised recommendations tailored to your business. No generic advice, just specific actions showing what to fix, optimise, or focus on next month.

Regular accountability check-ins

Monthly or biweekly strategy sessions (depending on your package) where we review progress, tackle challenges, and set your next 2-3 priorities to maintain momentum.

Expert feedback on content you produce

I personally review your written, video, or visual content and provide detailed feedback on clarity, trust signals, and strategic alignment, helping your content perform better and convert more effectively.

Hands-on implementation support

Up to half a day monthly of direct help implementing recommendations, from refining messaging to improving website assets, so progress never stalls between sessions (Performance tier only).

Systems that build internal capability

Everything is designed to transfer knowledge and build your internal confidence, not create dependency; you're learning the 'why' behind every recommendation.

How we'll work together

Three simple steps to marketing accountability

A straightforward path to building consistent marketing habits with expert guidance and monthly support.

Book a chat

We'll discuss your current marketing challenges, what's working (or not), and whether this accountability partnership is the right fit for where you are now.

Choose your package

Based on your needs and budget, we'll select the right level of support. You'll receive your first AI Trust Signals report and we'll schedule your first accountability session to set clear priorities.

Build momentum

Watch your marketing become consistent as you follow through on monthly priorities, improve with expert feedback, and develop the systems and habits to own your marketing long-term.

Let's work, together

How much does it cost?

Transparent pricing for marketing accountability

No vague promises or hidden fees, just clear monthly costs and exactly what you get at each level. This straightforward pricing makes it easy to choose the right support for your business and budget.

Month 1

Foundation setup

Cost: £500/ $675

What's Included:

Initial AI Trust Signals report analysing your current trust performance
Brand tone-of-voice document creation for consistent messaging
AI content workflow setup to streamline your content creation
Comprehensive website review identifying quick wins and priorities
Initial content strategy session with clear priority setting

This foundation work means your ongoing monthly sessions focus on progress and accountability, not starting from scratch.

Monthly packages

Choose the accountability level that fits your needs

All packages have different balances of accountability, feedback, and guidance. Whether you just want direction and regular check-ins, or more intensive support with hands-on implementation help, you can always adjust your package as your confidence and needs evolve.

Base

For teams that want monthly accountability, progress tracking, and consistent visibility into their marketing performance.

Recommended

Growth

For teams that want structured accountability, personalised guidance, and regular feedback to improve marketing output and momentum.

Performance

For teams that want full accountability, expert insight, and hands-on support to accelerate implementation and results.

Monthly fee

Starting month 2

Not included

Monthly

Biweekly

Up to 2 reviews per month

Written feedback only

Up to 4 reviews per month

Written and video feedback

Up to 6 reviews per month

Written and video feedback

Not included

Let's talk

Additional costs to expect

Understanding the full investment

Beyond the monthly accountability fees, you'll need budget for essential marketing technology that powers your systems. These are tools you'll use directly, not ones I control, so you own the capability completely.

Typical technology costs include a CRM system, AI tools for content creation, and email marketing software if you don't already have it.

During Month 1, I'll provide a complete breakdown of recommended tools based on your specific needs and budget, typically totalling £50-150/month depending on your current setup. Most businesses invest in these tools gradually as we identify priorities, spreading costs while building capabilities that drive long-term growth without agency dependency.

Testimonials

"Tom consistently demonstrated a deep understanding of the digital landscape and successfully implemented customized strategies that significantly enhanced our brand visibility, website traffic, and conversions. His proficiency in various digital marketing channels, combined with his professionalism and clear communication, make him an excellent partner for any business."

Youssef Naiim - Market Development Manager, iPlastics

"Tom has a deep knowledge in digital marketing and is full of good tips, recommendation and thoughts to have a well built marketing inbound machine. "

Rhea Hokayem-Conway - Head of Marketing, Cocentric

"Tom showed great enthusiasm and ingenuity at all times and helped us develop our marketing message early on in our company development."

David Gormer - Founder, Square Mile Accounting

Why work with me?

I've been where you are, doing marketing with limited resources

I started my marketing career in-house at a small accountancy firm, juggling content creation, website updates, and lead generation with minimal budget and even less time.

