Recent blog posts

Your website: The ultimate trust builder – Part 1: Services

You’ve probably heard time and time again that your website is your marketing hub. Well I’m not here to tell you that that’s no longer true, but what I’m going to do is take it one step further. Yes, your website is your marketing hub, but it is also what I like to...

Why content marketing is key to building trust

Riddle me this: “Not chest or box is now discussed. Money can be held in it, but just as we test its metal, within there is rest.” “Neither bought nor sold but more valuable than gold. It is built but not by hand. What is it?” “What is it that you ought to keep after...

How accountants can upsell the “IKEA way”

Upselling can be tough job for accountants. You’ve won the client, or the prospect knows what services they want, and now comes the opportunity to offer them more. But how exactly do you do that. It can be a delicate subject, and you don’t want to come across pushy....

Why “adding value” is the last thing that will build trust

  Accountants have it tough. For years you’ve been seen as a leading and trusted figure for business owners. You have the power to change a business owner’s life, as you’re the one they go to for help with their finances, the nitty gritty, the most important part of...

Discovering “timeless” marketing

It’s a multi-layered story as to how I came up with the concept of “timeless marketing.” And there’s two sides to it, physically timeless and, in the case of the anagram, conceptually timeless. Allow me to explain: So in November 2017, my beloved granddad sadly passed...

Content marketing is timeless

Time is something we take for granted. We all have 24 hours a day - that’s over a thousands minutes, over 80,000 moments that pass by us every day. Time is finite. You can’t get it back once it’s gone. Even with “life-changing” products out there that are sold as...

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