Your marketing feels like shouting into the void. You're spending money on random tactics, hoping something will stick, but the leads aren't coming.
You need a system that actually works, but you're worried about the real cost of implementing something comprehensive.
I've coached dozens of businesses through this exact decision, and cost is always the first question they ask. After implementing the Endless Customers System™ with companies ranging from small teams to mid-size enterprises, I know exactly where the investment goes and what returns to expect.
Short answer: Most companies invest £3,500–£15,000 per month to implement the Endless Customers System™ in 2025. The range depends on coach type (IMPACT vs independent), company size, tech stack, and whether you outsource content or build in-house.
If you need results in under 30 days, a done-for-you agency is likely a better fit.
In this guide, you'll find:
Expect £750 to £8,000/month depending on coach type and scope. IMPACT coaching runs £4,200-£8,000/month ($5,500-$10,500), whilst independent certified coaches charge £750-£6,500/month ($1,000-$8,500).
You have two primary options when hiring an Endless Customers Coach:
IMPACT is the agency behind mastering the Endless Customers System and offers its own team of certified coaches. These coaches follow structured "Mastery" programmes that typically span 12, 18, or 24 months.
IMPACT coaching costs: £4,200-£8,000/month (approximately $5,500-$10,500/month)
Their programmes include dedicated coaching support, team training, and access to proven frameworks that have helped hundreds of businesses achieve substantial growth.
Independent coaches are certified by IMPACT and have undergone training directly with Marcus Sheridan and the IMPACT team. They specialise in specific industries, languages, or geographic areas, and often offer more flexible pacing and pricing.
Independent coaching costs: £750-£6,500/month (approximately $1,000-$8,500/month)
The pricing variation reflects different levels of service, business size requirements, and additional support options. Some coaches offer month-to-month flexibility, whilst others structure their coaching as fixed-term programmes.
Most Endless Customers coaching packages include executive training, content manager development, sales team alignment, and access to the core framework, though deliverables vary by coach and pricing tier.
| Component | Included with IMPACT | Common with Independents | Optional Add-ons |
|---|---|---|---|
| Executive coaching | ✓ | ✓ | Advanced leadership workshops |
| Content manager training | ✓ | ✓ | Done-for-you content creation |
| Sales enablement | ✓ | ✓ | Custom sales playbooks |
| Big 5 framework implementation | ✓ | ✓ | Industry-specific templates |
| Performance tracking | ✓ | ✓ | Advanced analytics dashboards |
| IMPACT+ Pro access | ✓ | ✓ | Team certification programmes |
Transparency note: I'm an independent certified coach. I reference my approach to clarify how independent packages can mirror IMPACT's deliverables whilst remaining flexible on pacing and scope.
Some independent coaches, including myself, choose to mirror IMPACT's deliverables to ensure service parity and consistency for clients. This approach isn't required of certified coaches, but it provides a comparable experience regardless of which coaching option you select.
Other certified coaches around the world structure their offerings differently. Some focus purely on coaching and training, whilst others bundle additional services like content creation, HubSpot consulting, or website development.
When evaluating coaches, ask about:
Vetting questions to ask potential coaches:
Most coaching packages also require IMPACT+ Pro accounts at £75/month ($100/month) per trainee, which provides access to learning resources and tracking tools.
Budget an extra £1,200–£2,500/month ($1,560–$3,250) beyond coaching for tools, ads, and implementation support.
These costs often surprise new users:
Price varies based on contact database size, number of marketing/sales/service hubs, and add-ons like reporting or workflows.
Website development: £6,500 ($8,450) for HubSpot-optimised sites
Initial tool setup and integration: £500-£1,500 ($650-$1,950)
Small businesses (1-20 employees) typically invest £3,500-£7,000 monthly ($4,550-$9,100), whilst mid-size companies (21-100 employees) spend £7,500-£15,000 monthly ($9,750-$19,500) for full implementation.
