Search for topics or resources
Enter your search below and hit enter or click the search icon.
Fractional marketing & HubSpot support
Own your marketing instead of renting it from an agency
I help founder-led B2B businesses build the marketing and the HubSpot system behind it, working inside your business with your team, or for you if you don't have one. When you're ready, your team takes it over, and everything stays yours either way.
Know what to do next
A marketing director's judgement on what to build, what to stop and what's worth the spend.
Own what gets built
Content, HubSpot and website tools set up around how you sell, all in your accounts.
Keep the know-how
Everything is written down, and your team is trained to run it whenever they're ready.
The challenge
If your agency disappeared tomorrow, would your pipeline survive?
Most founder-led businesses don't lack marketing effort. They lack ownership of what drives it. It usually sounds like this:
"I couldn't tell you what the retainer actually buys." So every renewal becomes a leap of faith.
"Our own team could do half of this with AI now." So you're paying agency rates for work that has got cheaper.
"Sales says the leads are poor. Marketing says sales doesn't follow up." So deals slip, and nobody owns the number.
"When someone leaves, the know-how leaves with them." So you start again with every new hire or supplier.
"HubSpot is a contact list nobody trusts." So reports get argued over instead of acted on.
"The agency holds the logins, the ad account and the website." So leaving feels harder than staying.
None of this is a creativity problem or a budget problem. It's structural: the knowledge, the system and the accounts all sit outside your business. Another retainer won't fix that.
What's changed?
The work got cheaper. The thinking didn’t.
For years, the case for an agency was extra hands: writing, posting, building and running campaigns. AI has made those hands cheap and put them inside your business.
What you still need from outside is judgement about what to build, a system designed to run it, and training so your team can operate it. None of those should be rented by the month.
That’s what I provide: a marketing director’s judgement on what to fix first, then the plan, the content and the HubSpot portal. I build it with your team, or for you until you have one. That's the difference between renting marketing and owning it.
Clients
Trusted by founder-led businesses that chose to own their marketing
Most of the businesses I work with are in professional services, technology, manufacturing and construction supply, across the UK, Europe and the US.
Who this is for
Is working with me right for your business?
Being clear about fit up front saves us both time and money. I work best with established, founder-led B2B businesses whose buyers research and compare before they get in touch.
I'm a good fit when:
You run a founder-led B2B business. You're at roughly £1m–£20m in revenue, and your buyers research before they call.
You're questioning what you pay for. You want to know whether your current agency or setup is worth it, and what you'd do instead.
You want to own what gets built. The plan, the content, HubSpot and every account should be yours, whether or not your team runs them.
You'll stay involved. Someone senior will make decisions and give the work their attention, rather than handing it all off.
Another option may suit you better when:
You're still proving demand. You need to find out whether people will buy before you invest in marketing for the long term.
You want to hand everything off for good. You'd rather not know how your marketing works, as long as someone does it.
You want advice without the work. You're after a strategy deck, not someone who builds things with your team.
You need guaranteed results straight away. You're looking for promised rankings, AI mentions or revenue within weeks.
How it works
Three steps to marketing you own
No long onboarding and no open-ended retainer. Whether you need marketing, HubSpot or both, every engagement follows the same path.
Book a call
Tell me about your business, your team and what isn't working. We'll work out together whether I'm the right fit.
.png?width=125&height=125&name=numbers-removebg-preview%20(1).png)
Choose your starting point
Start with a diagnostic if you're not sure what to fix first, or go straight to a service if you already know.
.png?width=125&height=125&name=numbers-removebg-preview%20(2).png)
Own what we build
I build the plan, the content and HubSpot in your accounts, with your team. When you're ready, they run it, and it stays yours.