I know exactly what it's like to be the only person responsible for marketing while wearing ten other hats.

This accountability partnership is designed specifically for businesses like yours: practical systems you can actually implement, honest feedback that keeps you moving forward, and expert direction without the agency overhead.

I understand the challenge of building marketing momentum with limited resources because I've lived it myself.

Connect with me

Tom Wardman, doing marketing with limited resources

Frequently asked questions

What is a Fractional Marketing Accountability Partner?

A Fractional Marketing Accountability Partner helps your team stay focused, prioritised, and consistent. I guide you through weekly reviews, quarterly planning, and system implementation, so marketing finally delivers measurable growth.

How is this different from a marketing consultant?

Consultants typically provide advice and walk away. I stay hands-on, holding your team accountable for execution while improving systems, processes, and outcomes over time.

Why would a business need marketing accountability support?

Most teams know what to do but struggle to stay consistent. Accountability keeps strategy and delivery aligned, ensuring momentum doesn’t fade after planning sessions.

What size businesses do you usually work with?

I work with businesses from £500k to £20M in revenue that want to scale sustainably by improving structure, not just adding more marketing spend.

What problems does marketing accountability solve?

It solves inconsistent execution, lack of ownership, and “busy but not effective” marketing. The goal is to create reliable habits that drive results every week.

Is this right for teams already working with agencies?

Yes, because accountability ensures your agency partners stay aligned with your goals and KPIs. It complements agency relationships rather than replacing them.

What’s the difference between this and a Fractional Marketing Director?

A Fractional Marketing Director leads and executes strategy; an Accountability Partner ensures your existing team consistently implements it. Think leadership vs. enablement.

Is this suitable if we already have a Head of Marketing?

Absolutely. I act as an external accountability layer, helping your Head of Marketing structure priorities, improve reporting, and maintain momentum.

How hands-on are you in this role?

I’m deeply involved in weekly and monthly rhythm, reviewing progress, refining priorities, and coaching your team to deliver better marketing outcomes.

Do you help with strategy or just accountability?

Both. We start by aligning strategy, then use accountability to make sure that strategy turns into consistent execution and measurable results.

How does the accountability process work?

We set clear quarterly goals, break them into weekly actions, and review progress in recurring sessions. You’ll get structured dashboards and scorecards to track performance.

How often will we meet?

Typically weekly or bi-weekly depending on your package. We’ll also hold quarterly strategy sessions to reset goals and review results.

What happens in an accountability session?

We review what’s been completed, identify what’s blocking progress, and prioritise what’s next. Every session ends with clear actions and ownership.

Do you provide tools or templates?

Yes. I provide scorecards, content calendars, meeting templates, and process guides so your team always knows what to do next.

How do you measure accountability success?

Success is measured through consistency: planned vs. delivered tasks, progress against KPIs, and improved alignment between sales and marketing.

Can you integrate accountability into our existing systems?

Yes, I work within your CRM, project management, or reporting tools, whether that’s HubSpot, ClickUp, or Notion, to keep things seamless.

How long does it take to see improvement?

Most teams see better consistency and focus within 4–6 weeks. Significant growth improvements usually appear within one to two quarters.

What if our team misses targets?

We’ll analyse the cause, whether it's skills, bandwidth, or clarity, and adjust the plan. Accountability isn’t about blame; it’s about fixing root problems fast.

Do you provide written reports after sessions?

Yes, every session includes a summary of progress, actions, and decisions. These build into a track record your team can refer back to.

Can accountability sessions include multiple departments?

Definitely. Marketing rarely exists in isolation, involving leadership, sales, or operations keeps everyone aligned and invested.

Who in our business should attend accountability sessions?

Typically your marketing lead, content manager, and a senior leader. Having both doers and decision-makers in the room keeps things moving.

What if we don’t have a marketing manager?

That’s fine. I can help a founder or generalist handle marketing until you’re ready to hire, then support onboarding your first full-time hire.

Can we include our agency or freelancers?

Yes. I often manage accountability across internal and external contributors so everyone stays focused on shared goals.

