Done-beside-you

Build momentum without outsourcing your marketing

Get structured guidance, accountability, and expert direction while you run your own marketing. Done-Beside-You support helps you build the systems, habits, and confidence to create consistent progress, without handing control to an agency or hiring senior leadership.

Let's work, together Start with accountability

Structure without dependency

Build the foundations your marketing needs to work consistently. Get clear systems, priorities, and direction, without outsourcing execution or creating long-term reliance.

Accountability that drives action

Stop starting strong and fading out. Regular check-ins, clear next steps, and expert feedback keep you focused on what matters and moving forward every month.

Trust-first growth, done properly

Learn how to create marketing that builds real trust with buyers. Every recommendation is grounded in clarity, transparency, and long-term credibility, not quick wins or vanity metrics.

Support that keeps you moving forward

Two practical ways to get expert guidance and accountability while you stay in control of your marketing:

Fractional Marketing Accountability Partner

Build your marketing engine with expert support at your side. I’ll help you design the systems, workflows, and plans you need to scale, then hold you accountable to actually use them.

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Fractional First-Aid

When marketing feels messy, stalled, or overwhelming, First-Aid gives you rapid diagnosis and practical next steps. No long contracts. No ongoing dependency. Just clear guidance to get you unstuck.

Testimonials

"Tom was very helpful for getting the beyond the basics of HubSpot. He was quick to give us deliverables and organized weekly training for my team."

Warren Cleveland - President, Captive Coalition

"If you're looking for someone who can help your business grow and build trust with your audience, Tom is the coach you need. His commitment, knowledge, and enthusiasm for They Ask, You Answer will undoubtedly make a positive impact."

Chris Marr, The Authoritative Coach

"We really enjoyed Tom's "They Ask, You Answer" workshop. It was interesting and informative, giving us a great understanding of the importance of adopting a customer-centric approach to our content marketing strategy."

Rae Hill - Director, Protektor

Frequently asked questions

What does “done-beside-you” marketing support mean?

Done-beside-you means you stay in control of your marketing, but you’re not doing it alone. You get structure, accountability, and expert guidance alongside your team, without outsourcing execution or handing things off to an agency.

How is done-beside-you different from done-for-you?

Done-for-you handles execution on your behalf. Done-beside-you keeps execution in-house while providing accountability, direction, and momentum to ensure the work actually gets done.

How is this different from done-with-you strategy services?

Done-with-you focuses on leadership, strategy, and decision-making. Done-beside-you focuses on follow-through, consistency, and execution discipline week to week.

Who is done-beside-you best suited for?

Businesses that know what needs to be done, but struggle with consistency, prioritisation, or momentum.

Is this still hands-on support?

Yes, but hands-on in guidance, accountability, and problem-solving rather than doing the work for you.

Does this replace hiring a marketing manager?

No. It supports your existing team or internal owner by helping them execute more consistently and confidently.

Can done-beside-you work without a full marketing team?

Yes. It works well for small teams or founder-led marketing where accountability and structure are missing.

Is this a long-term engagement or short-term fix?

It can be either. First-Aid is short-term and urgent, while Accountability Partner support is ongoing.

Does this reduce agency dependency?

Yes. The goal is to build confidence and consistency internally, not create reliance on external execution.

Is done-beside-you suitable for growing businesses?

Absolutely. It’s often used during periods of growth, change, or internal transition.

What is a Fractional Marketing Accountability Partner?

It’s structured, ongoing support to keep your marketing moving forward. You get regular check-ins, prioritisation, accountability, and guidance so planned work actually happens.

What problems does this service solve?

Stalled execution, inconsistent output, unclear priorities, and marketing plans that never quite get finished.

What does accountability look like in practice?

Clear actions, agreed priorities, regular progress reviews, and someone holding you to what you said you’d do.

Do you tell us what to do?

I guide, challenge, and prioritise, but your team owns execution. This keeps capability in-house.

How often do we meet?

