Build a self-sufficient, trust-driven growth engine and end agency dependency

That’s fine. We can start without one, but hiring a content manager becomes a top priority in the first few months. I’ll help you write the job description, screen candidates, and onboard the right person.

This programme works best for businesses doing £1–50 million in revenue who are ready to embrace change and invest in long-term growth. You’ll need engaged leadership, a team willing to learn, and commitment to building customer trust.

Yes, the sales team is central to success. They’ll use content in live conversations, provide real customer questions, and drive faster adoption of Assignment Selling.

No, you can begin with just a few core roles. Over time, most businesses build a lean in-house team with a content manager, videographer, and support from leadership and sales.

The best content managers are strong writers, curious about your industry, and comfortable collaborating with sales and leadership. I’ll train them in the methodology so they can execute effectively.

Yes, many companies transition an existing marketing resource into the content manager role. We’ll assess their fit and provide the necessary coaching to set them up for success.

I provide detailed job descriptions, interview questions, and onboarding plans. I can also review candidates with you to ensure you select the right person for the role.

For most businesses, yes. Video becomes essential for trust-building and Assignment Selling. Many start by outsourcing before bringing the role in-house once volume grows.

Leaders need to be open to change, willing to empower their teams, and actively participate in quarterly planning. Success hinges on engaged leadership, not just delegation.

Because we document processes and record sessions, replacing a content manager is manageable. I’ll support you in hiring and onboarding a new person so progress continues.

If you want a hands-off solution where someone else handles everything, an agency might fit better short-term. But if you’ve been burned by agencies before and want to own your brand voice, this programme builds real internal capabilities.

While I offer the same proven Endless Customers System™ methodology and results, my pricing reflects the UK market and my position as a certified coach rather than the founding organisation.

It’s a proven framework developed by Marcus Sheridan that helps businesses build trust through transparent content and sales alignment. It focuses on answering customer questions, creating educational resources, and enabling sales teams.

Most businesses see improved sales conversations within weeks, increased lead quality in months, and sustainable pipeline growth within the first year. Long-term, you’ll own a self-sustaining sales and marketing engine.

Unlike traditional training, this is a hands-on coaching programme where we build systems, content, and sales processes together. It’s less theory, more application, and focused on measurable revenue impact.

We monitor website traffic, lead conversions, sales pipeline growth, and close rates. A key milestone is achieving a graduation score above 80, showing full readiness to run sales and marketing in-house.

Assignment Selling equips salespeople with content to send before meetings, addressing buyer questions upfront. This shortens sales cycles, filters out poor-fit prospects, and builds trust early.

Yes, the system integrates seamlessly with HubSpot and most CRMs. This ensures your content, lead tracking, and sales processes are aligned.

We tie all activity back to revenue metrics, showing how content impacts lead quality, sales speed, and closed deals. This makes ROI clear and transparent to decision-makers.

While designed for B2B services and SaaS, elements of the methodology can apply to B2C. If your buyers research heavily before purchase, this system will benefit you.

Yes, many clients start with existing agency relationships. I work alongside your partners to align strategy and maximise impact. Over time, you may bring more marketing in-house, but that’s your choice.

I work predominantly with UK and US businesses, but I’m happy to support any English-speaking company. Most training is online, with occasional in-person sessions when practical.

This programme is best suited to established businesses with £1–50 million in revenue. Early-stage start-ups often lack the resources or sales team needed for full implementation.

Yes, ongoing advisory retainers are available if you want continued guidance. Many graduates choose to stay connected for quarterly check-ins or leadership coaching.

Some businesses start with a diagnostic workshop or a 90-day sprint to test the fit. From there, they often move into the full programme.

I provide structured coaching, strategy, and accountability. Execution is handled by your team, but I’m available for guidance, feedback, and course correction throughout.

A Fractional CMO executes strategy on your behalf, while this programme builds your team’s ability to run it independently. Both create results, but this approach leaves you self-sufficient.

Yes, sales enablement is a core part of the programme. I coach sales teams on using content effectively, handling objections, and building trust with buyers.

I combine the proven Endless Customers methodology with hands-on experience working with dozens of UK and US companies. My focus is on practical application, not theory.

Yes, whether you’re in SaaS, consulting, or professional services, I adapt the approach to your market. Industry-specific examples and content strategies ensure relevance.

Pricing depends on the size of your team and scope of support, but it’s typically less than hiring an agency or a full marketing department. You’ll get a tailored proposal after our initial conversation.

Yes. Most clients save significantly compared to outsourcing or hiring multiple senior roles. The programme builds lasting internal capability at a fraction of agency fees.

Yes, flexible monthly payment structures are available to spread the investment. This makes the programme accessible without large upfront costs.

Yes, I offer initial workshops or audits to give you a feel for the methodology. Many clients choose to continue into the full programme after seeing the impact.

The first step is a discovery call to assess your needs and fit. From there, I’ll share a tailored proposal outlining costs, timeline, and deliverables.

Occasionally, yes. If you’re smaller but ambitious, or larger with complex needs, we can discuss whether the programme is still a fit.

In most cases, yes. As a professional development and business growth investment, it is usually treated as a deductible expense, but confirm with your accountant.

We can adapt the programme to your timeline. However, businesses that commit to the full journey achieve the most sustainable results.

While no coaching can guarantee specific revenue figures, I guarantee structured support, proven methodology, and clear ROI tracking. Most businesses see significant returns within 12 months.

I usually onboard new clients within 2–4 weeks of our first conversation, depending on availability. This ensures we can properly prepare your team and resources.