Do you help define marketing roles and responsibilities?

Yes. I’ll help you clarify who owns what so nothing falls through the cracks. Clear ownership is key to accountability.

Do you provide coaching for marketing managers?

Absolutely. Many clients use this service to develop leadership skills in marketing managers or upskill team members into strategic roles.

Can you work directly with our sales team too?

Yes, especially if sales and marketing alignment is part of the problem. We’ll ensure both teams are accountable to shared pipeline goals.

How do you build trust with internal teams?

By focusing on outcomes, not criticism. I work collaboratively, helping teams remove blockers rather than imposing rigid rules.

What if our team resists accountability?

I address this through transparency and shared goals. Once teams see accountability drives clarity and progress, resistance usually disappears.

Do you provide one-to-one coaching alongside group sessions?

Yes, for key roles like content managers or marketing leads, I offer optional one-to-one coaching to support performance and confidence.

Can we record accountability sessions for reference?

Yes, every virtual session can be recorded so new hires or absent team members can easily catch up.

What kind of results can we expect?

A Fractional Marketing Accountability Partner helps your team stay focused, prioritised, and consistent. I guide you through weekly reviews, quarterly planning, and system implementation, so marketing finally delivers measurable growth.

Can we combine accountability with strategy coaching?

Yes. Many clients blend both to build long-term capability while maintaining weekly execution discipline.

How do you make sure marketing activity ties to revenue?

We map marketing actions directly to pipeline outcomes — tracking conversions, lead quality, and ROI to ensure accountability connects to growth.

Can you help us implement marketing systems or automation?

Yes. Accountability is built around clear systems, from HubSpot workflows to reporting dashboards, that make marketing measurable and repeatable.

How do you prevent accountability fatigue?

By keeping sessions short, focused, and outcomes-driven. We celebrate wins as much as we tackle challenges to keep motivation high.

How is progress tracked?

Through shared dashboards, KPIs, and a live accountability tracker that visualises momentum week by week.

Can this approach work remotely?

Absolutely. Most clients are remote-first, and the structure translates perfectly over video calls with shared tools and dashboards.

How does accountability improve marketing ROI?

Consistency reduces wasted effort and missed opportunities. When marketing runs on a predictable rhythm, ROI compounds over time.

What’s the difference between accountability and management?

Management tells people what to do. Accountability empowers teams to own their actions and measure their impact. It’s about coaching, not control.

How do you identify performance bottlenecks?

We use data and session feedback to pinpoint slowdowns, whether it’s unclear messaging, bandwidth issues, or missing systems.

How much does a Fractional Marketing Accountability Partner cost?

Packages typically start at a few hours per month for basic oversight and scale up for full-team accountability. You’ll receive a tailored proposal after our first call.

Is there a minimum commitment?

I recommend a minimum of three months to establish rhythm and habits, though most clients stay 6–12 months or longer for sustainable impact.

How do payments work?

Most engagements are billed monthly in advance via direct debit or bank transfer, with flexible terms for longer retainers.

Do you offer a trial or pilot?

Yes. You can start with a one-month pilot to test the rhythm and structure before committing longer term.

What types of businesses see the biggest transformation?

Those that already have marketing activity but lack structure or consistency, especially founder-led or small in-house teams.

Do you offer group accountability for multiple brands or divisions?

Yes. I can run separate accountability tracks for each brand, ensuring focus without confusion.

Can you integrate this with other services like HubSpot or Fractional CMO support?

Absolutely. Many clients combine accountability with HubSpot optimisation or leadership coaching for an end-to-end solution.

Do you work internationally?

Yes, sessions are delivered virtually and scheduled across time zones. I currently work with clients in the UK, US, and Europe.

What if we decide to pause?

You can pause with notice. Progress and documentation remain available so you can restart without losing momentum.

How do we get started?

Book a discovery call. We’ll identify your biggest marketing consistency gaps and design an accountability plan that builds clarity, focus, and measurable growth.

Ready to take control of your marketing

Stop waiting for the perfect moment or the perfect agency. If you're a small business owner tired of inconsistent marketing and ready to build real momentum with expert guidance and accountability, let's talk.

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