Typically weekly or bi-weekly, depending on the level of support you need.

Is this strategic or tactical support?

It sits between the two, focusing on translating strategy into consistent action.

Can this support marketing managers or founders?

Yes. It’s commonly used by solo marketers, small teams, or founders owning marketing.

Will this help us publish content more consistently?

Yes. Accountability removes procrastination, overthinking, and priority drift.

Does this include execution help?

No, execution stays with your team. The value comes from focus, follow-through, and momentum.

How long do clients typically stay in this service?

Many stay 6–12 months while habits, rhythms, and confidence become embedded.

What is Fractional First-Aid?

A focused 90-minute session to diagnose and fix urgent marketing issues that are costing you leads, revenue, or momentum.

What kinds of problems can be fixed in First-Aid?

Broken lead capture, CRM issues, confusing messaging, missing follow-up, or unclear customer journeys.

Is this advice or hands-on fixing?

It’s both, as we identify the issue and fix it together during the session.

What if my problem takes longer than 90 minutes?

You’ll leave with clarity on the root cause and next steps. Additional sessions can be booked if needed.

Do I need to prepare anything beforehand?

No heavy prep; just access to your systems and clarity on what feels broken.

Is this suitable for non-technical founders?

Yes. The session is practical, plain-English, and focused on outcomes, not jargon.

Will we actually fix something in the session?

Yes. The goal is tangible improvement, not theory.

Can First-Aid be used more than once?

Yes, and some clients use it as periodic “marketing MOTs” when issues arise.

Is this a replacement for ongoing support?

No. It’s designed for urgent fixes, not sustained momentum.

What happens after the session?

You own the fix and understand how it works, so you’re not dependent going forward.

What results can we expect from done-beside-you support?

More consistent execution, clearer priorities, reduced overwhelm, and steady progress instead of stop-start marketing.

How quickly will we see impact?

Often within weeks, especially around focus, confidence, and momentum.

Will this help us stop procrastinating on marketing?

Yes. Accountability turns intention into action.

Does this improve team confidence?

Very much so. Clarity and support remove second-guessing and hesitation.

Can this help reduce wasted marketing spend?

Yes. Better follow-through and prioritisation reduce ineffective or unfinished activity.

Will this help us build better habits?

That’s a core outcome: consistency beats bursts of effort.

Is this measurable?

Yes. Progress is tracked through actions completed, output consistency, and practical improvements.

Can this help during periods of change or growth?

Yes. Done-beside-you support is particularly valuable during transitions.

Will we become reliant on this service?

No. The aim is to build confidence and rhythm so support becomes less necessary over time.

Does this support long-term independence?

Yes; independence is the outcome, not dependency.

Do we need a marketing plan before starting?

No. We can work with what you have and improve clarity as we go.

Is this suitable if we’ve worked with agencies before?

Yes. Many clients choose this model specifically to regain control.

Can done-beside-you work alongside other service levels?

Yes. It often complements done-with-you or training services.

What size businesses is this best for?

Small to mid-sized businesses where marketing responsibility sits with one person or a small team.

How much time do we need to commit?

Minimal; short, focused sessions designed to support action, not add overhead.

Is there a minimum commitment?

First-Aid is one-off. Accountability Partner support typically runs monthly, with flexibility.

How is pricing structured?

First-Aid is a fixed session fee. Accountability Partner is a monthly retainer based on support level.

Are there any hidden costs?

No. Everything is agreed upfront.

What if we later want more strategic or execution support?

You can move into done-with-you or done-for-you services when it makes sense.

How do we get started?

Book a call to discuss what’s stuck, what’s urgent, and whether accountability or First-Aid is the right next step.

Ready to build momentum without giving up control?

Let’s start with a straightforward conversation about where your marketing is today, and what kind of support will actually help you move forward. Whether you need accountability, clarity, or a fast reset, I’ll help you choose a path that builds trust, momentum, and long-term independence.

Let's work, together Start with accountability