In today's increasingly competitive business landscape, marketing has never been more important. But knowing where to start is easier said than done. Inbound marketing? Content marketing? Account-based marketing? The internet is littered with different frameworks, methodologies and approaches.
One such approach that has gained significant attention is the "They Ask, You Answer" (TAYA) framework, developed by Marcus Sheridan. As a TAYA Certified Coach, I've seen first hand how powerful this framework can be when implemented in-house, and the businesses that do it well have a coach guiding them from day one.
So, in this article, I'm going to take a deep dive into the the value of TAYA coaching, the different options available, and the associated costs. By the end, you'll have a comprehensive understanding of TAYA coaching and its potential impact on your business.
At its core, They Ask, You Answer is based around the idea of addressing customer questions and concerns openly and honestly. By providing valuable and relevant answers to these questions through various content formats, businesses can build trust, establish themselves as industry authorities, and ultimately drive sales.
When it comes to hiring a They Ask, You Answer Coach, you have two primary options to choose from:
While both IMPACT-employed and independent TAYA coaches are certified and equipped to guide businesses through the They Ask, You Answer framework, there are some key differences between the two options. These differences mainly revolve around pacing, pricing, project involvement, and priorities.
IMPACT-employed coaches work with clients through a "Mastery" program that typically spans 12, 18, or 24 months. The cost of the program ranges from $99,000 to $270,000, depending on the chosen pacing.
On the other hand, independent coaches offer greater flexibility in terms of pacing, allowing businesses to tailor the coaching engagement to their specific needs, goals, and capacity. Pricing coaches can range from $3,000 to $10,000 per month for coaching, depending on the services included.
IMPACT-employed coaches primarily focus on implementing the core principles of the They Ask, You Answer framework. They do not provide "done-for-you" services as part of the program, but instead, help businesses develop in-house expertise and reduce dependence on external agencies.
Independent coaches, while also focused on TAYA implementation, may offer additional services within and outside the TAYA framework. This can include website development, social media management, HubSpot consulting and more.
Implementing the They Ask, You Answer framework can be a transformative process for any business. However, without proper guidance and expertise, it can be challenging to navigate the intricacies of the framework effectively.
Both IMPACT-employed and independent TAYA coaches bring immense value to businesses looking to implement the framework. Here are some key benefits of TAYA coaching:
When selecting a They ASK, You Answer Certified Coach for your business, consider the following factors:
Implementing the They Ask, You Answer framework can be a game-changer for businesses looking to drive sales and establish themselves as industry leaders.
However, navigating the implementation process can be challenging without the right guidance. Coaching provides businesses with the expertise, support, and training needed to succeed.
Whether you choose an IMPACT-employed coach or an independent coach, the key is finding a coach who understands your business's unique needs and can guide you towards TAYA success. Invest in TAYA coaching today and unlock the full potential of your marketing and sales efforts.