You're tired of marketing support that costs a fortune but delivers little value. You've been burned by agencies that promise the world, then disappear when it's time to deliver results. Or maybe you're stuck trying to figure out whether you need full-time help, a consultant, or something in between.
The problem isn't just bad agencies — it's the complete lack of pricing transparency in the marketing world. Most consultants hide their rates behind "it depends" answers that leave you guessing about your budget.
I'm Tom Wardman, and I've helped businesses achieve £3M in new business opportunities and 165% growth in delivery teams using proven marketing systems that actually work.
In this guide, you'll learn exactly how much it costs to work with me in 2025, including:
By the end, you'll know exactly what it costs to work with me and which investment level makes sense for your business right now.
Most of my clients invest between £1,500 and £5,000 per month depending on the type and level of support they need. This transparent pricing structure eliminates guesswork and allows you to budget effectively from our first conversation.
Here's how my main services break down:
Fractional Marketing Director (hands-on support)
5 days per month: £1,800
10 days per month: £3,600
|
Service |
Package |
Monthly Investment |
What’s Included |
|
Fractional Marketing Director (hands-on support) |
5 days per month |
£1,800 |
On-the-ground execution, campaign support, and direct team assistance |
|
10 days per month |
£3,600 |
Increased execution time, deeper integration with your team |
|
|
Fractional CMO (strategic leadership) |
Core Strategy & Team Development |
£2,850 |
Marketing strategy, team coaching, high-level planning |
|
Comprehensive Marketing Leadership |
£4,860 |
Full CMO-level leadership, board reporting, MarTech planning |
|
Service |
Hours |
Monthly Investment |
What’s Included |
|
HubSpot Consulting |
25 hours/month |
£1,250 |
Portal setup, process optimisation, light training |
|
60 hours/month |
£3,000 |
Advanced implementations, ongoing team training, dedicated support |
|
|
HubSpot Website Projects |
One-off |
£6,500 + £1,999 theme |
Custom HubSpot website build with theme setup and training |
|
Program |
Duration |
Monthly Investment |
What’s Included |
|
Kickstart Training |
3 months |
£2,000–£3,500 |
Executive coaching, content manager training, IMPACT+ access |
|
In-House Marketing Mastery |
18 months |
£2,300–£4,900 |
Full coaching program, advanced training, video marketing options |
Every service includes initial consultation, strategic planning, execution or guidance, and regular progress meetings to keep you on track.
Your final cost depends on three main variables: project complexity, timeline requirements, and scope of work. Understanding these factors upfront helps both of us set realistic expectations and avoid scope creep during the project.
If you need results quickly, more intensive support costs more. Fast transformation requires dedicated time and focused attention, whether that's hands-on marketing help or accelerated team training. Businesses wanting 90-day turnarounds invest more than those comfortable with 12-month timelines.
Larger teams or more complex marketing operations require additional coordination and support. I consider your team size, marketing goals, and current capabilities when determining the right service level. A 50-person company needs different support than a 5-person startup.
Starting from scratch requires more foundational work than building on existing systems. Your team's expertise and current processes factor into finding the right solution and investment level. Businesses with established processes need less groundwork than those building from zero.
Most ongoing services are billed monthly, with project work requiring a deposit and balance due on completion. This payment structure protects both parties and provides consistent project momentum throughout our collaboration.
Fractional CMO, Marketing Director, and training programs are billed at the start of each month. This predictable billing helps you budget and provides me with the certainty needed to deliver consistent support.
Project pricing follows a different structure:
Most projects require a deposit to begin work, with the remainder due upon completion or according to agreed milestones.
Each service package includes initial consultation, strategic planning, execution or guidance, regular progress meetings, and 30 days of post-project support. These packages are designed to deliver complete solutions rather than leaving you with half-finished work.
Marketing strategy development, team leadership, regular board updates, and MarTech planning at higher tiers. You get dedicated time each month plus access to me for urgent questions between scheduled sessions.
Executive coaching, content manager training, and access to IMPACT+ learning resources. Higher-tier packages include specialist training areas like video marketing or advanced HubSpot implementation.
Portal setup, process optimisation, team training, and ongoing support. Whether it's consulting hours or a complete website build, you get everything needed to make HubSpot work for your business goals.
Additional costs may include third-party tools, premium software subscriptions, or specialised resources required for your specific project. I always discuss these potential expenses during our initial consultation so there are never surprise charges later.
Training programs require IMPACT+ Pro accounts at £75 per month per trainee. This gives your team access to world-class learning resources that support their development throughout the program.
HubSpot websites need theme purchases (£1,999) plus any additional HubSpot licensing based on your requirements. I'll help you choose the right features for your goals without paying for tools you won't use.
Premium software might be needed for complex implementations. Any additional costs are discussed and approved before work begins, with clear explanations of why they're needed and what they'll deliver.
My rates fall within the mid-to-upper range of industry standards, reflecting the proven systems and strategic focus I bring to every project. While not the cheapest option available, clients consistently report exceptional ROI due to the quality and results-focused approach.
Industry rates typically range from £2,000-£8,000 per month. My packages at £2,850-£4,860 provide comprehensive support without the premium pricing of larger consultancies.
Comprehensive training packages often cost £5,000-£15,000 across the industry. My 18-month In-House Marketing Mastery program delivers more value at £2,300-£4,900 per month.
Consulting rates vary widely, but my £1,250-£3,000 monthly packages provide dedicated support that many hourly consultants can't match. You get consistent attention rather than competing for time.
The real value comes from proven systems that work. Working with a certified coach means you benefit from proven marketing principles combined with practical experience that delivers measurable results.
Now that you understand the full range of pricing options, you should explore how businesses like yours decide between hiring a consultant versus building an in-house team. [This comparison guide] will help you make the right choice for your situation.
At the end of the day, investing in marketing isn't just about cost — it's about results. Too many businesses stay stuck in the frustration of marketing that doesn't work, wasting money on tactics that bring no return. The businesses I work with move from marketing stress to predictable growth.
If you're ready to stop guessing what works and start building marketing that brings you Endless Customers, let's start with a friendly chat about your current needs and goals. I'll help you understand which service level fits where you are today, and we can explore pricing options that work within your budget.
Ready to discuss which investment level makes sense for your business? Let's talk.