Example: 12-person professional services firm: £2,800 coaching + £800 tech + £1,500 ads/content = £5,100/month
Example: 45-person B2B manufacturer: £4,300 coaching + £1,800 tech + £3,500 ads/content = £9,600/month
The cost variation stems from different team sizes, tool requirements, and scale of content production needed for effective market penetration.
| Business Size | Monthly Investment | Team Members Trained | Expected Timeline |
|---|---|---|---|
| Small (1-20) | £3,500-£7,000 ($4,550-$9,100) | 2-5 people | 12-18 months |
| Mid-size (21-100) | £7,500-£15,000 ($9,750-$19,500) | 5-15 people | 18-24 months |
| Large (100+) | £13,500-£30,000 ($17,550-$39,000) | 15-50 people | 24-36 months |
A full-service marketing agency typically costs £8,000-£25,000 monthly ($10,400-$32,500), making the Endless Customers System™ 40-60% more affordable for long-term customer acquisition.
Whilst agencies provide done-for-you services, the system teaches you to build these capabilities in-house, potentially saving £50,000-£150,000 ($65,000-$195,000) annually after the initial training period. Savings vary based on your advertising spend and any retained specialist services.
The key difference: agencies create dependency, whilst the Endless Customers System™ builds independence.
Consider staying with or hiring an agency if:
The system works best when you're ready to invest in building long-term internal capability rather than outsourcing execution.
| Option | Year 1 Cost | Year 2 Cost | Year 3 Cost | 3-Year Total |
|---|---|---|---|---|
| Marketing Agency | £120,000 ($156,000) | £120,000 ($156,000) | £120,000 ($156,000) | £360,000 ($468,000) |
| Endless Customers System | £75,000 ($97,500) | £35,000 ($45,500) | £25,000 ($32,500) | £135,000 ($175,500) |
| Savings with System | £225,000 ($292,500) |
Most businesses report breaking even on their Endless Customers System™ investment within 6-12 months when properly implemented. These are typical ranges, not guarantees, because results depend on execution quality and market conditions.
Months 1-3: Foundation Building
Top levers to pull first: Create your first 50 Big 5 content pieces, implement 1:1 video in sales conversations, and start assignment selling to qualify prospects early.
Months 4-6: Early Results
Months 7-12: Momentum Building
Months 13-18: System Mastery
The fastest ROI typically comes from businesses that already have some digital marketing infrastructure and can quickly execute the trust-building content strategies.
Budget £800-£2,500 monthly ($1,040-$3,250) for tools, content, and updates after initial training to maintain your customer acquisition system.
Technology Maintenance (£300-£800/month or $390-$1,040/month)
Content Production (£400-£1,200/month or $520-$1,560/month)
Advertising Investment (£500-£2,000/month or $650-$2,600/month)
Ongoing Training (£100-£500/month or $130-$650/month)
These recurring costs are necessary for maintaining the automated customer acquisition processes that make the system effective long-term.
Based on client results and case studies, businesses that fully implement the system typically see 3-5x ROI within the first year, with many achieving sustainable growth rates of 25-50% annually.
You're a good fit if:
Consider alternatives if:
Success heavily depends on your commitment to implementation and realistic expectations about the time and effort required to build marketing expertise.
When selecting an Endless Customers Certified Coach for your business, consider factors beyond just pricing.
Look for:
Vetting questions to ask potential coaches:
Both IMPACT-employed coaches and independent coaches bring value to businesses implementing the framework. The key is finding a coach who understands your business's unique needs and can guide you towards success.
Now you know the typical monthly ranges (£3,500-£15,000), hidden costs, and how company size shapes your spend.
You started here unsure if the investment would pay off and worried about the real cost of building a comprehensive marketing system.
The numbers tell the story: 3-5x ROI within year one, sustainable growth rates of 25-50% annually, and marketing independence that saves £50,000-£150,000 ($65,000-$195,000) compared to ongoing agency costs. The Endless Customers System™ isn't the cheapest option available, but it's designed to pay for itself whilst building lasting capabilities in your team.
The cost of not having a reliable customer acquisition system often exceeds the investment required to build one. Most businesses that successfully implement the system wish they'd started sooner.
I'm Tom Wardman, an Endless Customers Certified Coach. I help teams build in-house marketing capability that compounds into predictable revenue growth. Learn about my In-House Marketing Mastery programme or book a call to discuss your business.